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AI visibility, explained for the people it happens to.

What AI assistants say about your business, how those answers form, and what to do about them. No practitioner curriculum, no jargon wall: see it, fix it, keep watch.

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The guide

The Beginner’s Guide to GEO.

Seven chapters written for site owners, not practitioners: about 50 minutes end to end, action-first, updated annually. 2026 Edition.

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  1. 01What AI says about your business.Buyers now ask AI assistants instead of searching. The answer they get is an opinion about your business, formed without you in the room.
  2. 02How AI answers actually form.Where assistants get their information, why eight engines disagree, and why the same question can get a different answer tomorrow.
  3. 03See where you stand.The handful of numbers that describe your AI visibility, what each one means, and how to get your own baseline in one afternoon.
  4. 04What AI gets wrong, and why it matters.The five failure modes: you are invisible, the facts are wrong, the information is stale, the sources are weak, or a rival owns your question.
  5. 05Fix what AI reads.AI describes you from what it can read. The fixes: the sources that answer engines lean on, and the pages on your own site.
  6. 06Win the comparisons.Every buying question is a contest between you and named rivals. How prompt battles work and how to take losable ground first.
  7. 07Keep watch.AI answers move in weeks, not minutes. The weekly rhythm that catches real change without chasing noise.

The glossary

The language of AI answers.

Every term this field uses, defined precisely enough to quote. 21 terms and counting.

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AI visibilityAI visibility is how often, how prominently, and how accurately a brand appears in the answers AI assistants give to relevant questions.Generative Engine Optimization (GEO)Generative Engine Optimization (GEO) is the practice of improving how AI assistants describe and recommend a brand: making the brand present, accurate, and preferred in generated answers.Share of voice in AI answersShare of voice in AI answers is the percentage of brand mentions across a set of AI responses that belong to one brand.Mention rateMention rate is the fraction of AI answers that name a brand at least once, out of all answers collected for its tracked questions.Citation rateCitation rate is the fraction of AI answers that cite a brand’s own website as a source, out of all answers collected for its tracked questions.Authority citationAn authority citation is a source cited in an AI answer that is a recognized independent authority, such as an industry publication, review platform, or news outlet, and that references the brand.

Studies & the record

Research with receipts.

Everything CiteHawk publishes is built on the AI Index’s public corpus: frozen monthly editions with every verbatim answer, a published methodology, and studies anyone can recompute.

The paper libraryFrameworks, methodology, and data papers. Free behind a work email.Frozen editionsThe immutable monthly record: every ranking with its full answer corpus.The WatchThe weekly reading of what moved in AI answers.MethodologyThe complete scoring formula and its changelog, published in full.
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Enough theory. See your own answers.

The free report runs your business through 50 real buyer questions on all 8 AI assistants and shows you every answer, verbatim.

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