The Beginner’s Guide to GEO · 2026 Edition
What AI says about your business, and what to do about it.
Seven chapters, about 50 minutes, written for site owners rather than practitioners. Every chapter ends in an action, not an assignment.
Free · No signup needed to read
How to read it
An afternoon, front to back.
The chapters build on each other: the shift, the mechanics, your numbers, the failure modes, the fixes, the battles, the rhythm. Read in order the first time; return to chapters five and six when you are working.
It reads best with your own report open in another tab. The free report is the complete product run once: 50 buyer questions across all 8 assistants, every answer verbatim, no card.
Versioned annually like the Index. This is the 2026 Edition.
- 01What AI says about your business.Buyers now ask AI assistants instead of searching. The answer they get is an opinion about your business, formed without you in the room.
- 02How AI answers actually form.Where assistants get their information, why eight engines disagree, and why the same question can get a different answer tomorrow.
- 03See where you stand.The handful of numbers that describe your AI visibility, what each one means, and how to get your own baseline in one afternoon.
- 04What AI gets wrong, and why it matters.The five failure modes: you are invisible, the facts are wrong, the information is stale, the sources are weak, or a rival owns your question.
- 05Fix what AI reads.AI describes you from what it can read. The fixes: the sources that answer engines lean on, and the pages on your own site.
- 06Win the comparisons.Every buying question is a contest between you and named rivals. How prompt battles work and how to take losable ground first.
- 07Keep watch.AI answers move in weeks, not minutes. The weekly rhythm that catches real change without chasing noise.
Enough theory. See your own answers.
The free report runs your business through 50 real buyer questions on all 8 AI assistants and shows you every answer, verbatim.
Free AI visibility report · No credit card · Cancel anytime · 50 prompts, 8 engines