Third place · September 2026
felix Mobile
Recommended by 7 of 9 AI models when people ask for cell phone plans in Australia. 3rd of 13 brands on this board in the September 2026 refresh.
How each AI ranks it
average position · verbatim answers kept
ChatGPTread the answer4th
As of 3 September 2026, for most people in Australia I’d shortlist these first: Boost, ALDI Mobile, amaysim, felix, TPG, Everyday Mobile, Telstra, Optus, Vodafone. The “big three” networks people actually use are Telstra, Optus and TPG/Vodafone: ACCC data for 30 June 2025 had Telstra + sub-brands at 41% of mobile services, Optus + sub-brands at 29%, TPG/Vodafone + sub-brands at 17%, and independent MVNOs at 13%. (accc.gov.au)
Quick recommendations
| If you want… | Pick | Why |
|---|---|---|
| Best overall coverage without paying Telstra-direct prices | Boost Mobile prepaid | Runs on the full Telstra Prepaid Mobile Network, unlike most Telstra resellers. Good for regional travel and coverage-conscious users. Current examples include $39/28 days with 30GB ongoing, boosted to 60GB for first 6 recharges, and higher-data options. (boost.com.au) |
| Best cheap Telstra-network option for most metro/suburban users | ALDI Mobile | Strong value on the Telstra Wholesale network, with rollover and simple prepaid plans. The $29 5G plan has 29GB/30 days, but note it is set to close to new customers from 30 September 2026; the $39 5G plan gives 75GB/30 days. (aldimobile.com.au) |
| Best Optus-network MVNO / customer satisfaction | amaysim | CHOICE ranked amaysim highest for SIM-only overall satisfaction, with ALDI close behind. Current amaysim plans include no lock-in prepaid-style 28-day options such as $35/42GB and $40/80GB, with 5G speed caps and data banking. (choice.com.au) |
| Best “unlimited” phone data | felix | The standout if you use heaps of data on your phone: $40/month unlimited data at up to 40Mbps on the Vodafone 4G/5G network, no lock-in. It’s not ideal as a home-internet replacement, but it’s excellent for heavy mobile use. (felixmobile.com.au) |
| Best bargain if Vodafone/TPG coverage is good where you live | TPG Mobile | TPG is very price-competitive: current promo is from $17.50/month for 6 months, then $35/month, and Finder listed TPG Medium at 50GB for that price structure. (tpg.com.au) |
| Best if you shop at Woolies | Everyday Mobile from Woolworths | Uses the Telstra Wholesale Mobile Network and eligible plans can get 10% off one in-store Woolworths shop per month, saving up to $50/month if you already do a big Woolies shop. (woolworths.com.au) |
| Best premium / regional / handset bundle | Telstra direct | Best pick if you want maximum network coverage, store support, handset repayment plans, data sharing, and premium extras. It’s expensive: Telstra’s SIM-only Basic plan is 50GB for $74/month. (telstra.com.au) |
| Best mainstream alternative to Telstra | Optus direct | Good if Optus coverage is strong in your area, especially for mainstream support, phone deals, roaming/perks and metro coverage. Optus is also one of the two largest providers actually used in Australia. (accc.gov.au) |
| Best direct Vodafone plan / roaming value | Vodafone direct | Worth considering if Vodafone coverage is strong for you, especially if you like $5/day roaming and high-data SIM-only plans; current Vodafone SIM-only examples include 65GB for $58/month, 220GB for $68/month, and 420GB for $78/month. (dbs-2521-tfe-web.nonp.deel-fe.services.vodafone.com.au) |
My short answer
For an average Australian with their own phone, I’d choose in this order:
- Boost Mobile — best balance of real-world coverage and price.
- ALDI Mobile — best cheap Telstra Wholesale option, especially metro/suburban.
- amaysim — best Optus-network value and satisfaction.
- felix — best if you want unlimited phone data and Vodafone works where you live.
- TPG — best promo/value if you’re comfortable with Vodafone/TPG coverage.
- Everyday Mobile — best if the Woolies 10% monthly shop discount is valuable to you.
- Telstra direct — best if coverage, support and handset bundles matter more than price.
Don’t overbuy data: ACCC data shows average mobile-phone data use was only 14.5GB per user per month in 2024–25, even though the average advertised plan allowance was much higher. For most people, a 20–50GB plan is plenty unless you stream/video-call/tether a lot. (accc.gov.au)
Geminiread the answer5th
If you are looking for a mobile plan in Australia, the golden rule is avoid going directly to "The Big Three" (Telstra, Optus, and Vodafone) for SIM-only plans unless you absolutely need a brand-new phone on a contract.
Instead, the savviest Aussies use MVNOs (Mobile Virtual Network Operators). These are smaller providers that buy network space from the major telcos and sell it to you at a fraction of the cost. You get the exact same coverage but save hundreds of dollars a year.
The best mobile plans in Australia are broken down below by what people actually use and recommend:
1. Best for Regional & Country Coverage: Boost Mobile (Telstra Network)
If you live in regional Australia, travel out of the cities frequently, or just want the absolute best coverage, you need the Telstra network.
Here is the catch: almost every cheap provider on the Telstra network uses the "Telstra Wholesale" network, which covers 98.8% of the population. Boost Mobile is the only MVNO with access to the full Telstra network (covering 99.7%). This means you get the exact same coverage as direct Telstra customers for much less.
- Who it’s for: Regional Aussies, grey nomads, or anyone wanting top-tier coverage without paying Telstra's premium prices.
- Key Plans:
- $39 / 28-day Recharge: Gets you 30GB of data on 5G with data rollover (often has massive "new customer" bonus data promos, like 60GB for your first few recharges).
- 12-Month "Set & Forget" Plans: Extremely popular. You pay upfront for a year of coverage, which works out much cheaper. The $300 plan gives you 240GB (effectively $25/month for 20GB), and the $365 plan gives you 365GB.
2. Best for Heavy Data & "Unlimited" Users: Felix Mobile (Vodafone Network)
Felix Mobile is owned by TPG/Vodafone and has carved out a massive following because it offers the only truly unlimited data plan in Australia.
- Who it’s for: Heavy stream-on-the-go users, commuters, or anyone sick of "data shock" and paying excess data fees.
- The Catch: Their unlimited plan caps your download speed at 40Mbps. Don't let this scare you—40Mbps is more than fast enough for seamless HD streaming on Netflix, FaceTime, TikTok, and web browsing.
- Key Plans:
- The Unlimited Plan: $40 / month for unlimited data. Bonus: They almost always have a promo code running (e.g., code
4UNL) that slashes the price by 50% for your first few months. - They also plant one tree for every month you stay connected.
- The Unlimited Plan: $40 / month for unlimited data. Bonus: They almost always have a promo code running (e.g., code
3. Best for Data Rollover & Families: ALDI Mobile (Telstra Wholesale Network)
A staple of Aussie value, ALDI Mobile (which runs on Telstra's wholesale network) is incredibly popular because of its legendary data rollover. As long as you recharge your plan on time, your unused data rolls over into a "data vault" that never expires. It is not uncommon for ALDI customers to have hundreds of gigabytes, or even a terabyte, of data saved up over time.
- Who it’s for: Everyday users who want reliable Telstra coverage, great value, and to keep every single megabyte of data they pay for.
- Key Plans:
- The $28 / 30-day Plan: Gives you 32GB of 5G data with unlimited talk and text and data rollover.
- 5G Family Plans: Starting at $60/month, these allow you to share a massive pool of data across multiple SIMs (perfect for parents and kids).
4. Best "Classic" Prepaid & Customer Choice: Amaysim (Optus Network)
Amaysim is a giant in the Aussie MVNO space. Running on the Optus network, they are widely known for having fantastic customer service (constantly winning awards) and being incredibly flexible. Like ALDI, they offer unlimited data banking.
- Who it’s for: Metro and suburban users who want a reliable brand with zero hassle, great app support, and consistent special deals.
- Key Plans:
- They offer very flexible 28-day plans starting from $22 to $30 for solid data pools.
- Annual Plan: Keep an eye out for their long-expiry promos, which often drop to around $249 for 350GB over 365 days.
5. Best for Absolute Budget Users: SpinTel or Moose Mobile (Optus Network)
If you don't use much data and literally just want the cheapest possible way to keep your phone active, look at providers like SpinTel or Moose Mobile.
- Who it’s for: Light data users, students, seniors, or budget-conscious shoppers.
- Key Plans:
- SpinTel frequently wins the "cheapest plan" awards. They offer promotional pricing (e.g., $12/month for the first 6 months, reverting to $23/month thereafter) which is incredibly hard to beat for standard calls and texts.
Tips for Switching Mobile Plans in Australia:
- Don't fear switching: There are virtually no lock-in contracts on SIM-only plans anymore. You can keep your exact same phone number, and the porting process is automated and usually takes less than 15 minutes to complete online.
- Churn for discounts: Many telcos offer "first 3 to 6 months half-price" deals. Many Aussies "churn" (switch providers) every 6 months to permanently live on introductory discount rates.
- Check your network: Before you buy, make sure the network (Telstra, Optus, or Vodafone) has strong coverage in your specific suburb or workplace by checking their online coverage maps.
Copilotread the answer1st
The top mobile plans in Australia combine affordability, strong network coverage, and generous data allowances, with felix, Dodo, TPG, and Lyca Mobile among the most recommended options.
Top Providers and Plans
felix Mobile – Subscription Unlimited Network: Vodafone 4G/5G Data: Unlimited (speed capped at 40Mbps) Price: $20/month for the first 4 months, then $40/month 1 Key Features: No lock-in contract, eSIM support, monthly tree planting for sustainability, optional international roaming 1 Best for: Users who want truly unlimited data without overage charges. Dodo – $30 Online Only Offer Network: Optus 4G/5G Data: 40GB monthly Price: $15/month for the first 6 months, then $30/month 1 Key Features: Unlimited data banking, $200 international call credit, option to bundle with internet or energy for savings 1 Best for: Those seeking high value for mid-tier data plans with international inclusions. TPG – Medium Plan Network: Vodafone 4G/5G Data: 50GB monthly Price: $17.50/month for first 6 months, then $35/month 1 Key Features: Unlimited international calls and texts to 31 countries, eSIM option, great cost-to-data ratio 1 Best for: Users who want substantial data at an affordable price and international calling. Lyca Mobile – Online Only 365-Day Plan Network: Vodafone 4G/5G Data: 600GB annual (approx. 50GB/month) Price: $180 for first recharge (~$15/month), then $360/year 1 Key Features: Long-expiry prepaid plan, unlimited international calls to 35 countries, rollover up to 500GB 1 Best for: Prepaid users who want long-term convenience and high international inclusions. Tangerine – 75GB 5G SIM Network: Wholesale Telstra 4G/5G Data: 75GB monthly Price: $21/month for first 4 months, then $42/month 1 Key Features: Large data allowance, eSIM support, unlimited international calls to 15 countries, data banking 1 Best for: Users needing high monthly data and 5G connectivity.
Popular Brand Considerations
Telstra: Best network coverage across Australia, offers unlimited and high-tier plans; pricier than smaller providers. Optus: Strong 4G/5G coverage, unlimited plan options, and fast download speeds; slightly cheaper than Telstra. Vodafone: Competitively priced, offers unlimited plans (speed-capped) with reasonable 4G/5G coverage. Belong: Budget-friendly Telstra sub-brand with data banking and giftable data options; slower post-cap speeds. Boost Mobile: Prepaid Telstra network coverage without the premium price.
Choosing the Right Plan
Check your data needs: Average Australians use about 14.5GB/month, so high-data or unlimited plans are best if you stream video frequently. Consider network coverage: Telstra offers the widest coverage, followed by Optus and Vodafone. Decide between prepaid vs postpaid: Prepaid gives flexibility and avoids bills surprises, postpaid may include perks like phone financing or bundled services. Look for extras: Data banking, international calls, eSIM support, and environmental initiatives (like felix’s tree planting) may influence your choice.
Selecting a plan depends on your budget, location, and data usage habits, but for Australians seeking both value and reliability, felix, Dodo, TPG, and Lyca Mobile are consistently top choices.
Google AI Moderead the answer6th
The best cell phone plans in Australia depend completely on whether you prioritize unbeatable regional coverage or maximum data for your dollar. The Australian mobile market is built on just three networks—Telstra, Optus, and Vodafone—but the smartest value comes from Mobile Virtual Network Operators (MVNOs) that lease those same towers for a fraction of the price.
According to reviews from trusted local consumer bodies like CHOICE and WhistleOut, the big three carriers actually rank lowest for consumer satisfaction on SIM-only plans, meaning everyday Aussies heavily rely on smaller provider brands.
The Top Networks (The "Big Three")
If you are looking to get a plan paired with a brand new phone upgrade on a contract, you will generally look to the infrastructure owners.
Telstra: Offers the most extensive network coverage, reaching 99.6% of the population. If you travel into regional towns, rural areas, or the outback, it is widely considered the only reliable choice. However, their direct plans are the most expensive in the country. Optus: Known for providing the fastest average 5G download speeds in urban areas. It is a strong middle ground for suburban and metropolitan city users. Vodafone: Offers the most competitive high-data pricing among the big networks. It is a massive favorite for city dwellers and expats due to its excellent international roaming options.
Top Provider Brands Aussies Actually Use (MVNOs)
For the best outright value on SIM-only plans, most locals switch to these top-rated smaller brands:
Boost Mobile: Network: Full Telstra Network.Best for: Regional coverage on a budget.Standout feature: Unlike other budget providers that only use Telstra's limited "wholesale" network, Boost has access to the full, uncapped Telstra retail network. You get premium coverage without the premium Telstra price tag. Reddit +1 Best for: Regional coverage on a budget. Standout feature: Unlike other budget providers that only use Telstra's limited "wholesale" network, Boost has access to the full, uncapped Telstra retail network. You get premium coverage without the premium Telstra price tag. amaysim: Network: Optus.Best for: Flexible prepaid value.Standout feature: Routinely wins the CHOICE consumer satisfaction awards for SIM-only plans. It features excellent data banking (so your unused data rolls over indefinitely) and includes free international calls to selected countries on most mid-tier plans. YouTube·Finder Australia +2 Best for: Flexible prepaid value. Standout feature: Routinely wins the CHOICE consumer satisfaction awards for SIM-only plans. It features excellent data banking (so your unused data rolls over indefinitely) and includes free international calls to selected countries on most mid-tier plans. felix mobile: Network: Vodafone.Best for: Heavy data users.Standout feature: Offers an incredibly popular unlimited data plan capped at a reliable speed of 40Mbps (plenty for HD streaming). They are also a certified eco-friendly B-Corp that plants a tree for every month you remain a customer. YouTube·Finder Australia +3 Best for: Heavy data users. Standout feature: Offers an incredibly popular unlimited data plan capped at a reliable speed of 40Mbps (plenty for HD streaming). They are also a certified eco-friendly B-Corp that plants a tree for every month you remain a customer. ALDI mobile: Network: Telstra Wholesale.Best for: Grocery shoppers and families.Standout feature: Consistently rated by Finder as one of the top value providers on the Telstra network. You can pick up a SIM card right at the supermarket checkout line, and their family plans allow you to pool data across multiple family members. Finder.com.au +2 Best for: Grocery shoppers and families. Standout feature: Consistently rated by Finder as one of the top value providers on the Telstra network. You can pick up a SIM card right at the supermarket checkout line, and their family plans allow you to pool data across multiple family members. TPG: Network: Vodafone.Best for: Pure budget savings.Standout feature: Frequently praised for offering the cheapest introductory rates in the country, with starter plans often dropping below $15 a month during promotional periods for light data users. Mozo.com.au +3 Best for: Pure budget savings. Standout feature: Frequently praised for offering the cheapest introductory rates in the country, with starter plans often dropping below $15 a month during promotional periods for light data users.
Which plan should you pick?
To make your final decision easier, look at where you live and how you use your phone:
To help narrow down the perfect option, tell me:
Will you be spending most of your time in a major city, or do you plan to travel into regional Australia? Roughly how many gigabytes (GB) of data do you use a month? Are you looking for a prepaid SIM or a postpaid monthly plan?
Sources AI cited for felix Mobile
Pages on felixmobile.com.au that AI models referenced in their answers about cell phone plans. Receipts for the ranking, not an input to it.
How this is measured
felix Mobile’s AI Recommendation Score (47/100) reflects how widely and often the 9 AI models recommend it for cell phone plans: share of voice, mention rate and how early the AI models name it. Cited sources are published as receipts, never as a score input. Every monthly refresh asks each AI model the same buyer question once, and the exact run count behind every edition is published in its JSON record. Placement is determined solely by AI recommendation data; it reflects what AI recommends and is not an endorsement by CiteHawk. Read the full methodology →
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