These Terms of Service ("Terms") govern your access to and use of the CiteHawk platform, websites, and services (together, the "Service"), operated by ScaleUp Teams Pty Ltd (ABN 58 689 259 989), an Australian proprietary limited company registered in Western Australia, Australia, trading as CiteHawk ("we", "us", or "our"). By creating an account or using the Service, you agree to these Terms. If you do not agree, do not use the Service.
1. Eligibility and authority
You must be at least 18 years old and able to form a binding contract to use the Service. If you use the Service on behalf of an organisation, you confirm that you are authorised to bind that organisation to these Terms, and "you" refers to that organisation.
2. The Service
CiteHawk helps you monitor how AI search platforms present your brand. We query AI and search platforms through their interfaces and record and analyse the results. You acknowledge that:
- AI-generated content is probabilistic and varies over time and between models; we do not warrant its accuracy, completeness, or availability;
- our data represents a snapshot of platform responses at the time of each query;
- our access to third-party platforms depends on those platforms and may change or be interrupted; and
- the scores, recommendations, and insights we provide are informational and are not professional, legal, financial, or marketing advice.
3. Accounts and security
You must provide accurate account information and keep it current. You are responsible for safeguarding your credentials and for all activity under your account, and you must notify us promptly of any unauthorised use. You may create workspaces and invite team members; workspace administrators are responsible for managing access and for their members' compliance with these Terms.
4. Subscriptions, billing, and refunds
CiteHawk offers paid subscription plans billed in advance, monthly or annually, through our payment processor, Stripe. By subscribing, you authorise us to charge your payment method the applicable fees, including any taxes, on a recurring basis until you cancel.
- Free plan. You can start for free, with no credit card required: we generate a one-time AI visibility report for your brand. To monitor your brand on an ongoing basis and access paid features, you subscribe to a paid plan.
- Cancellation. You may cancel at any time from your billing settings. Cancellation takes effect at the end of your current billing period, and you retain access until then.
- Refunds. Except for any rights you have under applicable consumer law (see Section 14), fees are non-refundable and we do not provide refunds or credits for partial periods or unused features.
We may change our prices or plans on reasonable notice; changes apply from your next billing period. Deleting a workspace does not cancel your subscription; you must cancel your plan in your billing settings to stop being charged.
5. Your data and content
You retain ownership of the data and content you submit to the Service ("Your Data"), including the brands, prompts, and domains you configure. You grant us a worldwide, non-exclusive licence to host, process, and use Your Data as needed to provide, secure, and improve the Service and as described in our Privacy Policy. We may create and use aggregated or de-identified data that does not identify you or any individual for any lawful purpose, including improving the Service.
6. Domains you audit and monitor
The Service lets you audit and monitor websites and brands by submitting domains and prompts. You represent and warrant that, for any domain or brand you submit, you own it, control it, or have the necessary rights or permission to have it audited and monitored, and that your use does not breach any third party's rights or any platform's terms. You are solely responsible for your selection of domains, brands, and prompts.
7. Brand marks on the Index and claimed listings
The public Index. The CiteHawk AI Index reports, on an editorial basis, how AI models answer buyer questions. In doing so it may display brand names, domains, and favicons or logos of the brands that appear in those answers, claimed or not, in the way a review site or news publication may refer to the brands it reports on. Index rankings are computed from AI responses only, cannot be purchased, and claiming a listing never changes a ranking. If you believe an Index listing misuses your brand, contact info@citehawk.com and we will review it promptly.
When you claim a listing. By claiming a brand on the Index you represent that you are authorised to act for that brand, and you grant us a worldwide, non-exclusive, royalty-free licence to display that brand's name, logo, and other brand marks on the Service and in our marketing materials (for example, on pages describing who has claimed listings on the Index), always in a form that does not suggest your brand endorses CiteHawk beyond having claimed its listing. You can withdraw this marketing permission at any time by emailing info@citehawk.com; we will stop new uses within 30 days, though the licence continues for your listing on the Index itself for as long as it remains claimed. This licence ends for all purposes when your claim is released or rejected, except in immutable historical editions already published.
The certificate badge. If your claim is approved we grant you a limited, non-exclusive, non-transferable, revocable licence to display the CiteHawk certificate badge for your claimed brand on your own websites and materials, unmodified and only while the underlying claim and the ranking it reflects remain accurate. You may not alter the badge, use it to imply a ranking you do not hold, or continue using it after we ask you to stop. We may update badge artwork; embedded badges served from our systems update automatically.
8. Widget and beacon
If you install our embeddable widget or tracking beacon on your website, you are responsible for the lawful operation of your site, including informing your visitors, through your own privacy notice and obtaining any required consents, that interactions and AI-crawler visits are recorded and shared with us. With respect to data we collect through your widget or beacon, you are the controller and we act as your processor.
9. Acceptable use
You agree not to:
- use the Service for any unlawful purpose or in breach of any law;
- submit domains, prompts, or content you do not have the right to submit, or that infringe or violate any third party's rights;
- attempt to gain unauthorised access to, probe, or disrupt the Service or its infrastructure;
- reverse engineer, scrape, or extract data from the Service beyond its intended functionality, or circumvent usage limits;
- resell, sublicense, or make the Service available to third parties except as expressly permitted for agency use; or
- use the Service to build a competing product, or in any way that imposes an unreasonable load on our systems or those of the platforms we query.
10. Third-party platforms
The Service interoperates with third-party AI, search, and other platforms and providers. Your use of those platforms through the Service may be subject to their terms, and we are not responsible for their content, availability, accuracy, or practices. We may add, change, or remove supported platforms at any time.
11. Agency and client use
If you use the Service to provide services to your own clients, you may add their brands and invite them to client access. You remain responsible for your clients' data and for having the rights and lawful basis to provide it to us, and for your clients' use of the Service. As between you and us, you are the controller of client data and we are your processor. A Data Processing Agreement is available on request.
12. Intellectual property
The Service, including its software, design, and content (excluding Your Data), is owned by us or our licensors and is protected by intellectual property laws. We grant you a limited, non-exclusive, non-transferable, revocable right to access and use the Service in accordance with these Terms. You may not copy, modify, distribute, or create derivative works of the Service except as permitted by law or by us in writing. If you give us feedback, you grant us the right to use it without restriction or obligation. The CiteHawk name, logo, certificate badges, and Index marks are our trademarks. Except for the certificate badge licence described in Section 7, nothing in these Terms grants you any right to use our trademarks.
13. Confidentiality
Each party may receive non-public information from the other. The receiving party will use it only to perform under these Terms and will protect it with reasonable care. This does not apply to information that is public, already known, independently developed, or required to be disclosed by law.
14. Consumer law
Nothing in these Terms excludes, restricts, or modifies any guarantee, right, or remedy you have under the Australian Consumer Law or any other law that cannot lawfully be excluded ("Non-Excludable Rights"). Where our goods or services come with such guarantees, and to the extent we are able to limit our liability for a failure to comply, our liability is limited, at our option, to re-supplying the services or paying the cost of having them re-supplied. The disclaimers and limitations in Sections 15 and 16 apply only to the extent permitted by law and are subject to your Non-Excludable Rights.
15. Disclaimer of warranties
Subject to Section 14, the Service is provided "as is" and "as available" without warranties of any kind, whether express or implied, including implied warranties of merchantability, fitness for a particular purpose, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or secure, or that the data or AI-generated content it surfaces will be accurate or complete.
16. Limitation of liability
Subject to Section 14, to the maximum extent permitted by law: (a) we will not be liable for any indirect, incidental, special, consequential, or punitive damages, or for any loss of profits, revenue, data, goodwill, or business, however caused; and (b) our total liability for all claims arising out of or relating to the Service will not exceed the amount you paid us for the Service in the twelve (12) months before the event giving rise to the claim.
17. Indemnification
To the extent permitted by law, you will indemnify and hold us harmless from any claims, losses, and costs (including reasonable legal fees) arising from your use of the Service, Your Data, the domains or brands you submit, your widget or beacon deployment, your clients' data, or your breach of these Terms or of any law or third-party rights.
18. Suspension and termination
We may suspend or terminate your access to the Service, with or without notice, if you breach these Terms, fail to pay, or create risk or legal exposure for us or others. You may stop using the Service and delete your account at any time. On termination, your right to use the Service ends, and your data is handled as described in our Privacy Policy, including the 90-day retention and deletion process. Sections that by their nature should survive (including Sections 5, 12, 14–17, and 20) will survive termination.
19. Changes to the Service and these Terms
We may modify or discontinue features of the Service from time to time. We may also update these Terms; for material changes, we will take reasonable steps to notify you and will update the "Last updated" date. Your continued use of the Service after a change takes effect constitutes acceptance of the updated Terms.
20. Governing law and disputes
These Terms are governed by the laws of Western Australia, Australia, without regard to conflict-of-laws principles. You and we submit to the non-exclusive jurisdiction of the courts of Western Australia and the courts competent to hear appeals from them. Nothing in this section limits any Non-Excludable Rights or your ability to bring a complaint in your own jurisdiction where the law gives you that right.
21. General
These Terms, together with our Privacy Policy and any plan-specific terms, are the entire agreement between you and us regarding the Service. If any provision is held unenforceable, the rest remains in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Neither party is liable for delay or failure caused by events beyond its reasonable control. Notices to us should be sent to hello@citehawk.com.
22. Contact us
Questions about these Terms? Contact us at hello@citehawk.com.