2026 Edition
The Beginner’s Guide to GEO
The guide
The whole subject, in one book.
Written for site owners, not practitioners: what AI models say about your business, how those answers form, and what to do about them. About 50 minutes cover to cover, action-first, versioned annually like the Index.
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7 chapters · 50 min · Free
Contents
- 01What AI says about your business.Buyers now ask AI models instead of searching. The answer they get is an opinion about your business, formed without you in the room.
- 02How AI answers actually form.Where AI models get their information, why 9 engines disagree, and why the same question can get a different answer tomorrow.
- 03See where you stand.The handful of numbers that describe your AI visibility, what each one means, and how to get your own baseline in one afternoon.
- 04What AI gets wrong, and why it matters.The five failure modes: you are invisible, the facts are wrong, the information is stale, the sources are weak, or a rival owns your question.
- 05Fix what AI reads.AI describes you from what it can read. The fixes: the sources that answer engines lean on, and the pages on your own site.
- 06Win the comparisons.Every buying question is a contest between you and named rivals. How prompt battles work and how to take losable ground first.
- 07Keep watch.AI answers move in weeks, not minutes. The weekly rhythm that catches real change without chasing noise.
Learned it. Now see it on your own brand.
The free report runs your business through 50 real buyer questions on all 8 AI models and shows you every answer, verbatim.
Free AI visibility report · No credit card · 50 prompts · 8 engines