Persimmon
How the 9 leading AI models rank Persimmon in home builders in the United Kingdom.
How each AI ranks it
average position · verbatim answers kept
ChatGPTread the answer7th
Short answer: the safest “top brands” to shortlist in the UK
If you mean new-build housebuilders/developers, I’d shortlist these first:
- Bellway – best national all-rounder
- Barratt Redrow — especially Barratt Homes, David Wilson Homes, Redrow
- Bloor Homes – strong large/regional family-house option
- Cala Homes – more premium family homes, especially Scotland/England
- Berkeley Group — best for premium flats/regeneration schemes in London, the South East and Birmingham
- Taylor Wimpey – widely available mainstream choice
- Persimmon / Charles Church – mass-market/value option; inspect carefully
- Vistry / Countryside / Linden / Bovis – strong for partnerships/affordable-led schemes, but check the specific site
The most useful national benchmark is the HBF National New Homes Customer Satisfaction Survey. The 2026 results cover homes completed from October 2024 to September 2025, used 57,600+ survey responses, and show that 93% of new-build buyers would recommend their builder. From 2026, the HBF 5-star rating is based on both 8-week and 9-month surveys covering home quality and service; builders needed an average score of at least 4.15/5 to receive 5 stars. (hbf.co.uk)
| Builder / brand | Best for | Why people actually use them |
|---|---|---|
| Bellway | Best mainstream all-rounder | Bellway is large enough to have national availability, had 8,749 housing completions in FY2025, is on the HBF 2026 5-star list with 6,900 survey responses, and says it has held 5-star status for 10 years in a row. (data.fca.org.uk) |
| Barratt Redrow — Barratt Homes, David Wilson Homes, Redrow | Safest big-brand shortlist | One of the biggest UK developers: FY2025 total home completions were 16,565, with Barratt Homes, David Wilson and Redrow as distinct brands. HBF 2026 lists Barratt Redrow as 5-star with 12,411 survey responses. (barrattredrow.co.uk) |
| Bloor Homes | Family houses outside London; strong regional alternative to the public-listed giants | Bloor appears on the HBF 2026 5-star list with a large 2,920 survey sample; current HBF-based ranking trackers also show it among the stronger large-volume customer-satisfaction performers. (hbf.co.uk) |
| Cala Homes / CALA Group | More premium suburban developments | CALA Group is HBF 2026 5-star with 1,851 survey responses. It is a good shortlist brand if you want a slightly more premium feel than the cheapest volume builders. (hbf.co.uk) |
| Berkeley Group — Berkeley, St George, St James | Premium apartments, London/South East/Birmingham regeneration schemes | Berkeley is more “premium urban developer” than standard estate housebuilder. Its 2025 annual report says 98% of customers would recommend it, and it was rated the top UK housebuilder for build quality by HomeViews. (berkeleygroup.co.uk) |
| Taylor Wimpey | Mainstream houses with wide UK coverage | Taylor Wimpey delivered about 10.7k UK homes in 2025 and is HBF 2026 5-star with 6,431 survey responses. Good availability, but quality can vary significantly by site. (taylorwimpey.co.uk) |
| Persimmon / Charles Church | Value-led new builds; first-time buyers; more affordable price points | Persimmon sold 11,905 homes in 2025, was HBF 5-star for a fourth year, and says its private average selling price was about 19% lower than the UK national average for new-build homes. I’d consider it if value matters, but be especially diligent on snagging and estate charges. (persimmonhomes.com) |
| Vistry Group — Countryside, Linden, Bovis, Vistry | Affordable/partnership-heavy schemes; shared ownership/registered provider developments | Vistry had 15,658 completions in 2025, says it delivered one in seven of the country’s affordable homes, and reported an HBF 5-star score. Good if the specific scheme suits you, but judge the actual development rather than the group name. (vistry.co.uk) |
| Miller Homes, Story Homes, Dandara, Keepmoat | Strong regional options | These are worth adding if active where you’re buying. HBF 2026 lists Miller, Story, Dandara and Keepmoat as 5-star, with sizeable survey samples for Miller and Keepmoat in particular. (hbf.co.uk) |
My practical recommendation
If I were buying a UK new build, I’d start with:
Best all-round shortlist:
Bellway, Barratt Redrow, Bloor Homes, Cala, Taylor Wimpey
Best premium shortlist:
Berkeley Group, Cala, Redrow, David Wilson Homes
Best value/mainstream shortlist:
Persimmon, Taylor Wimpey, Bellway, Keepmoat, Vistry/Countryside
Best regional wildcards:
Story Homes in the North/North West, Dandara where available, Miller Homes in Scotland/North/Midlands, and Bloor across many English regions.
Important caveat before reserving
Do not buy purely on the developer’s national brand. In UK new builds, the site manager, subcontractors, phase, drainage, roads adoption and estate-management setup often matter more than the logo. The CMA has specifically highlighted concerns around build quality of some new homes and estate management charges in the housebuilding market. (gov.uk)
Before you reserve, I’d check:
- Is the developer HBF 5-star this year, not last year?
- Is the plot covered by NHBC Buildmark or an equivalent 10-year warranty?
- Are roads, sewers and open spaces being adopted by the council/water company, or will you pay a private estate charge?
- Speak to residents on the same development.
- Pay for an independent professional snagging survey before or immediately after completion.
- Get all incentives, flooring, turf, appliances, completion dates and service charges confirmed in writing.
NHBC Buildmark, for example, is a 10-year warranty/insurance policy: typically a 2-year builder warranty followed by 8 years of structural insurance cover. (nhbc.co.uk)
Clauderead the answer3rd
If you're looking to buy a new-build home in the UK, here's a breakdown of the biggest and most commonly used housebuilders, based on the latest 2026 market data:
The "Big Three" – biggest national volume housebuilders
These are the names you'll see most often on new-build estates across the country:
- Barratt Redrow – Following its 2024 merger, Redrow now operates under Barratt Redrow following the 2024 merger. It's currently the largest builder by completions, leading the rankings with 17,200 completions in the latest output figures.
- Vistry Group – Vistry Group became the UK's largest housebuilder in 2024, surpassing Barratt Developments, and remains a major player, running close behind at 16,800 thanks to its aggressive partnership housing strategy (it works heavily with housing associations and local authorities on mixed-tenure schemes).
- Persimmon – One of the "big three" alongside Barratt Redrow and Vistry; the big three alone (Barratt Redrow, Persimmon, Vistry) bill £13.14B between them.
Together, the combined output of the top 10 builders totals approximately 81,600 homes — representing roughly 55% of English completions and highlighting the sector's extreme concentration, so a large share of new-build buyers end up going through one of these big names.
Other major, widely-used national brands
- Taylor Wimpey and Bellway – both consistently listed among the biggest house builders in the UK, led by Barratt Redrow, Vistry Group, Taylor Wimpey, Persimmon Homes and Bellway.
- Berkeley Group – Skews more premium/higher-end. A premium builder like Berkeley ranks higher on revenue than on units because of higher average selling prices, making it a good pick if you're after upmarket new-builds, especially in London and the South East.
Private / family-owned builders worth knowing
If you want something a bit different from the big listed housebuilders, several well-regarded private/family-owned firms are worth considering:
The private builders are the under-reported half of the market: 20 family- and PE-owned firms on this list — Bloor, CALA, Miller, Story, Davidsons among them — bill £7.73B between them, with none of the quarterly scrutiny the plcs get. Bloor Homes in particular is the biggest of these private builders, led by Bloor at £2.07B in turnover. CALA Homes is also well regarded, especially for quality/design-led developments in Scotland and England.
Specialist builders
Depending on your needs, some builders specialise in particular niches:
- McCarthy Stone's retirement housing, Watkin Jones's build-to-rent, Gleeson's low-cost homes are all specialist models worth knowing if you fall into those categories.
A word of caution on "star ratings"
Don't rely purely on official satisfaction ratings when picking a builder. You'll see the developer has a star rating from the House Builders Federation's annual National New Homes Customer Satisfaction Survey, but in their 2025 report, ALL home builders covered by the survey were awarded 5 stars — making something of a mockery of the star rating element of the system. It's worth doing your own digging too — you'll likely come across people claiming their house was built by the worst housebuilders in the UK,
Perplexityread the answer4th
If you mean major UK housebuilders people actually buy from, the safest shortlist is Barratt Redrow, Bellway, Taylor Wimpey, Persimmon, Vistry Group, and Berkeley Group. Those are the biggest builders by volume and/or turnover, while Berkeley and Bellway are among the stronger names in independent quality/satisfaction rankings.
Here’s a practical UK-focused recommendation by what people tend to want:
| Best for | Recommended builder(s) | Why |
|---|---|---|
| Best overall quality | Berkeley Group | Ranked top for build quality in a HomeViews-based assessment and also scores highly in customer-facing rankings. |
| Best large-volume builder | Bellway | High-volume national builder and one of the stronger names in customer satisfaction rankings. |
| Best all-round mainstream option | Barratt Redrow | The largest UK housebuilder by turnover/completions in the 2026 ranking, with wide national availability. |
| Best value / wide choice | Taylor Wimpey | Very large national presence and commonly recommended as a mainstream volume builder. |
| Best for affordable / high-volume schemes | Persimmon | One of the biggest builders by volume and completions across the UK. |
| Best premium / London & South East | Berkeley Group | Focuses on higher-value, urban/regeneration developments and is often the quality benchmark. |
A few useful notes if you’re buying in the UK:
- “Best” depends on your priority: Berkeley is often the quality pick, while Barratt Redrow, Bellway, Taylor Wimpey, and Persimmon are the big mainstream choices most people encounter.
- HBF star ratings matter: several builders in the shortlists above have been rated highly in HBF-based roundups, but ratings can vary by year and development.
- Local site quality can matter more than the brand: the same builder can perform differently on different developments, so it’s worth checking the specific site’s reviews and snagging record.
If you want, I can also give you:
- a “best new-build housebuilders in the UK” top 10 list,
- a best by region list, or
- a best cheap vs premium builder shortlist.
Grokread the answer3rd
The biggest and most commonly used home builders in the UK are the large volume housebuilders, which together deliver the majority of new homes (often around 40-55% from the top 10 or so firms).
These include Barratt Redrow (the largest following the 2024 merger), Vistry Group, Persimmon, Taylor Wimpey, Bellway, and Berkeley Group. They appear frequently in developments across England, Scotland, and Wales because of their scale, land banks, and presence in many regions. People buy from them due to widespread availability, show homes, part-exchange options, and established processes, even if individual experiences vary.
Top Volume Builders (by completions, turnover, or active developments)
- Barratt Redrow: Leads in size with the highest completions and turnover in recent data. Includes Barratt Homes and Redrow brands; very common nationwide.
- Vistry Group: Strong second place, often focused on partnerships and affordable homes alongside private sales.
- Persimmon Homes: High volume, active across many regions.
- Taylor Wimpey: One of the most widespread, with many live developments.
- Bellway Homes: Tops or near-tops lists for active developments; strong regional presence (e.g., North East, South East).
- Berkeley Group: More premium/luxury focus, especially in London and the South East; higher average selling prices.
Other frequently mentioned names include Miller Homes, Cala Homes, Bloor Homes, Avant Homes, and Crest Nicholson.
Customer Satisfaction and Quality Focus
Industry-wide, new-build buyer satisfaction is high: around 93% of recent buyers would recommend their builder to a friend (per the Home Builders Federation’s National New Homes Customer Satisfaction Survey), with strong scores for quality and service in many cases.
Many major builders consistently earn HBF 5-star ratings (based on high recommendation rates, often 90%+), including Barratt Redrow, Bellway, Taylor Wimpey, Bloor Homes, Cala, Miller Homes, and others. Persimmon has also achieved this in recent years. Trustpilot reviews are particularly strong for builders like Bloor Homes, Miller Homes, and Cala Homes (around 4.7/5 in some analyses).
Awards highlight standouts too—for example, Weston Homes was named Housebuilder of the Year at the 2025 WhatHouse? Awards, with Berkeley taking the large housebuilder gold.
Recommendations by What People Actually Use
- For most buyers (affordability, availability, standard family homes): Start with Barratt Redrow, Bellway, Taylor Wimpey, or Persimmon. These dominate new-build estates and are what the majority of purchasers encounter. Check local developments via their websites or sites like Rightmove/New Homes.
- For higher-quality finishes or premium feel: Look at Berkeley Group, Cala Homes, or Bloor Homes—they often score well on reviews and target slightly higher price points.
- Regional or smaller builders: These can offer more personalised service. Examples include Weston Homes (award-winning), Hill Group, or local firms. They may have fewer snags or better aftercare in some buyer feedback.
- Other considerations: All reputable builders use NHBC or similar warranties. Factor in energy efficiency (many now emphasise this), location-specific incentives, and post-purchase support. Recent class-action claims regarding pricing practices have affected some large builders, so review current news.
Practical advice: Visit active sites in your area, speak to recent buyers (check Trustpilot, Google reviews, or forums), compare HBF star ratings, and inspect show homes thoroughly. What suits one buyer (e.g., volume builder convenience) may not suit another (e.g., bespoke quality). Local planning and market conditions also influence options—search for developments near you on builder sites or aggregator platforms.
The market evolves with mergers, economic factors, and regulations, so verify the latest details directly with builders or independent sources for your specific needs and region.
Sources AI cited for Persimmon
Pages on persimmonhomes.com that AI models referenced in their answers about home builders. Receipts for the ranking, not an input to it.
How this is measured
Persimmon’s AI Recommendation Score (40/100) reflects how widely and often the 9 AI models recommend it for home builders: share of voice, mention rate and how early the AI models name it. Cited sources are published as receipts, never as a score input. Every monthly refresh asks each AI model the same buyer question once, and the exact run count behind every edition is published in its JSON record. Placement is determined solely by AI recommendation data; it reflects what AI recommends and is not an endorsement by CiteHawk. Read the full methodology →
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Rankings are computed from AI responses only · Positions are not for sale