NEWFree AI visibility report. Monitoring from $125/month

EY

How the 8 leading AI assistants rank EY in accounting firms.

Rank in accounting firms
#4of 14
position among 14 ranked brands
AI Recommendation Score
58of 100
Assistant consensus
7 / 8
assistants recommend EY
ChatGPTClaudePerplexityDeepSeekGrokCopilotGoogle AI
Visit EYey.com

Is EY your brand? Claim it free — just sign up with your ey.com email.

How each AI ranks it

average position
ChatGPTChatGPT#4

When evaluating top accounting firms, several organizations are consistently recognized for their size, service offerings, and industry impact. Here are some of the leading firms:

Deloitte Logo | Construction Management Association of America Deloitte
As the world's largest accounting firm, Deloitte offers a comprehensive range of services, including audit, tax, consulting, and advisory. It is renowned for its global presence and innovative solutions.

pricewaterhousecoopers pwc Logo Download png PricewaterhouseCoopers (PwC)
PwC provides services in audit and assurance, consulting, and tax. It is recognized for its strong emphasis on work-life balance and employee development.

KPMG Risk & Compliance TPRM Partner | 3rdRisk KPMG
KPMG specializes in audit, tax, and advisory services. The firm is known for its structured career paths and global exposure.

EY (Ernst & Young)
EY offers services in assurance, tax, consulting, and strategy. The firm is noted for its focus on innovation and leadership development.

RSM US LLP
RSM is a leading provider of assurance, tax, and consulting services for the middle market. It was ranked No. 5 on INSIDE Public Accounting's 2024 Top 500 Firms list. (rsmus.com)

These firms are recognized for their extensive service offerings, global reach, and commitment to client success.

ClaudeClaude#3

Here's a breakdown depending on what you need — whether it's a firm for auditing/corporate services or software for managing your own books.

Top Accounting Firms (for Businesses)

The "Big Four" — dominant globally The Big Four are the top accounting firms in the United States and the world: Deloitte, KPMG, EY, and PwC. These are the go-to choice for large corporations, especially for audit, tax, and consulting work at scale.

  • Deloitte — is the undisputed number one accounting firm in the United States and the world, with US revenues estimated at approximately $33 billion in 2025 and global revenues reaching $70.5 billion. It's the largest accounting firm in the U.S. and the world both by reven
Gemini#3

When it comes to the best accounting firms, the "Big Four" consistently rank at the top globally. For accounting software, several brands are widely used, catering to various business sizes and needs.

Top Accounting Firms

The four largest professional services networks, often referred to as the "Big Four," dominate the accounting industry and are recognized for their extensive services in audit, tax, and consulting:

  • Deloitte is the largest accounting firm in the U.S. and globally, known for its services across audit, tax, consulting, financial advisory, and risk management. It serves major corporations like Apple, Google, and Bank of America.
  • PwC (PricewaterhouseCoopers) is widely regarded as one of the world's most prestigious and progressive accounting firms, consistently ranking high in prestige surveys.
  • EY (Ernst & Young) is another global leader offering audit, tax, financial services, and consulting.
  • KPMG is highly valued and recognized for its global strength, inclusive team environment, and flexible work policies.

Beyond the Big Four, other highly-regarded firms include:

  • BDO USA
  • RSM US
  • Moss Adams
  • Plante Moran
  • Baker Tilly
  • Grant Thornton
  • CohnReznick
  • PKF O'Connor Davies

These firms are often ranked based on surveys of accounting professionals, considering factors like prestige, business outlook, compensation, culture, and work/life balance.

Top Accounting Software and Products

The best accounting software often depends on the size and specific needs of a business:

For Small Businesses and Freelancers:

  • Intuit QuickBooks Online is a widely used and highly popular choice for small businesses due to its intuitive interface, easy data entry, and ability to handle various functions like organizing expenses, taxes, and sales. QuickBooks Simple Start is specifically recommended for freelancers and sole proprietors.
  • FreshBooks is often highlighted for its ease of use, particularly beneficial for service-based businesses.
  • Wave is a popular option, especially for microbusinesses needing basic accounting, invoicing, and receipt scanning, with its core accounting features often being free.
  • Xero is a cloud-based accounting solution popular among small businesses, known for its robust payment management and collection tools.
  • Zoho Books is recognized for its affordability and feature-rich accounting applications.

For Mid-sized to Enterprise Businesses:

  • Sage Intacct is a cloud-based financial management software designed for mid-sized and larger businesses with complex accounting requirements, offering strong customization and integration capabilities.
  • NetSuite by Oracle is a comprehensive platform suitable for mid-sized companies anticipating significant growth or with complex operations, offering extensive scalability and customization. It can manage an entire business beyond just finance.
  • SAP Cloud ERP (SAP S/4HANA Cloud) is another top player in enterprise accounting software.
PerplexityPerplexity#3

If you mean the most widely used and most reputable accounting firms, the safest answer is the Big Four: Deloitte, PwC, EY, and KPMG. If you mean firms people rank highly as employers and overall brands, PwC, EY, KPMG, Plante Moran, and BDO consistently appear near the top in recent rankings.

The strongest “top brand” choices by common use and market presence are:

  • Deloitte — largest by revenue in the sources provided and ranked #1 on IPA’s Top 500 CPA firms.
  • PwC — #2 by revenue in IPA, and ranked #1 in Vault’s 2026 prestige ranking and best-to-work-for ranking.
  • EY — #3 by revenue in IPA and consistently ranked among the top global firms.
  • KPMG — one of the Big Four and consistently top-ranked across the provided lists.
  • RSM US LLP — a major national firm that appears in both prestige and top-firm rankings.
  • BDO USA — another widely used large firm that repeatedly shows up in top rankings.
  • Baker Tilly — frequently ranked among the leading non-Big Four firms.

If you want a practical shortlist, I’d break it down this way:

Best forFirms
Largest global accounting/advisory brandsDeloitte, PwC, EY, KPMG
Best-known “top tier” firms people actually chooseDeloitte, PwC, EY, KPMG, RSM, BDO
Highly regarded non-Big Four firmsPlante Moran, Baker Tilly, RSM, CohnReznick, CBIZ

One important nuance: “best” depends on what you need. The Big Four dominate for multinational audits, complex tax, and large consulting work, while firms like Plante Moran, Baker Tilly, RSM, and BDO are often strong choices for mid-market businesses and individuals who want a major

DeepSeekDeepSeek#3

When people ask for the "best" accounting firms, the answer depends on whether they need global corporate tax strategy (e.g., for a multinational corporation), small business bookkeeping, personal tax filing, or AI-driven financial software.

Here is a breakdown of the top brands and products, categorized by who actually uses them.

1. The "Big Four" (For Large Corporations & High-Net-Worth Individuals)

These are the industry standard for Fortune 500 companies. They are not for solo entrepreneurs; they are for audits, complex international tax law, and mergers.

  • Deloitte: The largest by revenue. Known for consulting and advisory work.
  • PwC (PricewaterhouseCoopers): Known for the most prestigious audit reputation.
  • EY (Ernst & Young): Strong in tax and transaction advisory (buying/selling companies).
  • KPMG: Often slightly cheaper than the other three, strong in financial services.

Who actually uses them? Public companies, large non-profits, and high-net-worth individuals with assets over $50M.

2. The "Big 4" of Small Business & Tax Prep (For Individuals & Freelancers)

These are the most recognized consumer brands. They handle standard W-2 income, sole proprietorships, and simple LLCs.

  • H&R Block: The best for in-person tax preparation. They have the most physical offices in the U.S. If you want to talk to a human face-to-face, this is the default.
  • Jackson Hewitt: Often found inside Walmart. Good for lower-income filers and Veterans (they offer 100% accuracy guarantee on military returns).

3. The Best Software Products (DIY & Automated)

For people who want to do it themselves or use AI, these are the dominant products.

  • TurboTax (by Intuit): The #1 tax software. It has a massive user base. The "Live" version (paying for a CPA review) is the most popular product for middle-class earners.
  • Wave (by H&R Block): The best free accounting software for freelancers. It handles invoicing, receipts, and basic accounting without a subscription fee (they make money on payment processing).
  • QuickBooks (by Intuit): The industry standard for small business accounting (payroll,
GrokGrok#3

The top accounting firms (by brand recognition, size, revenue, and market dominance) are the "Big Four": Deloitte, PwC (PricewaterhouseCoopers), EY (Ernst & Young), and KPMG. These are the most widely used professional services networks for audits, tax, assurance, and consulting, especially by large public companies.

They dominate the market for major clients:

  • They audit nearly all (often 99–100%) of the S&P 500 and Fortune 500 companies.
  • Combined global revenue exceeds $200 billion annually in recent years (e.g., ~$212–219 billion around 2024–2025), with over a million employees worldwide.
  • Deloitte frequently leads in total revenue (around $67–70 billion recently), followed by PwC and EY, with KPMG close behind. PwC has often led in certain audit market share metrics.

These are the "brands" most people and businesses refer to when discussing elite accounting firms. They handle complex needs for large enterprises, multinationals, and high-net-worth clients, with strong reputations in advisory/consulting services (which now make up a large portion of their revenue).

Mid-Tier and Regional Firms (Widely Used Alternatives)

For many companies (especially mid-sized or those seeking more personalized service), these are popular and highly regarded options:

  • RSM US — Often ranked #5 overall in the U.S. by revenue; strong for mid-market clients.
  • Others frequently mentioned in top rankings include Baker Tilly, CBIZ, Grant Thornton, BDO, and Plante Moran (noted in "best places to work" lists).

For Small Businesses and Individuals

Big Four firms are generally overkill (and expensive) for most small businesses or personal needs. People typically use:

  • Local or regional CPA firms for bookkeeping, tax prep, payroll, and advisory.
  • Outsourced accounting providers or platforms (e.g., via Clutch.co rankings or services like 1-800Accountant for tax-focused support).
  • National consumer-oriented options like H&R Block for individual tax preparation.

Recommendations depend on needs:

  • Large/public companies or complex global needs → Big Four (start with Deloitte or PwC based on specific expertise).
  • Mid-sized businesses → RSM or similar mid-tier firms for better value and attention.
  • Small businesses/individuals → Local CPAs, regional firms, or specialized providers matched to your industry/size via directories like Clutch.

Rankings can vary slightly by year, metric (revenue, employees, client satisfaction, or "best to work for"), and region, but the Big Four consistently top lists for scale and prestige. Always evaluate based on your specific requirements (e.g., industry expertise, fees, tech capabilities), as "best" is subjective. Consult recent firm reports or directories for the latest details.

CopilotCopilotnot ranked
Google AIGoogle AI#3

Deloitte: Largest firm in the U.S. by revenue (~$36 billion U.S. revenue); leads globally in audit, tax, and tech transformation. PwC (PricewaterhouseCoopers): Frequently ranked highest for prestige and as the gold standard for Fortune 500 audit and assurance. EY (Ernst & Young): Known globally for strategic consulting, tax services, and heavy emphasis on entrepreneurial and growing businesses. KPMG: The fourth of the "Big Four", specializing deeply in regulated sectors like financial services, infrastructure, and energy. RSM US LLP: The top mid-market focused national firm outside the Big Four, providing tailored audit and tax services. Statista +3

Open a row for the verbatim answer that assistant gave for “accounting firms”, captured during the monthly refresh.

How this is measured

EY’s AI Recommendation Score (58/100) reflects how widely and often the 8 assistants recommend it for accounting firms: share of voice and mention rate, plus how often AI cites its own site. Placement is determined solely by AI recommendation data; it reflects what AI recommends and is not an endorsement by CiteHawk.

Others in accounting firms

A free AI visibility report emerging from a gift box

Is EY your brand?

See exactly why AI ranks you here, and how to climb, across all 8 platforms — starting with your free AI visibility report.