Close a competitor gap

A competitor is named in AI answers more often than you, or cited more often than you, and you cannot tell which of the two is the real problem.

What is true when you finish: You know whether you are losing on being named or on being cited, and which competitor to study first.

Run it

1. 01

   Open your competitors board and read your own row next to the brand directly above you.

2. 02

   Compare the two rates separately: mention rate is how often AI models name you, citation rate is how often they cite your site.

3. 03

   Check the per-platform rankings to see whether the gap is everywhere or on one model.

4. 04

   Pick the one competitor you want to pass, and note the topic they are named for and you are not.

5. 05

   Ship a page on that topic, then re-open the board after your next collection.