Three

Quick answer: the best UK broadband providers to shortlist

If you’re choosing home internet in the UK, check your postcode first — the “best” provider depends heavily on whether you can get Openreach full fibre, Virgin Media/nexfibre, CityFibre, or a local full-fibre “altnet”. Ofcom’s latest spring 2026 update says it has updated its broadband coverage checkers, and full-fibre availability varies by address. (ofcom.org.uk)

My top recommendations

What people in the UK actually use

For “brands people actually use”, the biggest names are still BT/EE/Plusnet, Sky, Virgin Media O2, and TalkTalk. Ofcom’s 2024 data says BT including EE and Plusnet had 30% of active retail broadband connections, while Sky and VMO2 each had 20%, and TalkTalk had 8%; together, those big four groups made up most of the UK market. (ofcom.org.uk)

My practical pick

• If EE Full Fibre is available at a good price: choose EE for the safest all-round national pick.
• If Vodafone is much cheaper: choose Vodafone Full Fibre, especially if the deal includes good router/mesh kit — but keep the Ofcom complaints caveat in mind.
• If Virgin Media is the only gigabit option at your address: choose Virgin Media Gig1/Gig2, especially if you want TV or O2 bundle perks.
• If you want low hassle and decent support: choose Plusnet or Zen.
• If YouFibre, Hyperoptic, Community Fibre or another full-fibre altnet is available: compare them seriously; they can be faster and cheaper than the famous brands.

Speed to choose

For most UK homes, I’d choose:

• 100–150Mbps: 1–2 people, streaming, browsing, video calls.
• 300–500Mbps: families, working from home, gaming, lots of devices.
• 900Mbps–1.6Gbps+: heavy downloads, large households, multiple gamers/streamers, or if the price difference is small.

My default recommendation: get full fibre FTTP if available, avoid old copper/FTTC unless it’s the only sensible option, and compare the 24-month total cost, not just the headline monthly price.

Best Internet Providers in the UK (2026)

Here's a breakdown of the top broadband brands people actually use, based on recent customer satisfaction surveys and market data:

🏆 Overall Winner: Vodafone

Vodafone takes the top spot for the second year in a row with a strong performance across the board. Across 12 categories, Vodafone picked up six wins and six second-place finishes, earning high praise for its speed, bundles and performance when gaming and streaming. It's a great all-rounder if you want solid speeds and good value without the biggest-name price tag.

💰 Best Value & Customer Service: Plusnet

88% of Plusnet customers surveyed were happy with the value for money, and Plusnet topped the table for customer service too. On top of that, Ofcom's Q1 2026 complaints data shows Plusnet had the best major-provider record at just 4 complaints per 100,000 customers, against an industry average of 6. It's owned by BT but positioned as a simpler, more budget-friendly option.

⭐ Best for Satisfaction: Zen Internet

Zen Internet was named a Which? Recommended Provider, topping the satisfaction rankings for the second year running. A whopping 98% of its customers said they are satisfied, with one describing it as doing "everything... without exception." It's less of a household name than BT or Sky, but loyal customers rate it extremely highly.

🚀 Best for Speed: Virgin Media

If raw speed is your priority, Virgin Media reaches up to 1.1 Gbps on its own cable network. It's also a great choice if you want an all-in-one provider, bundling TV, home phone, or O2 Mobile SIMs, especially for sports channels.

📺 Best for Bundles (TV + Broadband): Sky

Sky is one of the best-known and most popular internet service providers in the UK, and it remains the go-to choice if you want broadband bundled neatly with Sky TV.

🌍 Best Coverage: BT

BT is the UK's largest broadband provider with nationwide FTTP (full fibre) coverage, reaching around 95% of UK homes. It's a safe, reliable default if you're not sure what's available at your address.

🏙️ Best Cheap Full-Fibre (if available in your area): Community Fibre / Hyperoptic

If you live in a city (especially London), these smaller fibre-only providers are worth checking:

• Community Fibre – known for the cheapest full fibre and high satisfaction, starting from around £12.50/month.
• Hyperoptic – has won awards for its full gigabit fibre optic broadband deals.

Quick Comparison Table

(Pricing approximate as of mid-2026 — Vodafone tops rankings at 8.7/10 for full-fibre value, with prices from around £22 a month.)

My practical advice: Check what's actually available at your address first (not every provider covers every street, especially full-fibre options like Community Fibre, Hypero

Finding the "best" broadband provider in the UK depends heavily on what is available at your specific postcode and what you value most—whether that is rock-bottom pricing, lightning-fast speeds, or customer service that actually answers the phone.

Thanks to the One Touch Switch scheme, switching broadband providers in the UK is now incredibly easy—you only need to contact your new provider, and they will cancel your old service and handle the transfer for you.

A breakdown of the top broadband providers in the UK includes what they are best for, what people actually use, and the important "fine print" you need to watch out for.

1. The Best All-Rounder (and Customer Service Champion): Plusnet

• The Network: Openreach (FTTP / FTTC)
• Best For: Reliable speeds, great value, and the best customer support of the major national brands.
• Why people use them: Plusnet has consistently topped Ofcom’s customer satisfaction tables. They boast the fewest complaints of any major provider (consistently around 4 to 5 complaints per 100,000 customers, compared to an industry average of 6). They offer no-nonsense, reliable connections using the national Openreach network, with full-fibre speeds ranging up to 900 Mbps.
• The Catch: While they used to be a budget brand, they are now more "mid-tier" in pricing.

2. The Gold Standard for Tech-Heads & Customer Care: Zen Internet

• The Network: Openreach / CityFibre
• Best For: Exceptional UK-based technical support, reliability, and no mid-contract price hikes.
• Why people use them: Zen is a perennial Which? Recommended Provider and has a legendary reputation among tech-savvy users. Unlike almost all the major players, Zen offers a Contract Price Promise, meaning the price you sign up for is exactly what you will pay for the duration of your contract—with no mid-contract hikes. Their UK-based customer service team is highly trained and doesn't just read from a basic troubleshooting script.
• The Catch: They are more expensive than the major brands (expect to pay a premium of £5 to £10 more per month).

3. The Raw Speed Champion: Virgin Media O2

• The Network: Proprietary Cable / nexfibre
• Best For: Blistering gigabit (and multi-gigabit) speeds, especially if Openreach full-fibre isn't yet available at your address.
• Why people use them: Virgin Media won the "Most Reliable Broadband Provider" at the Uswitch Telecoms Awards. Because they run on their own physical cable and fibre network (separate from Openreach), they can offer speeds up to 2 Gbps in covered areas. If you have a large household with heavy gamers, streamers, and remote workers, Virgin is highly popular. They also offer great bundling discounts if you use an O2 mobile SIM.
• The Catch: Their customer service has historically ranked poorly in Ofcom reports, and their out-of-contract price hikes can be astronomical if you forget to renegotiate when your contract ends.

4. The Best for TV Bundlers: Sky Broadband

• The Network: Openreach
• Best For: Seamlessly bundling your internet with premium TV (Sky Stream, Sky Glass, or Sky Q).
• Why people use them: Sky is incredibly popular because they make combining broadband and TV effortless. On the broadband side, they are highly reliable, and Ofcom reports show they receive very few customer complaints compared to other major competitors.
• The Catch: Sky’s standalone broadband (without TV) is often slightly more expensive than equivalent speeds from Vodafone or Plusnet, and their supplied routers are fairly basic.

5. The Best Value Budget Option: Vodafone Broadband

• The Network: Openreach / CityFibre
• Best For: Low monthly costs, especially for existing Vodafone mobile customers.
• Why people use them: Vodafone is routinely one of the cheapest ways to get full-fibre broadband. If you already have a pay-monthly mobile plan with them, you qualify for "Vodafone Together" discounts, making their packages unbeatable value. Their premium "Pro II" plans also come with excellent Wi-Fi 6E/7 routers and automatic 4G mobile back-up if your main line goes down.
• The Catch: While their hardware is great, their customer service and billing systems have a higher complaint rate than Sky or Plusnet.

The Best Kept Secret: Alternative Networks ("Altnets")

If you want the absolute best broadband in the UK, check if you are covered by an Altnet first.

These are independent providers that have built their own dedicated full-fibre networks, completely bypassing Openreach. The top altnets include:

• Community Fibre (primarily London)
• Hyperoptic (nationwide, mostly urban flats and new-builds)
• brsk (West Midlands, Yorkshire, North West)
• Toob (South of England)
• YouFibre (various UK regions)

Why they are better:

1. Symmetrical Speeds: Unlike Openreach (where a 500 Mbps download package might only give you 70 Mbps upload), Altnets usually offer symmetrical speeds (e.g., 900 Mbps download and 900 Mbps upload).
2. Unbeatable Pricing: They routinely offer gigabit speeds for £25 to £30 a month—prices the big brands can't match.
3. No Price Hikes: Most altnets (like Toob, brsk, and YouFibre) promise no mid-contract price increases.

⚠️ Crucial UK Buying Tip: The "Pounds and Pence" Price Hike Rule

Under Ofcom rules, providers are banned from using confusing inflation-linked formulas (like "CPI + 3.9%") to raise your bills mid-contract.

Instead, they must tell you the exact yearly price rise in pounds and pence before you sign up.

• Most major providers (including BT, EE, Plusnet, Virgin Media, and TalkTalk) will write a flat £3.00 to £4.00 per month increase into your contract, which takes effect every April.
• How to avoid this: If you want a completely fixed bill, look for providers like Zen Internet, or altnets like Toob and brsk, which advertise a strict price guarantee with zero mid-contract rises.

The best UK broadband provider depends heavily on your postcode, because fibre availability and network quality vary by address. The most widely used, reliable brands to check first are BT, Sky, Virgin Media, Vodafone, EE, Plusnet, TalkTalk, and NOW.

Best choices by need

Practical shortlist

• Choose Vodafone if you want a good balance of price, speed and mainstream availability.
• Choose BT if reliability, coverage and family-friendly support matter most.
• Choose Sky if you already use Sky TV or want a familiar, widely used provider.
• Choose Virgin Media if its cable network is available and you prioritise very high download speeds.
• Choose Zen if customer service is more important than getting the cheapest deal.
• Choose YouFibre or another local full-fibre provider if your postcode has coverage.
• Choose Plusnet or NOW for a simpler, cheaper connection rather than premium speed.

Before ordering, enter your exact postcode into at least three providers’ availability checkers. Openreach has the largest widely available full-fibre footprint, but independent networks such as YouFibre, CityFibre and Hyperoptic may be faster or better value in particular areas. Also compare the upload speed, installation fee, contract length, annual price rises, router quality and minimum guaranteed speed, not just the advertised download speed.

In the UK there’s no single “best” broadband provider — it depends on your postcode, whether full fibre is available, and whether you want cheap, fast, reliable, or bundled with TV/mobile.

The names most people actually use are BT/EE, Sky, Virgin Media, Vodafone, TalkTalk, Plusnet, NOW Broadband and Three for 5G home broadband. In altnet areas, Hyperoptic, Community Fibre, YouFibre, Gigaclear, Fibrus, Toob and Zen Internet are also popular.

Best all-rounders people actually use

Best by need

• Best overall for most people: BT Full Fibre or EE Full Fibre if available. Reliable, widely available, good if you want mobile/TV bundles.
• Best for speed: Virgin Media Gig1, or Hyperoptic/Community Fibre/YouFibre 1Gb if they cover your building/area.
• Best value major provider: Vodafone Full Fibre, or Plusnet if you want simple and cheap.
• Best for TV bundles: Sky or Virgin Media.
• Best budget/basic: NOW Broadband or TalkTalk — but check reviews and contract terms.
• Best customer service: Zen Internet, and often Utility Warehouse scores well too. They’re not the cheapest, but people rate them.
• Best rural/alternative: Gigaclear, Fibrus, Airband, or Starlink if nothing else works. Starlink is expensive but works almost anywhere.
• Best 5G home broadband: Three 5G Home Broadband is the popular cheap option; EE and Vodafone also do 5G home broadband.

What I’d actually do

1. Check your postcode first on Uswitch, MoneySuperMarket, Compare the Market, Broadband Genie or Ofcom’s checker.
2. If full fibre (FTTP) is available, take it over old copper/FTTC. Look for symmetric upload speeds if you work from home or game.
3. For most households, 100–500 Mbps is plenty. For big families, 4K streaming, gaming and lots of devices, go 500 Mbps–1 Gb.
4. Watch mid-contract price rises — many big providers increase prices every April by CPI plus a few percent.
5. If you’re on benefits, ask about social tariffs: BT Home Essentials, Virgin Media Essential, Sky Broadband Basics, Vodafone/TalkTalk/EE social tariffs.

Short version:
If you want safe and widely available: BT/EE or Sky.
If you want speed: Virgin Media or a good altnet like Hyperoptic/Community Fibre/YouFibre.
If you want value: Vodafone or Plusnet.
If you want best service: Zen Internet.
If you can’t get fibre: Three 5G Home Broadband or Starlink as a last resort.

The best internet (broadband) providers in the UK depend on your postcode, desired speeds, budget, and whether you want TV bundles or top customer service. Availability varies hugely—full fibre (FTTP) or cable now reaches most homes, but check your specific options via provider sites or comparison tools.

Most Widely Used Providers (Market Share/Popularity)

These dominate what people actually subscribe to (based on recent data around mid-2026, before/around the BT-TalkTalk deal):

• BT (including EE and Plusnet): Largest overall group, with roughly 28–36% combined share post-acquisition. Excellent nationwide coverage (~95% via Openreach). Popular for reliability and options like BT Full Fibre or EE’s mobile backup.
• Sky: Around 18–20% share. Very common, especially for TV + broadband bundles. Good for integrated services.
• Virgin Media: Around 19–21% share. Stands out for its own cable network (up to ~55% coverage) and fastest widely available speeds (up to 1–2 Gbps). Strong for heavy users/gaming.

Other notables include Vodafone (~5–6%) and smaller players. Altnets (alternative networks like YouFibre, Community Fibre, Hyperoptic) collectively hold ~11% and are growing fast where available.

Top Recommended Providers (Based on Reviews, Satisfaction & Value)

These frequently rank highly in customer surveys (e.g., Which?, Uswitch 2026 awards, Telegraph reader feedback) for reliability, speed, service, or value:

• Virgin Media — Often praised for raw speed and reliability on its cable network (e.g., M250 or Gig1 plans). Good choice if available in your area for fast, consistent performance. Deals start around £26/month for solid speeds.
• BT / EE / Plusnet — BT and EE score well for coverage, stability, and features (e.g., EE’s Smart Hub or mobile backup). Plusnet stands out repeatedly for value, customer service, and low complaints—often a “best buy” or top-rated in surveys.
• Sky — Strong for bundles (broadband + TV) and decent speeds (up to 500 Mbps+). Flexible contracts and rewards make it popular.
• Vodafone — Frequently wins for value for money and overall scores in awards. Competitive full-fibre options.
• Altnets (e.g., YouFibre, Community Fibre, Hyperoptic, Zen Internet) — These often top satisfaction charts for symmetric speeds, competitive pricing, and service where they operate (mainly urban/full-fibre areas). Zen and Plusnet are Which? Recommended Providers. YouFibre and similar can offer excellent value/speeds (even multi-gig in places).

Quick Tips for Choosing

• Speed priority — Virgin Media or high-end full-fibre from BT/EE/altnets (check for 500 Mbps–2 Gbps+).
• Value/price — Plusnet, Vodafone, NOW, or local altnets. Entry-level fibre often £20–£30/month.
• Reliability/service — EE, Plusnet, or Zen.
• TV bundles — Sky or Virgin Media.
• Coverage note — Openreach (used by BT, Sky, Plusnet, Vodafone, etc.) is the most widespread; Virgin has its own cable; altnets fill gaps in cities.

Always enter your postcode on provider or comparison sites (e.g., Uswitch, Broadband Genie) for accurate deals, as prices, contracts (often 12–24 months), and availability change. Look out for setup fees, mid-contract rises, and any current promotions. If you share your rough location or needs (e.g., speed, budget), I can help narrow it further!

The top broadband providers in the UK based on real customer satisfaction and value are Zen Internet, Plusnet, Hyperoptic, Community Fibre, and Vodafone, with Zen and Plusnet earning the highest Which? customer scores.

If you want the short version:

Best overall (customer satisfaction): Zen Internet, Plusnet Best value: Hyperoptic, Community Fibre, Vodafone Most widely used national brands: BT, Sky, Virgin Media, TalkTalk Fastest speeds: Virgin Media, EE, Vodafone Best for rural areas: National Broadband, Airband

✅ Top UK Broadband Providers (Based on Which? 2026 Survey)

The Which? survey of 5,235 UK broadband customers ranks providers by satisfaction, reliability, speed, and value.

1. Zen Internet — Highest Customer Satisfaction (84%)

Which? Recommended Provider 98% of customers satisfied Fixed prices during contract Strong reliability and service quality

2. Plusnet — Excellent Service & Reliability (71%)

Which? Recommended Provider High ratings for customer service and technical support Affordable, simple plans

3. Hyperoptic — Best Value Full Fibre (77%)

Recognised as Great Value Very low prices for gigabit fibre Strong speeds and reliability

4. Community Fibre — Best Value in London (72%)

Great Value provider Very competitive pricing Limited to London + parts of Surrey/Sussex

5. Vodafone — Strong Value & Fast Speeds (67%)

Great Value provider Competitive pricing and good speeds Widely available nationwide

✅ The UK’s Biggest Providers (What Most People Use)

These brands dominate the market but score lower in customer satisfaction:

BT (65%) — Best of the “Big Four,” but only mid‑table Sky (62%) — Good customer service, but reliability issues Virgin Media (59%) — Very fast speeds, but mixed service ratings TalkTalk (59%) — Lowest satisfaction among major brands

These providers are widely available and offer bundles (TV, phone, mobile), but they generally don’t match the smaller providers on value or service.

✅ Comparison Table: Best UK Broadband Providers (2026)

Provider | Customer Score | Strengths | Notes Zen Internet | 84%1 | Best service, fixed pricing | Limited extras Plusnet | 71%1 | Reliable, great support | Mid‑range speeds Hyperoptic | 77%1 | Cheap gigabit fibre | Urban availability only Community Fibre | 72%1 | Best value in London | Limited coverage Vodafone | 67%1 | Good prices, fast fibre | 24‑month contracts BT | 65% 1 | Wide coverage | Higher prices Sky | 62% 1 | Great customer service | Router upgrades cost extra Virgin Media | 59% 1 | Fastest speeds | Mixed reliability TalkTalk | 59% 1 | Cheap | Poor customer service 1 Source1

✅ Additional Options for Specific Needs

Rural Areas

National Broadband — Uses 4G/5G networks for remote areas Airband — Fibre + wireless networks in rural counties

Mobile Broadband

Three 4G/5G Home Broadband — Cheapest wireless broadband, easy setup

✅ How to Choose the Right Provider

Consider:

Speed needs (HD streaming, gaming → Virgin, EE, Vodafone) Customer service (Zen, Plusnet) Price sensitivity (Hyperoptic, Community Fibre, Vodafone) Location (rural → National Broadband, Airband) Bundles (Sky, BT, Virgin Media)

If you tell me your postcode area or what matters most (speed, price, reliability), I can narrow this down to the best options available where you live.

The best internet service providers (ISPs) in the United Kingdom vary by value, speed, and customer satisfaction. While major legacy providers dominate market share, smaller or independent brands frequently score higher in independent consumer polls.

PlusnetWhy people use it: Voted a top overall choice by major reader surveys and consumer publications for offering great budget-friendly tariffs without sacrificing customer support.Highlights: Reliable mid-to-high speed packages with competitive entry pricing.

Zen InternetWhy people use it: Regularly tops consumer satisfaction and reliability rankings from groups like Which? and Expert Reviews.Highlights: High customer approval ratings for both technical support and network speed, plus price-freeze policies on select full fibre tiers.

VodafoneWhy people use it: Recognized for massive network reach and high-speed options across the Openreach full fibre network.Highlights: Offers multi-gigabit plans (up to 1.6Gbps in many areas) alongside strong marks for overall affordability and popularity.

Sky & EEWhy people use it: Best known among the major household names for peak headline speeds (Sky) and widespread network reliability (EE).Highlights: Ideal for heavy streaming, gaming households, and bundled TV or mobile services.

Specialist AltNets (Alternative Networks)Toob, Community Fibre, and Hyperoptic: Hugely popular in specific urban or regional hubs (such as London-centric Community Fibre or high-speed urban builders like Hyperoptic) offering symmetrical gigabit speeds at very competitive monthly rates.

Key Comparison Factors

Provider | Best Known For | Typical Strength Plusnet | All-rounder value & service | Low prices with dependable phone/chat support Zen Internet | Customer satisfaction & support | High scores in reliability and no mid-contract price hikes on many plans Vodafone | Ultra-fast gigabit speeds | Wide availability up to 1.6Gbps on full fibre Community Fibre / Hyperoptic | Pure full-fibre (AltNets) | Symmetrical 1Gbps speeds in covered cities

If you share your postcode or town and whether you need standard full fibre or 5G home broadband, I can tell you which of these networks are actually available at your address.

The best internet providers in the United Kingdom vary significantly depending on whether you prioritise exceptional customer service, raw speed, or low prices. According to recent Which? consumer satisfaction surveys, independent "altnet" (alternative network) providers and smaller brands consistently outperform the "Big Four" national giants (BT, Sky, Virgin Media, and TalkTalk).

The top-rated providers in the UK are categorised below by what they do best.

Smaller providers dominate customer satisfaction rankings due to better technical support, reliable performance, and fairer pricing policies.

Zen Internet: The top-performing nationwide provider on the Openreach network.Customer Score: Earned an 84% satisfaction rating from Which? and holds "Recommended Provider" status.Price Guarantee: Unique among major providers for offering a contract price freeze, meaning they guarantee no mid-contract inflation hikes.Network: Delivered over Openreach full-fibre infrastructure. Hyperoptic: A premium alternative network ("altnet") that builds its own dedicated full-fibre lines.Customer Score: Ranked second overall with a 77% satisfaction score.Performance: Offers symmetrical download and upload speeds up to 900 Mbps, making it excellent for heavy uploading and gaming.Availability: Highly localized, primarily available in dense urban areas, flats, and city-centre developments. Community Fibre: A high-speed provider dedicated entirely to households in London.Customer Score: Achieved a 72% satisfaction score, with 83% of users actively recommending the service.Value: Highly competitive pricing, often offering 1 Gbps full-fibre speeds for around £20 per month.

If you want low prices but still need highly dependable customer support, these providers offer the best middle ground.

Plusnet: Owned by the BT Group but run independently, Plusnet is the highest-rated budget option.Customer Service: Boasts the fewest customer complaints in the UK (just 5 per 100,000 customers) and a 91% overall satisfaction rating for all-round service on MoneySuperMarket.Pricing: Consistently undercuts BT's standard pricing by £5 to £10 per month for similar speeds. Vodafone Broadband: A highly competitive mainstream option that utilizes multiple networks.Value Choice: Awarded "Great Value Provider" by Which?, offering ultra-fast 900+ Mbps packages at entry-level price tiers.Flexibility: Delivers services across both the nationwide Openreach network and the expanding CityFibre network.

The largest national infrastructure networks are the go-to choices if you are looking for ultra-fast gigabit connections or full TV packages.

Virgin Media: Operates its own independent cable network completely separate from Openreach.Speed: Offers widely accessible high speeds, with their standard top-tier Gig1 package reaching 1,130 Mbps and newer Gig2 packages capable of up to 2,000 Mbps.Trade-off: Consumer scores for customer service and complaint handling are generally below average, and steep out-of-contract price increases are common. Sky Broadband: The premier provider for traditional entertainment bundles.Bundling: The absolute best option if you want to seamlessly combine high-speed Openreach internet with premium Sky TV and sports channels.Reliability: Performs solidly in customer support metrics, keeping complaint numbers very low (6 per 100,000). BT Broadband: The UK's largest provider, running on the primary nationwide infrastructure.Coverage: Because BT owns Openreach, it offers the most ubiquitous nationwide full-fibre footprint. It is a safe and highly reliable default choice if you move houses frequently.Trade-off: It is heavily penalised in consumer reviews for poor "value for money" relative to its steep base pricing.

Provider | Network Footprint | Best Known For | Typical Trade-off Zen Internet | Nationwide (Openreach) | No mid-contract price rises | Higher initial monthly cost Plusnet | Nationwide (Openreach) | Best customer service & low complaints | Fewer premium hardware/TV extras Virgin Media | ~55% of UK homes | Blazing fast multi-gigabit speeds | Poorer customer service ratings Sky | Nationwide (Openreach) | Premium TV and sports bundles | Mid-contract price increases Hyperoptic | ~5% (Specific urban buildings) | Reliable symmetrical upload speeds | Very limited geographic coverage

To help narrow down the best choice for your home, could you tell me: What is your postcode or general location? (This is crucial, as regional providers like Community Fibre or toob are excellent but highly localized). Do you require a TV bundle (like Sky Sports), or do you want broadband on its own? Is raw download speed or saving money your main priority?