Figo
How the 8 leading AI models rank Figo in pet insurance companies.
How each AI ranks it
average position · verbatim answers kept
Clauderead the answer#3
Best Pet Insurance Companies (2026)
Based on recent reviews from major consumer finance and insurance review sites, several companies consistently rise to the top across different needs:
Top Overall Picks
ASPCA Pet Health Insurance is a frequent #1 choice. ASPCA Pet Health Insurance is the best pet insurance company, according to research that looked into 19 companies, surveyed hundreds of policyholders and analyzed thousands of policy features. It's also praised for practical perks — it scored well for best vet visits due to the vet exam fee being covered, paying the vet directly, having a 24/7 vet health line, and a decent claim submission period, plus it covers microchip implementation and end-of-life expenses.
Pets Best and Figo are Forbes' top picks after extensive analysis. Forbes analyzed 34 key coverage categories and crunched more than 900,000 pet insurance costs for six popular dog breeds, finding that Pets Best and Figo have the best pet insurance.
Spot and MetLife also rank highly. ASPCA, Spot and MetLife top NerdWallet's list of the best pet insurance companies, with ASPCA topping the list thanks to comprehensive coverage, Spot offering the best perks, and MetLife being the pick for insuring multiple pets.
Best for Specific Needs
- Cheapest option: Liberty Mutual's low costs, broad coverage, and no special waiting period earned it high marks, with the lowest prices among companies analyzed, making it the cheapest pet insurance company in 2026.
- Other budget-friendly options: Figo, Spot and Pumpkin are a few of the cheapest pet insurance companies.
- Fastest claims processing: Lemonade, Fetch, and Trupanion are some of the fastest, known for excellent turnaround times when you need reimbursement most.
- Most comprehensive/extra perks: Fetch Pet Insurance offers comprehensive coverage that goes beyond the clinic, including boarding fee reimbursement if the owner is hospitalized, lost pet reward money, vacation cancellation fees, coverage for every adult tooth (not just canines), and specialized behavioral therapy support.
- Multi-pet families: MetLife Pet Insurance offers some of the most flexible "family plans" in the industry, allowing multiple pets to share a single annual deductible and limit.
Other Well-Regarded Brands
Money.com's broader list includes Spot, AKC, Nationwide, Pumpkin, Figo, Embrace, Pets Best and MetLife as top picks, while Consumer Reports' large-scale policyholder survey scored well-known national brands like Liberty Mutual, MetLife, and Nationwide; affinity-group carriers like ASPCA and the American Kennel Club; and newer web/app-based providers such as Fetch, Figo, Lemonade, and Spot.
Bottom Line — What to Actually Consider
There's no single "best" for everyone. The "best" pet insurance is the one that covers your pet's breed-specific health risks, meets your personal preferences, and is available where you live. A few practical tips:
- Enroll early: Early enrollment provides the best value — insuring pets when they're young helps secure lower premiums and avoids pre-existing condition exclusions.
- Compare structure, not just price: Plan structure matters more than price, since similar premiums can hide major differences in coverage, limits, and exclusions.
Perplexityread the answer#7
If you want the most commonly recommended pet insurance brands in 2026, the names that come up most often across major reviews are Embrace, Pets Best, Lemonade, Spot, ASPCA Pet Health Insurance, Pumpkin, and Figo.
A practical short list by use case:
- Best overall / most balanced: Embrace or Pumpkin, depending on the review set you trust most.
- Best for dogs: Pets Best.
- Best for cats: Lemonade or Pets Best, depending on the source.
- Best for affordability: Lemonade or Figo.
- Best for comprehensive coverage: Spot or ASPCA Pet Health Insurance.
- Best for multiple pets: MetLife or Embrace.
- Best for vet-direct pay: Pets Best.
If you want the brands people are actually using, the most repeated “top brand” names across these 2026 roundups are Pets Best, Spot, Embrace, Lemonade, ASPCA Pet Health Insurance, MetLife, Pumpkin, and Figo.
A simple recommendation:
- Choose Pets Best if you want a strong all-around option with especially good dog coverage and direct-pay features.
- Choose Embrace if you want one of the strongest overall plans with broad coverage and strong customer satisfaction.
- Choose Lemonade if price is your main priority.
- Choose Spot if you want highly customizable or comprehensive coverage.
- Choose ASPCA Pet Health Insurance if you want a widely recommended, comprehensive option.
If you want, I can also turn this into a “best for puppies / senior pets / pre-existing conditions / multi-pet homes” shortlist.
DeepSeekread the answer#6
Choosing the best pet insurance depends on your pet’s age, breed, health, and your budget. That said, these are the most popular, well-reviewed providers that real pet owners actually use:
🥇 Best Overall: Healthy Paws
- Why people love it: Unlimited lifetime coverage, fast claims, simple plans.
- Reimbursement: Up to 90% after deductible.
- Best for: Puppies and kittens—once they hit senior age, Healthy Paws can get pricey.
- Drawback: No wellness / routine care add-on.
🥈 Best Value & Flexible: Pets Best
- Why people love it: You can choose annual or per-incident deductibles, plus add wellness coverage. They also pay your vet directly in many cases.
- Reimbursement: 70%–90%
- Best for: Budget-conscious owners who want options.
- Drawback: Some plans have lower coverage caps on certain items.
🥉 Best for Cats: Lemonade
- Why people love it: Super cheap, app-based, easy claims, and includes extra coverage for behavioral issues and vet exam fees.
- Reimbursement: 70%–90%
- Best for: Young, healthy pets and tech-savvy owners.
- Drawback: Older pets may not qualify, and it’s not available in every state.
💰 Best for Unlimited & Cancer Care: Trupanion
- Why people love it: Lifetime per-condition deductible, direct vet payment (they pay the vet directly), and no payout caps.
- Reimbursement: 90% (after deductible)
- Best for: Pets that might develop chronic or expensive conditions like cancer, hip dysplasia, or diabetes.
- Drawback: Premiums are higher, and no routine care plans.
🏥 Best for Vet Exam Fees: Embrace
- Why people love it: Includes exam fees as standard on most plans, plus a “Healthy Pet Deductible” that rewards you with $50–$100 for not making claims.
- Reimbursement: 70%–90%
- Best for: Owners who want comprehensive coverage with a wellness rewards option.
- Drawback: Claims can take slightly longer than others.
🐾 Best for Older Pets: Figo
- Why people love it: More flexible coverage for older pets, 100% reimbursement option, and a solid app with virtual vet visits included.
- Reimbursement: Up to 100%
- Best for: Owners who want high reimbursement and lifetime coverage.
- Drawback: Wellness add-on costs extra.
🏆 Most Trusted Traditional Brand: Nationwide
- Why people love it: One of the oldest pet insurers; works with more vets because they’ve been around forever. Good for exotic pets too.
- Reimbursement: Varies, but often 70%–90%
- Best for: People who want a well-known, established company.
- Drawback: Premiums rise sharply as pets age.
Quick comparison table
| Company | Reimbursement | Deductible | Best For | Direct Vet Pay? |
|---|---|---|---|---|
| Healthy Paws | 70–90% | Annual | Unlimited lifetime coverage | No |
| Pets Best | 70–90% | Annual or per-incident | Flexible budgets | Yes (often) |
| Lemonade | 70–90% | Annual | Cheap premiums, cats | No |
| Trupanion | 90% | Per-condition | Chronic/cancer care | Yes |
| Embrace | 70–90% | Annual | Exam fees & wellness | No |
| Figo | Up to 100% | Annual | Older pets, high reimbursement | No |
| Nationwide | 70–90% | Annual | Established brand, exotic pets | No |
Bottom line
- Get a quote from 2–3 companies before deciding—rates vary a lot by breed and location.
- For most people, Healthy Paws or Pets Best are the safest “first choice.”
- If your pet is already older or has a pre-existing condition, focus on Figo or Nationwide because they’re more flexible.
- Always read the fine print on pre-existing conditions, waiting periods, and age limits—those matter more than the monthly price.
Grokread the answer#12
ASPCA Pet Health Insurance, Pets Best, Spot, Trupanion, Nationwide, Lemonade, and Pumpkin frequently rank among the top pet insurance companies based on 2025–2026 expert reviews from sources like U.S. News, Forbes Advisor, WSJ Buy Side, NerdWallet, and Wirecutter, along with market share data and user feedback.
There is no single “best” for everyone—the ideal choice depends on your pet’s age, breed, location, your budget, desired coverage (e.g., unlimited vs. capped annual limits), deductible/reimbursement preferences, and needs like multi-pet discounts, direct vet payments, or fast claims. Prices vary widely; national averages for accident-and-illness policies are roughly $50–70/month for dogs and $24–36/month for cats (higher for purebreds, seniors, or high-cost areas), but quotes can range much lower or higher.
Top Brands and Why People Use Them
Here are standout companies based on expert rankings, customer surveys, popularity/market share, and real-world use:
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ASPCA Pet Health Insurance (often best overall): Highly customizable accident-and-illness (and accident-only) plans with options for unlimited annual coverage in many cases, no upper age limit, solid coverage for exam fees, alternative/behavioral therapies, dental, prescription food, and more in base plans. Optional wellness add-ons. Sample mid-range premiums. Good multi-pet discounts in many areas; 24/7 telehealth. Covers horses in some states. Claims can take longer (up to 30–60 days in some reports). Frequently tops U.S. News and NerdWallet lists for comprehensive coverage. Part of Independence Pet Holdings (IPH).
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Pets Best: Strong budget/value pick with some of the lowest sample premiums in comparisons, customizable plans (including unlimited options), direct payment to vets (a major plus for reducing out-of-pocket costs), and add-ons for exam fees/physical therapy. Covers alternative therapies on higher tiers; 24/7 telehealth. Large user base (claims hundreds of thousands of pets insured). Highly rated by WSJ Buy Side, Forbes (especially for dogs/cats and direct pay), and U.S. News (best budget). Waiting periods typically short for accidents (e.g., 3 days) but longer for cruciate ligaments; bilateral condition exclusions apply. Also under IPH.
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Spot: Excellent for comprehensive base coverage at competitive prices, including behavioral/alternative therapies, exam fees, prescription food/supplements, dental emergencies, microchipping, and end-of-life costs in many plans. Unlimited annual options available; 10% multi-pet discount; good wellness plans; 24/7 telehealth. Strong for multi-pet households. High marks from WSJ, Wirecutter (best comprehensive at decent price), NerdWallet, and others. Processes many claims quickly. Part of IPH.
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Trupanion: Largest by U.S. market share (~29%). Simple single comprehensive plan with unlimited payouts, fixed 90% reimbursement after deductible (per-condition deductible model can help with chronic issues), and strong direct VetDirect Pay network (pays vets at checkout for covered care so you mainly cover deductible/coinsurance). Popular for major emergencies and hereditary/congenital conditions. Covers many pets (hundreds of thousands). Plans tend to be pricier; no routine/wellness in base; waiting periods apply (e.g., 5 days accidents, 30 days illness). Highly regarded for seamless payments.
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Nationwide: Second-largest market share (~21%); long-established “America’s favorite” with broad availability, including exotics in some cases and any licensed vet. Modular or major medical plans covering accidents/illnesses/hereditary conditions; optional wellness. Popular via employer benefits (often discounted group rates). Mixed satisfaction in some surveys; coverage can feel less comprehensive without add-ons compared to Spot/Pumpkin base plans. Good for those with workplace access.
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Lemonade: Best for budget-minded or tech-savvy users, with competitive/low rates, highly customizable digital/app experience, fast AI-assisted claims, and strong bundling discounts (home/renters/auto). Good coverage options and multi-pet/humane society discounts. Available in many (but not all) states; age limits may apply (e.g., under 14 in some cases); annual limits rather than unlimited in some reviews. Frequent budget or value winner (Forbes, others).
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Pumpkin: Standout for fast reimbursements (PumpkinNow can fund large claims quickly, sometimes while still at the vet) and no upper age limit (great for seniors). Comprehensive coverage similar to Spot (therapies, etc.), unlimited options, solid wellness plans (standalone available). Competitive pricing. Highly rated by Wirecutter (fast payments), WSJ, and NerdWallet. Part of IPH.
Other notables:
- Embrace (IPH): Strong unlimited options, diminishing deductibles in some cases, 24/7 vet help; good value.
- Healthy Paws (now under Chubb): Competitive pricing for unlimited lifetime-style coverage; simple plans.
- MetLife: Short/no accident waiting periods, multi-pet/family plans with shared deductibles, many discounts (military, etc.), exotic pet options in some states.
- Prudent Pet: Forbes’ top overall in one analysis for competitive prices, comprehensive benefits (therapies, dental, end-of-life, prescription food), high customer satisfaction scores, and 24/7 vet chat. Growing presence with strong Trustpilot feedback.
- Figo, Fetch, AKC, Hartville: Solid options for specific needs (e.g., Fetch for dental, AKC for certain preexisting after long waiting periods).
Market context: Trupanion and Nationwide lead in overall share. IPH (owner of ASPCA, Pets Best, Spot, Pumpkin, Embrace, Figo, AKC, and others) is a major player covering hundreds of thousands of pets across brands. Consumer Reports surveys (thousands of policyholders) show generally middling overall satisfaction across providers—no clear standout superstar, with most in the middle on claims ease, reimbursements, price, and service (one or more lower-rated). Peace of mind is a big driver even if pure cost savings aren’t always realized.
Key Tips for Choosing and Using Pet Insurance
- Get personalized quotes: Use comparison tools (e.g., Pawlicy Advisor) or company sites. Factors include pet species/breed/age/location, deductible ($50–$1,000+; higher lowers premium), reimbursement (70–90%), and annual limit ($2,500–unlimited).
- Prioritize accident + illness coverage. Accident-only is cheaper but limited. Wellness/preventive add-ons cover vaccines, checkups, etc., but calculate if they pay off (often break-even or not).
- Watch exclusions and details: Preexisting conditions are almost never covered (some “curable” ones may be after 180+ symptom-free days). Waiting periods are common (days to months, longer for orthopedics/cruciate). Bilateral conditions (e.g., one knee issue excludes the other) appear in some policies. Read the full policy.
- Claims and payments: Prefer direct-to-vet options (Trupanion, Pets Best, some ASPCA) or fast reimbursers (Pumpkin, Spot, Lemonade). Submit promptly with itemized invoices.
- Discounts: Multi-pet (5–10%+), military, bundling, shelter/adopted pets, employer groups.
- Enroll young/healthy: Premiums rise with age; fewer exclusions early. No medical exam usually required at signup, but records matter later.
- Is it worth it? Useful for unexpected high costs (surgery, cancer, emergencies can run thousands). Many users report peace of mind; pure ROI varies (some surveys show ~1/3 save more than they pay in premiums/deductibles long-term). Shop annually as rates can increase.
Bottom line recommendations for most people: Start by quoting ASPCA, Pets Best, and Spot (strong all-around/comprehensive + value) plus Trupanion (if direct pay matters) or Lemonade (if budget/app-focused). Cross-check with Pumpkin or Prudent Pet. Compare 3–5 options side-by-side for your specific pet, then verify current details, availability in your state, and recent customer reviews (Trustpilot, BBB, Reddit communities like r/petinsurancereviews) as policies and performance evolve. Consult your vet for breed-specific risks. Always review the sample policy before buying.
How this is measured
Figo’s AI Recommendation Score (29/100) reflects how widely and often the 8 AI models recommend it for pet insurance companies: share of voice and mention rate, plus how often AI cites its own site. Placement is determined solely by AI recommendation data; it reflects what AI recommends and is not an endorsement by CiteHawk. Read the full methodology →
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