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How the 9 leading AI models rank ING in mortgage lenders in Australia.

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6th
of 20 in category
37
Recommendation score
6 / 9
AI models agree

How each AI ranks it

average position · verbatim answers kept
ChatGPTChatGPT2nd

Short answer: the best Australian mortgage shortlist

If you’re in Australia, I’d shortlist Macquarie, ING, Unloan, Up, CBA/CommBank, Westpac, NAB, ANZ/Suncorp, Bendigo Bank, and a couple of customer-owned or online lenders like People First Bank, Greater Bank/Newcastle Permanent, loans.com.au, Homestar, Tiimely Home or Pacific Mortgage Group.

But I’d split them into two buckets:

  1. Lenders people actually use at scale: CBA, Westpac, NAB, ANZ/Suncorp, Macquarie, ING.
  2. Lenders often sharper on price/features: Unloan, Up, Macquarie, ING, loans.com.au, Homestar, Tiimely, customer-owned banks.

Australia’s mortgage market is still dominated by the Big Four: CBA, Westpac, NAB and ANZ hold roughly 72% of owner-occupier housing loan value and 76% of investor housing loan value, while CBA alone is around a quarter of the market. Macquarie has been the standout challenger, growing quickly and now sitting as the clear “fifth force” in home lending. (savvy.com.au)

My practical top picks

PickBest forWhy I’d consider it
Macquarie Bank — Basic Home Loan / Offset Home LoanBest all-round non-Big-Four lenderStrong digital experience, broker-friendly, competitive basic and offset options, and meaningful market adoption. Macquarie offers both a Basic Home Loan and Offset Home Loan, with features such as multiple offsets on the offset product and no ongoing fee on the basic product. (macquarie.com.au)
ING — Mortgage Simplifier / Orange AdvantageCustomer satisfaction + simple bankingRoy Morgan ranked ING highest for home-loan customer satisfaction among major reported banks in mid-2026, at 92.1%. ING’s Mortgage Simplifier is its lower-frills option, while Orange Advantage is the offset/package-style loan. (roymorgan.com)
UnloanLow-cost digital variable loan, refinance/purchase under 80% LVRUnloan is CommBank-owned, digital-first, fee-light, and includes an automatic annual loyalty discount. It’s best if you want simple variable lending and don’t need offset; it currently uses redraw rather than offset and generally lends up to 80% LVR. (unloan.com.au)
Up HomeFirst-home buyers and app-first borrowers who love offsetsUp won Finder’s Best First Home Buyer Home Loan and was highly commended for value; Canstar also named Up an Outstanding Value – Home Lender and Variable Home Lender in 2026. Its big drawcard is the app experience and many offset-style saver accounts. (finder.com.au)
CBA / CommBank — Digi Home Loan, Standard Variable + Everyday OffsetConvenience, app, branches, first-home-buyer supportCBA is Australia’s largest home lender, with about 25% market share in March 2026. It’s often not the absolute cheapest, but it has huge distribution, a strong app, many specialists, and offset options such as Everyday Offset linked to eligible loans. (brokernews.com.au)
Westpac — Flexi First / Rocket RepayBig-bank borrower wanting online-variable or offset optionsWestpac remains the second-largest major mortgage lender by share, despite losing ground since 2019. Its Flexi First Option is its basic online variable product, while Rocket Repay is its variable product with 100% offset access. (brokernews.com.au)
NABBig-four option with decent satisfactionNAB had the highest Roy Morgan home-loan satisfaction among the Big Four in May 2026, and Canstar named NAB the most satisfied Major Bank overall in its 2026 banking satisfaction awards. Worth checking if you want a mainstream lender but aren’t wedded to CBA or Westpac. (roymorgan.com)
ANZ / Suncorp BankBroker channel, existing ANZ/Suncorp customersSuncorp Bank ranked second in Roy Morgan’s mid-2026 home-loan satisfaction results, after ING, and is now ANZ-owned. ANZ itself is still one of the Big Four, but I’d compare it carefully rather than assume it’s cheapest. (roymorgan.com)
Bendigo BankCustomer service / regional-bank feelBendigo Bank ranked third in Roy Morgan’s May 2026 home-loan satisfaction results, behind ING and Suncorp. It’s a good one to compare if you want a more relationship-led bank rather than a pure online lender. (roymorgan.com)
People First Bank / customer-owned banksCustomer-owned banking and serviceCanstar’s 2026 home-loan customer satisfaction winner was People First Bank, scoring strongly for value for money and customer service. Also compare customer-owned lenders such as Bank Australia, Great Southern Bank, Greater Bank/Newcastle Permanent and Teachers Mutual depending on your state and eligibility. (canstar.com.au)

If you want the “best product” by borrower type

  • Best simple low-fee digital loan: Unloan Variable Home Loan — especially for owner-occupiers or investors with ≤80% LVR who don’t need offset. (unloan.com.au)
  • Best app-first offset-style loan: Up Home Variable Rate — particularly attractive for first-home buyers and people who actively use offsets/savers. (finder.com.au)
  • Best all-round challenger bank: Macquarie Offset Home Loan or Basic Home Loan — good mix of scale, digital capability, broker access and product flexibility. (macquarie.com.au)
  • Best customer-satisfaction major-ish lender: ING Mortgage Simplifier / Orange Advantage — strong customer satisfaction and straightforward products. (roymorgan.com)
  • Best big-bank convenience: CBA Standard Variable/Digi Home Loan with Everyday Offset, or Westpac Flexi First/Rocket Repay — not always the cheapest, but widely used and easy to service. (commbank.com.au)
  • Best customer-owned/service-led option: People First Bank, Bendigo Bank, Greater Bank/Newcastle Permanent, Bank Australia, Teachers Mutual — compare rates and eligibility case-by-case. (canstar.com.au)

What I’d actually do in Australia

I’d get quotes from at least one Big Four bank, Macquarie, ING, Unloan or Up, and one customer-owned bank. Then I’d run them through a broker or comparison process, because brokers now write 81.6% of new residential home loans in Australia as of the June 2026 quarter. That doesn’t mean every broker will show every lender, so ask directly: “Which lenders on your panel are not being included, and why?” (mfaa.com.au)

My ranked shortlist

  1. Macquarie — best all-rounder.
  2. ING — best for customer satisfaction.
  3. Unloan — best low-fee simple digital variable loan.
  4. Up — best app-first/offset-style loan, especially first-home buyers.
  5. CBA — best big-bank convenience and scale.
  6. Westpac — strong big-bank competitor, especially basic variable/offset options.
  7. NAB — worth comparing among the Big Four.
  8. Suncorp / ANZ — useful if policy fit or broker pricing is strong.
  9. Bendigo Bank — good relationship/customer-satisfaction option.
  10. People First / Greater Bank / Newcastle Permanent / loans.com.au / Homestar / Tiimely — compare if you’re rate-sensitive and comfortable with smaller or online lenders.

Bottom line: for most Australians, I’d start with Macquarie, ING, Unloan and Up, then use CBA/Westpac/NAB/ANZ as big-bank benchmarks. Don’t pick on brand alone — compare the comparison rate, offset/redraw, annual fees, cashback, LVR tier, package fees, discharge fees, and whether the lender will actually approve your property and income type.

ClaudeClaudenot ranked
Gemini9th

If you are looking for a home loan in Australia, the mortgage market has shifted dramatically. With the Reserve Bank of Australia (RBA) cash rate sitting at 4.35%, average variable interest rates hover around 6.9%, though highly competitive lenders offer rates starting in the high 5% range.

Crucially, over 80% of Australians now use a mortgage broker rather than going directly to a bank. This is largely to combat the "loyalty tax"—where banks charge existing customers up to 0.50% more than new customers.

Because "the best" lender depends entirely on your financial situation and how you want to manage your loan, the top brands and products Australians actually use are broken down by category below.


1. The Broker & Consumer Darling: Macquarie Bank

If you ask mortgage brokers or finance-savvy Aussies who they recommend most, Macquarie Bank is almost always at the top of the list. While it is technically a major bank, it behaves like a nimble tech company.

  • The Standout Product: Macquarie Offset Home Loan Active (or Basic Variable).
  • Why people use it:
    • Unmatched Turnaround Times: Macquarie is famous for approving loans in days (and sometimes hours), whereas major banks can take weeks.
    • Brilliant Digital Experience: Their banking app is widely considered the best in Australia for managing offset accounts.
    • Competitive Packaging: You can link up to 10 fee-free offset accounts to a single loan, which is fantastic for budgeting.
  • Best for: Borrowers who want a premium, fully featured offset home loan with highly competitive rates and top-tier technology.

2. The Direct-to-Consumer Digital Giants

If you have a straightforward PAYG income, a healthy deposit (typically 20%+), and don't want to use a broker, digital-first lenders offer some of the absolute lowest rates on the market.

  • Unloan (Backed by CBA)
    • The Standout Product: Unloan Variable Home Loan.
    • Why people use it: Unloan is a digital-only lender owned by Commonwealth Bank, giving you the security of Australia’s biggest bank but with much lower rates. It has a unique Loyalty Discount—your rate is cut by an additional 0.01% p.a. every year you hold the loan (up to a 0.30% discount). There are also zero application or ongoing fees.
    • The Catch: It does not offer a traditional offset account (only a redraw facility), and they don't do construction loans or partner with mortgage brokers.
  • Athena Home Loans
    • The Standout Product: Athena Straight Up Variable.
    • Why people use it: Athena is famous for its "no loyalty tax" policy—if they drop rates for new customers, existing customers get the drop automatically. They also feature "AcceleRATES," meaning as you pay down your loan and your Loan-to-Value Ratio (LVR) drops, your interest rate automatically decreases.
    • The Catch: Like Unloan, they are direct-only (brokers can't write them) and they have strict lending criteria (mainly targeting refinancers with low LVRs).
  • loans.com.au
    • The Standout Product: Smart Home Loan (Basic or Offset).
    • Why people use it: A pioneer of online-only lending in Australia. They consistently win Canstar and Mozo value awards because they keep their margins razor-thin, giving you major-bank-style offset features at non-bank pricing.

3. The "Big Four" Banks (CBA, Westpac, NAB, ANZ)

Despite the rise of digital lenders, the Big Four still hold the majority of the Australian mortgage market. People generally don't use them for the lowest rates, but they are highly popular for specific needs.

  • Why people use them:
    • Complex Loans: If you are self-employed, have multiple income streams, or are looking to build a home (construction loan), the Big Four have much more flexible credit policies than digital lenders.
    • First Home Buyer Schemes: They actively participate in federal and state first-home buyer guarantee schemes.
    • Branch Access & "Digi" Products: CBA has launched its own direct-online product called the Digi Home Loan to compete with fintechs, offering a sharper rate than their standard package. Westpac’s Flexi First Option is also highly popular as a competitive "no-frills" major bank option.

4. Mid-Tier & Customer-Owned Banks

These are the institutions that sit between the online-only fintechs and the corporate giants. They frequently win "best value" awards because they don't have to answer to public shareholders.

  • ING: Incredibly popular with younger buyers. Their Orange Everyday banking suite integrates beautifully with their competitive home loans, and they frequently run highly rated offset and redraw products.
  • ubank (backed by NAB): ubank operates as a digital bank. They offer a seamless app-based application process, very competitive variable rates, and no ongoing fees.
  • Great Southern Bank & Beyond Bank: Customer-owned mutual banks that are heavily focused on customer service, low fees, and supporting first-time buyers with competitive LMI (Lenders Mortgage Insurance) waivers.

How to decide what's best for you:

  1. If you want the absolute lowest rate and have a clean application: Go with a digital lender like Unloan or Athena. Just note that you will have to handle the application yourself.
  2. If you want a great rate, an offset account, and broker support: Ask your broker to look at Macquarie or ING.
  3. If you have a complex financial situation (e.g., self-employed): You will likely need a major bank like NAB or CBA.
  4. If you already have a mortgage: Check your current rate. If it starts with a 6 or higher, call your bank and ask them to match a competitor's rate, or contact a broker to refinance. Refinancing can easily save you $2,000+ a year in the current market.
PerplexityPerplexity2nd

The best mortgage lenders in Australia are usually not just the cheapest on headline rate—they’re the lenders people actually use because they combine competitive rates, decent features, and reliable service. For most borrowers, the standout names in current comparison and awards pages are Macquarie Bank, ING, CBA, Westpac, NAB, and several strong non-bank lenders like Unloan and Athena.

If you want the most practical shortlist, these are the top brands/products people commonly choose:

  • Macquarie Bank Offset Home Loan Package — often rated among the best overall for offset features, app experience, and investor/refinancer appeal.
  • ING Orange Advantage / ING home loans — commonly praised for customer satisfaction and broad mainstream appeal.
  • CBA home loans — one of the most used lenders in Australia and frequently recommended for first-home buyers and borrowers who want a major-bank option.
  • Westpac Flexi First Option — often competitive among the big four, with strong features like offsets and a solid mainstream presence.
  • NAB home loans — a common pick for borrowers who want a big bank, and often noted for self-employed/business-friendly lending.
  • Unloan Variable Home Loan — a popular low-cost digital option, especially for refinancers and borrowers focused on redraw and simplicity.
  • Athena Home Loans — a well-known non-bank challenger with a reputation for competitive pricing and low ongoing fees.

For different borrower types, the best fit usually looks like this:

  • First-home buyers: CBA or Bendigo Bank are often highlighted for first-home buyer support and scheme participation.
  • Refinancing: Unloan and Macquarie are frequently recommended.
  • Offset account users: Macquarie and Westpac are commonly strong choices.
  • Self-employed borrowers: NAB and Liberty Financial are often better fits than the big “lowest-rate” lenders.
  • Lowest-rate shoppers: Non-bank lenders such as Reduce Home Loans, Pacific Mortgage Group, and other challenger lenders often show the sharpest advertised rates, but features and eligibility can be more limited.

A useful rule of thumb in Australia is that the big four banks are not usually the cheapest on rate, but they remain among the most used because of brand familiarity, branch access, and broader lending flexibility. At the same time, comparison sites and awards show that Macquarie, ING, Unloan, and Athena are often where value-conscious borrowers end up in 2026.

If you want, I can narrow this down to the best 5 lenders for your exact situation—for example first home buyer, refinancing, investor, self-employed, or low deposit.

DeepSeekDeepSeek10th

In Australia, people usually call them home loans, and the “best” lender really depends on whether you want a cheap rate, a branch, good offset flexibility, or an easy online refinance.

Here are the lenders Australians actually use most, broken down by what they’re good at.

The Big 4 banks

If you want security, branches, and packaged products, these are the top choices:

  • Commonwealth Bank (CBA) – Australia’s biggest home lender by far. People use it for the rock-solid app, branch network, and if they already bank with CommBank. Rates are usually not the cheapest, but it’s the most popular.
  • Westpac – Another big player. Popular for flexible packages, including good offset accounts and the ability to split loans. Often has refinance cashback offers.
  • NAB – Known for being a bit more aggressive on pricing than CBA/Westpac, especially for refinancers. Also has a simple online application and broker channel.
  • ANZ – Similar to the others. People use it if they want straightforward banking, and ANZ often runs fixed-rate specials or cashback deals.

If you want a big lender but with slightly better rates, consider their subsidiaries:

  • Bankwest (owned by CBA) – Often has lower rates than CBA with similar backing.
  • St George / BankSA / BOM (owned by Westpac) – Popular for sharper rates and decent service.

Other trusted mainstream lenders

  • Macquarie Bank – Huge in Australia, particularly for refinancers and property investors. People consistently rate it highly for customer service and its digital app. Rates are competitive and it offers excellent offset accounts.
  • ING – Australians know ING for everyday banking, but it also offers competitive home loans. No bank branches, but a very good online experience and low rates.
  • ubank – Online retail bank owned by NAB. Gaining popularity for cheap variable rates with no ongoing fees. Good if you’re happy to manage everything digitally.

Best for low-cost online loans

If you don’t need a branch and just want a low rate, these are heavily used by refinancers:

  • Athena Homeloans – Pure online, no branches, no ongoing fees. Designed to automatically reduce your rate as you pay down the loan. Very popular for refinancing.
  • loans.com.au – One of Australia’s most established online non-bank lenders. Often has some of the lowest advertised rates.
  • Reduce Home Loans – Also competitive but service can be more basic.

"Actually use" vs "best" reality

According to market share, the majority of Australian home loans are still with the Big 4 — especially CBA and Westpac. But many of the best customer satisfaction ratings go to Macquarie and Athena, and the sharpest rates often come from online/non-bank lenders.

My recommendation for most Australians:

  • You want a branch + bank with everything → CBA or Westpac
  • You want low rate + top service + no branches → Macquarie or Athena
  • You want a reliable, competitive online option backed by a big bank → ubank or ING
  • You’re refinancing for cashback → check current offers from NAB, Westpac, ANZ and St George

Always look at the comparison rate, the ongoing fees, and whether the loan has a 100% offset account if you want one. The best move for most people is to talk to a good mortgage broker — this is Australia, and brokers are free to use for most borrowers.

GrokGrok6th

The biggest lenders by market share (what most Australians actually use) are the major banks, particularly CBA, followed by challengers like Macquarie that are rapidly gaining ground through brokers.

Australia’s ~$2.5 trillion home loan market is still dominated by the Big Four banks (CBA, Westpac, NAB, ANZ), which together hold around 73% of mortgages as of early-mid 2026 data. However, their combined share has been declining as brokers (now facilitating a record ~81% of new loans) and competitors like Macquarie expand options.

Top Lenders by Market Share/Usage

Here are the leaders based on portfolio size and recent growth (APRA data around March–June 2026):

  • Commonwealth Bank (CBA): The clear market leader with 25.4% share and the largest book ($624–635 billion). It’s the most-used overall, especially for owner-occupiers, and has held or slightly grown its position while others slip. Strong branch/digital presence and proprietary channels.
  • Westpac: Still one of the largest (~20.7% share), but has lost the most ground among the majors since 2019. Widely used but facing more competition.
  • NAB and ANZ: Each around 13–14% share. Solid volume players, though both have seen modest declines.
  • Macquarie Bank: The standout challenger—now ~7.1% share (up dramatically from ~2% in 2019) with one of the fastest-growing books. Brokers love it for competitive rates, fast turnaround, and service; it’s often the top or near-top lender used in the broker channel. Highly recommended for those shopping via brokers.

Smaller banks, regionals, and non-banks (e.g., ING, Bendigo, Suncorp, customer-owned lenders, and specialists like Liberty) collectively hold the rest (~17–20%+). They punch above their weight in new lending via brokers and often win on rates or features.

Top by Customer Satisfaction

For service and experience (Roy Morgan home loan customer satisfaction, May 2026):

  • ING leads at ~92% — consistently top-rated for home loans.
  • Suncorp (~87%) and Bendigo Bank (~84%) follow closely.
  • Macquarie (~80%) ranks well among larger players.
  • Big Four trail somewhat (NAB and CBA ~78–79%; Westpac and ANZ lower).

Finder awards and similar reviews highlight Macquarie (overall Provider of the Year in some 2026 assessments), ING (strong for owner-occupiers), and products from Unloan, Up, Easy Street, and Hume Bank for value, first-home buyers, or specific features like offsets.

Recommendations for Australians

  • Use a mortgage broker first — 81% of new loans now go through them (record high). They access 70+ lenders, compare rates/products (including sharper ones from non-majors), and handle the complexity. Major aggregators and brokerages like Aussie, Mortgage Choice, and Loan Market handle huge volumes.
  • Best for most people (volume + accessibility): Start with CBA or Macquarie via broker or direct. CBA for familiarity/service; Macquarie for competitive edge and growth momentum.
  • Best for rates/service/satisfaction: ING, Macquarie, or customer-owned options like Bendigo/Suncorp. These often outperform the majors on customer scores and can offer sharper advertised or negotiated rates.
  • Other strong mentions: Non-banks/specialists (e.g., Liberty for service/reviews) or digital players for specific needs like first-home buyers or refinances.

Rates, fees, and eligibility change frequently—always compare current offers (including comparison rates) and factor in your situation (owner-occupier vs investor, LVR, features like offset/redraw). Brokers or comparison sites make this straightforward. Check recent APRA data, Roy Morgan, or Finder/Canstar for the latest. If you share more details (e.g., first home buyer, refinance, location), I can refine this further.

CopilotCopilotnot ranked
Google AIGoogle AInot ranked
AI ModeGoogle AI Mode6th

Australia's mortgage market is dominated by the Big Four banks (Commonwealth Bank, Westpac, NAB, and ANZ), which hold roughly 75–80% of total home loans, alongside surging competition from Macquarie Bank and digital-first alternatives.

📊 The Major Powerhouses ("The Big Four")

The major banks are the most frequently used lenders in Australia, widely utilized for their extensive branch networks, advanced mobile banking applications, and comprehensive home loan packages.

Commonwealth Bank (CommBank / CBA): Holds the largest single market share (around 25%). Widely used by first-home buyers and tech-focused borrowers due to the CommBank app and streamlined integration with government schemes. Westpac: One of the oldest institutions in the country, operating alongside subsidiary brands like St.George, BankSA, and Bank of Melbourne. Popular among family upgraders. National Australia Bank (NAB): Features robust residential and investment mortgage products, and owns the digital offshoot Ubank. Often favored by high-income earners and professionals using packaged loans. ANZ: A major choice for property portfolio builders and refinancers. It also incorporates Suncorp Bank following recent acquisitions.

📈 The Fastest-Growing Challenger: Macquarie Bank

Macquarie Bank: While traditionally an investment bank, Macquarie has rapidly expanded to become Australia's fifth-largest household lender. It commands massive popularity through mortgage broker channels (over 90% of its loans are broker-originated), specifically winning over property investors and self-employed borrowers with sharp interest rates and rapid approval turnaround times.

💡 Digital-First & Non-Major Competitors

For borrowers prioritizing lower variable interest rates, fewer ongoing monthly fees, and completely online application flows, several second-tier and digital banks stand out:

ING Australia: Frequently wins consumer and industry awards for owner-occupier loans (such as the ING Mortgage Simplifier). Ubank: NAB’s digital bank alternative, heavily utilized by tech-savvy refinancers looking for low-friction, fast online setups. Unloan: A digital home loan platform backed by CommBank that rewards long-term customers with an automatic discount applied to their interest rate every year. Bankwest: Originally a Western Australian institution (and now part of the CBA group), widely praised by brokers for alternative income verification and self-employed lending policies.

🗒 How Australians Actually Choose a Lender

Because comparing dozens of lenders and hundreds of variations can be time-consuming, over 70% of new home loans in Australia are written via mortgage brokers (using major networks like Mortgage Choice or Aussie Home Loans). Borrowers typically look at:

Comparison Rates: Factoring in upfront/ongoing fees alongside headline interest rates. Offset Accounts & Redraw Facilities: Essential features for minimizing daily interest charges. Lending Policies: How strictly a lender assesses borrowing capacity, particularly for PAYG vs. self-employed applicants.

To help narrow down which lender or specific product fits your scenario, let me know:

Are you buying as an owner-occupier or an investor? What deposit size or LVR (Loan-to-Value Ratio) are you aiming for? Do you prefer dealing with a major bank, a digital lender, or through a mortgage broker?

Open a row for the verbatim answer that AI model gave, captured during the monthly refreshEvery captured answer →

Sources AI cited for ING

Pages on ing.com.au that AI models referenced in their answers about mortgage lenders. Receipts for the ranking, not an input to it.

How this is measured

ING’s AI Recommendation Score (37/100) reflects how widely and often the 9 AI models recommend it for mortgage lenders: share of voice, mention rate and how early the AI models name it. Cited sources are published as receipts, never as a score input. Every monthly refresh asks each AI model the same buyer question once, and the exact run count behind every edition is published in its JSON record. Placement is determined solely by AI recommendation data; it reflects what AI recommends and is not an endorsement by CiteHawk. Read the full methodology →

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