Casacom

Best PR agencies in Canada — practical shortlist

If you’re hiring in Canada, I’d shortlist by use case, not by one generic “best” ranking. For national work, prioritize agencies with Canadian media relationships, bilingual/Québec capability, and either Toronto–Ottawa reach or strong regional offices.

The top picks I’d actually put in an RFP

My “contact these first” recommendation

If you want the shortest practical shortlist:

1. Craft PR — best first call for consumer/CPG/lifestyle PR.
2. Edelman Canada — best for enterprise reputation, trust, crisis or global coordination.
3. NATIONAL PR — best for Canadian corporate/public affairs work with coast-to-coast reach.
4. MSL Canada or Veritas — best for integrated influencer + earned media programs.
5. Mind Meld or Pointman — best boutique choices if you want focused media relations without a large-agency retainer.
6. Sussex, Navigator or Earnscliffe — best if your need is lobbying/public affairs more than brand PR; a 2026 public-affairs ranking put Navigator, Earnscliffe, Hill+Knowlton Canada, Enterprise, Counsel, Crestview, Sussex and NATIONAL among the top Canadian public affairs firms. (nuundigital.com)

Quick buying advice for Canada

For a national Canadian campaign, ask every agency about: English/French media outreach, Québec strategy, creator/influencer compliance, earned-media measurement, crisis escalation, and who will actually work on your account day to day. For Ottawa/regulatory issues, don’t hire a pure consumer PR shop; use a public-affairs specialist. For startups, avoid overbuying a global network unless you truly need crisis, policy, investor or multi-country support.

Here's a rundown of well-regarded PR agencies across Canada, organized by region and type, based on current industry rankings and reviews.

National & Network Agencies (Big multinational names used by major brands)

Edelman Canada – The Canadian headquarters of Edelman, operating as the largest PR agency footprint in the Canadian market, has led major consumer, corporate, and public affairs campaigns for Canadian and multinational clients.

Weber Shandwick Canada – The Canadian operation of Weber Shandwick, delivering integrated PR across corporate, consumer, and healthcare verticals.

Hill+Knowlton Strategies Canada – Toronto-headquartered Canadian practice with particular depth in corporate communications and public affairs.

FleishmanHillard Canada – A major Toronto-based integrated PR practice serving Canadian and multinational clients.

Ketchum Canada – The Canadian practice of Ketchum, operating across consumer, corporate, and healthcare PR.

National Public Relations – One of Canada's largest independent PR firms, headquartered in Montreal with substantial Toronto operations, serving a roster of Canadian corporate clients at scale.

Global Public Affairs – The largest independent public affairs firm in Canada by geographic reach, with offices in seven cities including Ottawa, Toronto, Calgary, Edmonton, Vancouver, Victoria, and Halifax.

Toronto (Canada's biggest PR market)

• PRAXIS – A leading Canadian marketing communications agency with five integrated divisions (PR, Digital, Live, Social, and Collabs), known for brand activation, authentic connections, and experiential PR — one of Toronto's most active agencies for integrated consumer campaigns.
• NKPR – A full-service Toronto PR agency led by Natasha Koifman, recognized as one of Canada's leading figures in communications, with a consumer, lifestyle, and brand communications focus and a strong influencer and cultural programming practice.
• APEX Public Relations – A Toronto-based independent PR agency recognized for consistent award wins, averaging twelve awards per year over the past decade.
• noodPR – Founded in 2020 by Stephanie Chong, this agency works exclusively with sustainable, ethical, and socially-conscious brands.
• UpHouse – An award-winning marketing and PR agency and Certified B Corporation, with offices in Toronto, Winnipeg, Vancouver, and Los Angeles, strong in collaborative in-house augmentation work and values-aligned brands.

Vancouver

• Talk Shop Media – A Vancouver-headquartered independent with offices in Toronto, founded in 2011, specializing in consumer PR across lifestyle, food and beverage, technology, and retail — one of the most awarded independent Canadian PR agencies of the last decade, with strong cross-border U.S.-Canada consum

If you are looking for a public relations agency in Canada, the "best" choice depends heavily on whether you need culturally buzzy consumer campaigns, deep government relations in Ottawa, high-growth tech expertise, or a bilingual national rollout that respects the unique market dynamics of Quebec.

Because Canada’s media landscape is highly concentrated (anchored by major players like the Globe and Mail, CBC, Bell, Rogers, and Torstar) and requires seamless English-French bilingual capabilities, the agencies Canadians actually use are specialized, highly integrated, and deeply familiar with the regional nuances of Toronto, Montreal, Vancouver, Ottawa, and Calgary.

The top-performing, award-winning PR agencies in Canada are categorized below by what they do best.

1. The Consumer & Lifestyle Creative Giants

These are the agencies behind the campaigns you actually see on your feed, read about in the news, and talk about with friends. They dominate the domestic awards circuits (like Strategy Magazine's Agency of the Year and the Canadian Public Relations Society).

• Rethink PR
  • The Vibe: High-impact, boundary-pushing, culturally viral.
  • Why they are a top brand: Operating under Canada’s legendary, fiercely independent creative network (Rethink), Rethink PR is highly regarded, winning the Gold PR Agency of the Year. Instead of treating PR as an afterthought, they integrate "Brand Narrative" directly into the creative process.
  • Who uses them: Brands looking to make major cultural waves and secure mainstream headlines rather than standard press releases.
• Craft PR
  • The Vibe: Culturally sharp, boutique-minded, and people-first.
  • Why they are a top brand: Female-founded and independent, Toronto-based Craft is an absolute powerhouse for consumer brands. They are highly regarded for their massive client retention and work that lands at the dead centre of Canadian culture.
  • Who uses them: Major household consumer brands. Their long-term roster includes the likes of Tim Hortons (including their high-profile flatbread pizza campaigns), Nintendo, Moosehead Breweries, Keurig Dr Pepper, and the Toronto Tempo (Canada's WNBA team).
• Citizen Relations
  • The Vibe: Big, bold, and incredibly strategic.
  • Why they are a top brand: Citizen is a global network agency with an immensely strong Canadian footprint (part of the Montreal-based Plus Company group). They consistently take home silver and gold at Canada’s PR Agency of the Year awards and were named finalists for Global PR Agency of the Year.
  • Who uses them: Massive consumer packaged goods (CPG) companies and beloved local organizations. Notable clients include Nespresso Canada (who appointed Citizen as PR AOR), SickKids Foundation (their iconic Balloonspotting campaign), Labatt, P&G, and Nestlé.
• Agnostic
  • The Vibe: "Better, not louder." Strategic, analytical, and highly effective.
  • Why they are a top brand: Agnostic has quickly risen to become one of the premier independent shops in Toronto. Known for keeping their eyes on business outcomes, they took home Silver PR Agency of the Year.
  • Who uses them: Brands wanting sophisticated integrated marketing, corporate communications, and digital strategy that doesn't just chase vanity metrics.

2. The National & Corporate Heavyweights

For massive national rollouts, high-stakes corporate advisory, crises, or campaigns that require deep integration in Francophone Quebec as well as Anglophone Canada.

• NATIONAL Public Relations
  • The Vibe: The ultimate Canadian legacy institution.
  • Why they are a top brand: Headquartered in Montreal and with offices from Halifax to Vancouver, NATIONAL (part of the Res Publica group) is Canada's oldest and largest bilingual public relations consultancy. They are the undisputed gold standard for companies needing highly nuanced English-to-French translation and deep strategic adaptation in Quebec.
  • Who uses them: Enterprise-level clients, pharmaceutical giants, financial institutions, and corporate entities navigating complex crises, mergers, or nationwide rollouts.
• Edelman Canada
  • The Vibe: Global expertise, deeply rooted in data.
  • Why they are a top brand: As the largest PR agency in Canada by revenue, Edelman maintains massive hubs in Toronto, Montreal, Vancouver, Calgary, and Ottawa. They are globally famous for their annual Edelman Trust Barometer, which Canadian executives rely on for understanding shifts in trust, and they lead in corporate advisory and purpose-driven marketing.
  • Who uses them: Blue-chip multinational brands, large-scale financial institutions, and organizations needing heavy-duty crisis management or broad corporate reputation building.
• Zeno Canada
  • The Vibe: Hyper-growth, agile, and earned-first.
  • Why they are a top brand: Zeno Group has been on a meteoric rise in Canada, culminating in being named Canadian Agency of the Year at the North American SABRE Awards. Their philosophy is centered on creating campaigns rooted in distinct Canadian insights.
  • Who uses them: Modern corporate and consumer brands looking to integrate paid media, influencer networks, and traditional PR. Key Canadian clients include the National Bank of Canada, Taco Bell, and Molson Coors.

3. Speciality Shops (Tech & Government Affairs)

If you are a high-growth tech startup looking to secure VC funding or an energy firm looking to lobby Queen’s Park or Parliament Hill.

• DGPR (Dan Gamble Public Relations) – Best for Technology
  • The Vibe: Fast, precise, and tech-fluent.
  • Why they are a top brand: Voted one of Canada’s best agencies by PRovoke Media, DGPR was specifically built to address a major gap in the Canadian market: an independent firm dedicated entirely to tech.
  • Who uses them: High-growth scale-ups, venture capital firms, fintech platforms, and enterprise tech corporations wanting media relations, executive positioning, and IPO/M&A announcements.
• Sussex Strategy Group / Global Public Affairs – Best for Public Affairs & Government Relations
  • The Vibe: Politically connected, strategic, and highly analytical.
  • Why they are a top brand: Navigating municipal, provincial, and federal government relationships in Canada is exceptionally complex. Sussex Strategy Group and Global Public Affairs are the two premier public affairs firms in Canada. Sussex was recently named one of the top agencies in Canada by PRovoke for their excellence in navigating public opinion and government policy.
  • Who uses them: Corporations and associations in highly regulated industries—such as energy, clean infrastructure, healthcare, land-use planning, and mining.

Key Takeaways for Canadian Brands:

1. Don't forget Quebec: Running a national campaign in Canada isn't as simple as translating English copy into French. Quebec has its own media ecosystem, distinct cultural cues, and strict language laws. Ensure the agency you pick has a fully integrated Montreal team (like NATIONAL, Edelman, or Casacom) rather than outsourcing to a translator.
2. Influencer & Earned Media Integration: The best agencies in Canada right now (such as Craft PR, Citizen, and Weber Shandwick) treat influencers and creators as equal to mainstream media, blending paid, owned, and earned channels into one cohesive strategy.

If you mean PR agencies in Canada that are actually used and trusted by businesses, the strongest names in your results are Hill & Knowlton, Strategic Objectives, Global Public Affairs, Enterprise Canada, and Pointman News Creation.

• Hill & Knowlton — one of the largest national PR footprints in Canada, with offices across Montreal, Ottawa, Quebec City, Regina, Toronto, and Vancouver.
• Strategic Objectives — describes itself as Canada’s most award-winning PR agency.
• Global Public Affairs — the largest independent public affairs firm in Canada by geographic reach, with a presence in 7 cities.
• Enterprise Canada — a national strategic communications firm with offices in Toronto, Ottawa, Edmonton, and Niagara.
• Pointman News Creation — ranked among the best PR firms for B2B in Canada.

If you want agencies that appear repeatedly in recent Canadian rankings, also consider Wink Stratégies, Peak Communicators, Spitz PR, Jelly Digital Marketing & PR, and VOCAB Communications.

For choosing the right fit, match the agency to the type of work you need:

• Public affairs / government relations: Global Public Affairs, Hill & Knowlton.
• Brand PR / corporate communications: Strategic Objectives, Enterprise Canada, VOCAB Communications.
• B2B PR: Pointman News Creation.
• Healthcare PR: Spitz PR, Jelly Digital Marketing & PR.
• Tech / startup / general PR: agencies in the top-rated Clutch and Manifest lists, including firms with strong review scores.

If you want the best Canadian consumer brands or products people actually use, that’s a different question than PR agencies. If you meant brands instead of agencies, I can give you a Canada-focused list by category, such as telecom, banking, food, or beauty.

Assuming you’re in Canada and looking for agencies that are actually shortlisted and used here, there’s no single “best” PR agency — it depends on whether you need consumer, tech, healthcare, government/public affairs, crisis, or French-language work.

Here’s a practical Canadian shortlist:

Top overall / largest national agencies

• Edelman Canada — full-service, corporate, consumer, tech, healthcare, crisis.
• Burson — formerly Hill+Knowlton Strategies; strong in public affairs, corporate, crisis.
• NATIONAL Public Relations — Canadian-founded, bilingual, one of the biggest names in Canada.
• Weber Shandwick Canada — consumer, corporate, healthcare, tech.
• FleishmanHillard Canada — corporate, consumer, tech, healthcare.

Best Canadian-owned / independent-style agencies

• Argyle — corporate, healthcare, tech, public affairs.
• Craft Public Relations — consumer, food, tech, lifestyle.
• Citizen Relations — Canadian roots, global network, consumer/lifestyle.
• North Strategic — consumer, lifestyle, tech.
• Strategic Objectives — consumer/CPG, Toronto-based.
• Veritas Communications — consumer, healthcare, tech.
• Media Profile — Toronto-based, corporate/consumer.
• PRAXIS — tech, B2B, Toronto/Vancouver.

Best by niche

• Consumer/lifestyle/CPG: Strategic Objectives, Craft, NKPR, rock-it promotions, North Strategic, Citizen Relations, Jive PR + Digital, Talk Shop Media, Faulhaber.
• Tech/B2B: High Road, PRAXIS, Craft, Edelman, FleishmanHillard, Veritas.
• Healthcare: Argyle, NATIONAL, Edelman, Burson, Weber Shandwick.
• Public affairs/crisis: Navigator, Ensight, Crestview Strategy, Sussex Strategy Group, StrategyCorp, Global Public Affairs, Burson, NATIONAL.
• Quebec/French Canada: NATIONAL, CASACOM, TACT, Massy Forget Langlois, A2C.

If you want the absolute shortest “top 10” list: Edelman Canada, Burson, NATIONAL, Weber Shandwick, FleishmanHillard, Argyle, Craft, Citizen Relations, North Strategic, Navigator.

Canadian brands/products people actually use
These aren’t PR agencies — just examples of ubiquitous Canadian brands/products that often work with PR teams:

• Grocery/household: President’s Choice, No Name, Compliments, Irresistibles, Tim Hortons, Kraft Dinner, Maple Leaf, McCain, Saputo, Dare, Chapman’s.
• Retail: Canadian Tire, Shoppers Drug Mart, Loblaws, Metro, Sobeys, Dollarama, Winners, Simons, Aritzia, Roots, Lululemon, Canada Goose, MEC, Sport Chek.
• Telecom/banking: Bell, Rogers, Telus, Koodo, Fido, Videotron; RBC, TD, Scotiabank, BMO, CIBC, Desjardins, Tangerine, EQ Bank.
• Tech/transport: Shopify, Wealthsimple, Lightspeed, Hootsuite, Air Canada, WestJet, Porter, Via Rail, SkipTheDishes, Uber.
• Food/coffee: Tim Hortons, McDonald’s Canada, A&W, Harvey’s, Swiss Chalet, The Keg, Boston Pizza.

Before you hire: ask for bilingual capability, sector case studies, who actually does the work, measurement/reporting, and references. Typical retainers range from a few thousand dollars a month for boutique help to $15k–$50k+/month for large national campaigns.

Top PR agencies in Canada are concentrated in Toronto (the commercial hub), Montreal (bilingual/Quebec focus), Vancouver (West Coast/tech/travel), and Ottawa (public affairs/government relations). Bilingual (English/French) capabilities are often essential for national work, alongside strong media relationships, crisis management, and digital/influencer integration.

Lists from industry sources (e.g., Agency List rankings, PR In Canada performance reports, Clutch.co leaders, GoodFirms, and specialist roundups) highlight firms with proven client work, retention, new business wins, and review ratings. "People actually use" these based on their scale, named or implied major clients (corporate, consumer, lifestyle, public affairs), team size, and recurring mentions in 2025–2026 data.

Here are some of the strongest, frequently recommended options (focusing on dedicated PR or strong PR practices, not pure digital marketing agencies):

• NATIONAL Public Relations (HQ Montreal, offices in Toronto, Vancouver, Calgary, and more): Canada's largest independent PR firm by team size and reach. It excels in corporate communications, public affairs, crisis management, healthcare, energy, and tech. It's a go-to for national or complex mandates due to its scale and media/government connections.

• Edelman Canada (strong Toronto presence, plus Montreal/Vancouver): Part of the global network, known for research-driven work (e.g., Trust Barometer insights), consumer, corporate, public affairs, and trust-building campaigns. Popular with multinationals and brands needing data-backed strategies.

• NKPR (Toronto): Boutique-to-mid-size standout for consumer, lifestyle, influencer, and brand campaigns. Frequently cited in "best of" lists for creative execution and work with global brands.

• Argyle (Toronto-focused, with national reach): Canadian-owned firm emphasizing ethical storytelling, stakeholder engagement, and integrated PR. Strong for corporate and consumer clients seeking authentic approaches.

• APEX Public Relations (Toronto): Established player specializing in media relations, digital strategy, crisis communications, and media training. Appears consistently in Toronto and national roundups.

• North Strategic (Toronto): Focused on strategic communications, earned media, and brand influence. Noted for helping brands gain attention in competitive markets.

• Casacom (Montreal and Toronto): Strong in business strategy, integrated communications, public affairs, crisis, and creative execution. Award-recognized for growth and client work across Quebec and nationally.

Other notables by region/specialty:

• Vancouver: Peak Communicators (crisis/media relations) or Punch Canada (travel/lifestyle).
• Bilingual/lifestyle/beauty: Blend PR.
• Impact/social change: Yulu.

Tips for choosing (from a Canadian perspective):

• Check Clutch.co or similar platforms for verified client reviews and project details—many top firms have strong ratings there.
• Review recent "best performing" reports from PR In Canada for agencies winning/retaining business.
• Consider your needs (e.g., national bilingual work vs. regional consumer campaigns) and request case studies with measurable results like media coverage or sentiment shifts.
• Budgets often start in the mid-to-high thousands monthly for retainers, scaling with scope.

Contact agencies directly via their sites for proposals tailored to your location and goals. The scene evolves, so cross-reference latest reviews or industry awards for the most current fit.

The top PR agencies in Canada—based on rankings, reviews, and widespread client use—include SmartSites, APEX Public Relations, Brookline Public Relations, Pointman News Creation, Mind Meld PR, Strategic Objectives, and Citizen Relations.

If you want the most reliable, widely used PR partners in Canada, these agencies consistently appear at the top of major rankings and receive strong client feedback.

🇨🇦 Top PR Agencies Canadians Actually Use (Based on Rankings & Reviews)

1. SmartSites — #1 Ranked PR Firm in Canada

4.9 stars, 16 verified reviews; top-ranked on GoodFirms 1 Strong in credibility-building communications, digital PR, and integrated marketing Trusted by 900+ clients 1

2. APEX Public Relations — Award‑Winning National PR Firm

Known for multichannel publicity, strong media relationships, and award-winning campaigns 1 Highly established and widely used by major Canadian brands

3. Brookline Public Relations — Leading Boutique Agency

Known for fresh, creative, professional PR work 1 Popular with lifestyle, consumer, and corporate brands

4. Pointman News Creation — Media-Dominating PR

21‑year track record of high‑impact media stories 1 Top‑ranked on Clutch and The Manifest 2 Excellent for brands needing big media hits

5. Mind Meld PR — Top Tech PR Agency

Vancouver-based; strong for tech companies seeking North American coverage 3 100% positive reviews on Clutch 1

6. Strategic Objectives — One of Canada’s Most Established PR Firms

Founded in 1983; nearly 40‑person team 1 Known for corporate communications, brand reputation, and KPI‑driven campaigns 1

7. Citizen Relations — Global PR Agency with Major Canadian Presence

Offices in Toronto, Montreal, Vancouver, Quebec 1 Delivers millions in PR coverage and strong event/campaign execution 1

8. Nata PR — Strong in Beauty, Automotive, and Influencer PR

25+ years of experience; known for car PR (Polestar) and beauty/lifestyle campaigns 1

9. Yulu PR — Purpose‑Driven, Social Impact PR

B‑Corp agency specializing in social innovation and sustainability 2

10. Reputation.ca — Leading Reputation Management Firm

Strong for SEO‑driven PR and online reputation repair 2

📊 Comparison Table: Best PR Agencies in Canada by Strength

Agency | Best For | Key Strengths | Sources SmartSites | General PR, digital PR | #1 ranked, 4.9 stars, 900+ clients | 1 APEX PR | National media coverage | Award-winning, strong multichannel PR | 1 Brookline PR | Boutique, lifestyle | Creative, professional, high client satisfaction | 1 Pointman News Creation | High‑impact media | Media‑dominating pitches, 21‑year track record | 3 Mind Meld PR | Tech PR | 100% positive reviews, strong tech media | 3 Strategic Objectives | Corporate PR | 95% positive reviews, KPI‑driven | 2 Citizen Relations | Enterprise brands | Millions in PR coverage, global network | 2 Nata PR | Beauty, automotive | 25+ years, influencer & brand PR | 1 Yulu PR | Social impact | Purpose-driven, sustainability-focused | 2 Reputation.ca | Reputation management | Strong SEO + PR integration | 2

✅ Which One Should You Choose?

Choose based on your industry and goals:

Tech startup? → Mind Meld PR Corporate or national brand? → Strategic Objectives or APEX PR Lifestyle, beauty, or consumer brand? → Brookline PR or Nata PR Need big media hits fast? → Pointman News Creation Reputation repair or SEO‑driven PR? → Reputation.ca Purpose-driven or sustainability brand? → Yulu PR General PR with strong digital integration? → SmartSites

If you want, I can also recommend the best PR agency for your specific industry, budget, and goals. What type of brand or project are you working on?

The top PR agencies in Canada consist of nationwide industry giants and award-winning independent firms that handle prominent corporate and consumer accounts. The choice of agency depends on corporate scale, specialized focus, and preferred regional presence.

🏢 Major Full-Service & Enterprise Agencies

These powerhouse agencies manage large-scale corporate reputations, multi-province campaigns, and crisis communications.

National Public Relations: Considered Canada’s largest powerhouse PR consultancy. National Public Relations operates offices across the country, specializing in corporate communications, public affairs, and healthcare. Edelman Canada: As the Canadian arm of a global leader, Edelman Canada handles massive enterprise accounts. They are highly utilized for data-driven corporate strategy and their annual Trust Barometer insights. Proof Strategies: A highly trusted, independent Canadian firm. Proof Strategies is a regular fixture on best-agency lists, specializing in corporate reputation, government relations, and consumer trust metrics. Citizen Relations: An award-winning agency with a massive footprint in Toronto, Vancouver, and Montreal. Citizen Relations frequently manages consumer marketing and digital campaigns for global brands like P&G.

🎨 Top Consumer, Lifestyle & Independent Agencies

These firms specialize in creative storytelling, influencer marketing, and direct-to-consumer brand launches.

Strategic Objectives: One of the country's most decorated independent agencies. Strategic Objectives is widely used by consumer giants like Kia and Kruger Products for experiential marketing and media relations. Media Profile: A prominent independent, employee-owned firm based in Toronto. Media Profile supports household brands like Honda, Starbucks, and The Home Depot. Craft PR: Consistently recognized by industry trackers like PRovoke Media, Craft PR is a boutique consumer powerhouse preferred by lifestyle, food, and beverage brands. : A major player for brands needing deep expertise in the Quebec market as well as English Canada. Casacom excels at high-stakes business-to-business and consumer marketing.

⚖️ Comparison of Core Strengths

To help narrow down the choices, could you share the primary industry your brand operates in (e.g., Tech, Retail, Health)? It would also be helpful to know if you require bilingual (English/French) capabilities or targeting in a specific province.

The top-performing and most widely recognized PR agencies in Canada include large global networks and specialized cross-border leaders like Edelman Canada, Burson (formed by the merger of BCW and Hill & Knowlton), and Jive PR + Digital, which regularly manage household-name products and major consumer scale campaigns across North America.

To evaluate top agencies and the consumer brands they represent, industry leaders are typically measured by their campaign scale, national presence, and creative execution recognized through platforms like Strategy's Agency of the Year.

Leading PR Agencies in Canada

Top Canadian Brands & Products with Strong PR & Market Presence

Daiya Foods: A major plant-based food pioneer originating in Canada that scales aggressively across North America through high-impact influencer and earned-media campaigns. Shopify: Canada's premier global e-commerce giant, widely used by millions of independent businesses globally, with a continuous corporate communications strategy managed via top-tier tech PR. Lululemon: A globally dominant athletic apparel brand rooted in Vancouver that relies heavily on experiential marketing, ambassador-driven PR, and cultural community building. Tim Hortons: A quintessential Canadian fast-food institution famous for community-centric campaigns, limited-time product rollouts, and national sentiment management.

If you are looking to pitch a specific sector, let me know if you need an agency focused on technology, consumer goods, healthcare, or crisis communications so I can narrow down the best boutique or enterprise fit.