Backlinko
How the 9 leading AI models rank Backlinko in marketing newsletters.
How each AI ranks it
average position · verbatim answers kept
ChatGPTread the answer8th
Assuming you mean newsletters to subscribe to — not newsletter software — here are the best marketing newsletters I’d actually recommend. I’d start with 3–5 max, otherwise they become inbox noise.
Best marketing newsletters overall
| Rank | Newsletter | Best for | Why people use it |
|---|---|---|---|
| 1 | Marketing Brew | General marketing news | The best “default” daily marketing newsletter: brand moves, ad tech, media buying, campaigns, platform changes, and consumer trends in a quick format. It consistently appears in 2026 “best marketing newsletters” lists. (marketingbrew.com) |
| 2 | Demand Curve Growth Newsletter | Growth marketing, startups, SaaS | Tactical growth breakdowns and playbooks. Demand Curve says its Growth Newsletter has 100,000+ readers / 105,000+ active subscribers and shares tactics sourced from real-world tests and operator examples. (gp.demandcurve.com) |
| 3 | Marketing Examples by Harry Dry | Copywriting, landing pages, creative ideas | Very practical and easy to apply: “3 short examples, 2 copywriting tips, 1 favorite tweet.” The site says 130k people read it. (marketingexamples.com) |
| 4 | Ahrefs’ Digest | SEO + content marketing | One of the safest SEO picks. Ahrefs says its newsletter is read by 284K SEOs and marketers and covers SEO industry news, digital marketing reads, and Ahrefs’ best posts. (ahrefs.com) |
| 5 | Search Engine Land | SEO, PPC, Google/AI search updates | Strong for search marketers who need daily updates. Search Engine Land positions itself around SEO, PPC, and AI search news, and its site references a large search-marketing audience and newsletter subscriber base. (searchengineland.com) |
| 6 | Social Media Examiner | Social media marketing | Good for platform changes, social strategy, and practical how-to content. Social Media Examiner says its newsletter is used by 385,000+ marketers. (socialmediaexaminer.com) |
| 7 | Really Good Emails | Email marketing inspiration | Best if you write, design, or optimize emails. It curates email examples and tips, and its database lists 5,761 brands and counting, which makes it useful for seeing what real companies send. (reallygoodemails.com) |
| 8 | Backlinko Newsletter | SEO tutorials and frameworks | More educational than newsy. Backlinko says 180,531 people get its weekly SEO tips via email. (backlinko.com) |
| 9 | EMARKETER Daily | Data, charts, media/ad spend trends | Best for strategists, CMOs, media buyers, and analysts who want market data. EMARKETER describes it as a daily newsletter for digital marketing, advertising, and media trends; its media kit lists 121,000+ subscribers for EMARKETER Daily. (emarketer.com) |
| 10 | Content Marketing Institute Newsletter | Content marketing strategy | Reliable for content strategy, measurement, planning, and B2B content trends. CMI’s partner page cites 173K+ unique subscribers across its audience. (contentmarketinginstitute.com) |
| 11 | MarketingProfs Today | B2B marketing, comms, practical education | Long-running and useful for broader B2B marketing skills: copywriting, AI, content, PR, campaigns, and strategy. The archive shows frequent 2026 issues and practical daily topics. (marketingprofs.com) |
| 12 | The Hustle | Business trends marketers should track | Not strictly a marketing newsletter, but useful for understanding business, startups, consumer behavior, and newsletter growth. HubSpot/The Hustle materials reference The Hustle’s growth to 2M+–3M+ subscribers. (offers.hubspot.com) |
If you only want 5, subscribe to these
- Marketing Brew — daily marketing industry awareness.
- Demand Curve — actionable growth tactics.
- Marketing Examples — copywriting and campaign inspiration.
- Ahrefs’ Digest — SEO/content marketing.
- Really Good Emails — email examples you can actually steal ideas from.
Best by role
- Founder / startup marketer: Demand Curve, Marketing Examples, The Hustle
- SEO/content marketer: Ahrefs’ Digest, Backlinko, Search Engine Land, CMI
- Paid media / performance marketer: Marketing Brew, Search Engine Land, EMARKETER, Stacked Marketer
- Social media manager: Social Media Examiner, Marketing Brew
- Email marketer / lifecycle marketer: Really Good Emails, MarketingProfs, HubSpot newsletters
- CMO / strategist: EMARKETER, Marketing Brew, CMI, MarketingProfs
My practical advice: pick one daily newsletter and two weekly tactical ones. For most marketers, that means Marketing Brew + Demand Curve + Marketing Examples.
Claudenot ranked
Perplexitynot ranked
DeepSeeknot ranked
Groknot ranked
Copilotread the answer11th
The top marketing newsletters combine actionable tips, trend analysis, case studies, and expert insights, including options like Marketing Brew, Demand Curve, Link in Bio, and Marketing Examples.
Must-Subscribe Newsletters by Category
- Growth & Startups
Demand Curve / The Frontier – Offers well-researched growth strategies, playbooks, and practical tips for startup marketers and founders, including funnel optimizations and tested marketing tactics.
- Social Media & Creator Insights
Link in Bio by Rachel Karten – Weekly practitioner insights featuring interviews with social media managers at brands like Duolingo and Washington Post, sharing actionable strategies. ICYMI by Lia Haberman – Curates platform updates, creator economy news, and cultural shifts with context to help marketers respond strategically.
- Marketing News & Trends
Marketing Brew – Daily newsletter delivering marketing and advertising news, brand case studies, and industry trends in a digestible format. Marketing Dive – Provides industry headlines and analysis for marketing directors and agency professionals. Digiday – Focused on industry shifts and tech-driven trends for media and advertising professionals.
- B2B Marketing & Strategy
MKT1 Newsletter – Bi-monthly insights on B2B marketing frameworks, AI workflows, and expert diagrams. Content Marketing Institute – Weekly actionable content marketing strategies with practical examples and templates.
- Case Studies & Visual Marketing
Marketing Examples by Harry Dry – Weekly visual case studies and copywriting tips for quick, practical lessons. Creator Science by Jay Clouse – Lessons from a seven-figure creator business, bridging strategy with measurable results.
- Behavioral Marketing & Psychology
Why We Buy by Katelyn Bourgoin – Insights into consumer psychology with immediately usable marketing applications.
- SEO & Digital Marketing
Backlinko / Ahrefs' Digest – Newsletters delivering SEO strategies, templates, and online marketing tips from recognized industry authorities. Search Engine Land – Daily updates focused on SEO, PPC, and search engine trends.
- Content & Copywriting
Copywriting Course by Neville Medhora – Weekly lessons on writing persuasive copy, including swipe files and community critiques. Total Annarchy by Ann Handley – Biweekly newsletter blending copywriting advice with creative marketing inspiration.
- Visual & Brand Strategy
Considered Chaos by Eugene Healey – Explores how culture shapes branding, helping marketers develop a stronger strategic perspective. Party Friend by Xanthe Appleyard – Engaging newsletter on social media creativity and digital culture.
Recommended Approach
For most marketers, a combination of newsletters covering:
Trends and news (Marketing Brew, Digiday) Growth hacking and startup insights (Demand Curve) Social media and creator strategy (Link in Bio, ICYMI) Practical case studies and visuals (Marketing Examples) ensures a balanced content rotation that is actionable, insightful, and inspiring.
These newsletters are widely used by marketing professionals and provide a mix of free and subscription-based valuable content that helps you stay ahead in the industry.
Google AInot ranked
Google AI Modenot rankedSources AI cited for Backlinko
Pages on backlinko.com that AI models referenced in their answers about marketing newsletters. Receipts for the ranking, not an input to it.
How this is measured
Backlinko’s AI Recommendation Score (15/100) reflects how widely and often the 9 AI models recommend it for marketing newsletters: share of voice, mention rate and how early the AI models name it. Cited sources are published as receipts, never as a score input. Every monthly refresh asks each AI model the same buyer question once, and the exact run count behind every edition is published in its JSON record. Placement is determined solely by AI recommendation data; it reflects what AI recommends and is not an endorsement by CiteHawk. Read the full methodology →
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Rankings are computed from AI responses only · Positions are not for sale