Dove

Clauderanked #1⌄

Here is a comprehensive guide to the **best PR agencies in 2025**, covering global giants, mid-size specialists, and digital-first firms that brands actually use: --- ## 🏆 Top PR Agencies in 2025 ### 1. 🥇 **Edelman** Edelman is the largest independent PR agency in the world by fee income, generating over $1.1 billion annually. It is one of the most influential PR firms globally, known for its corporate communication expertise, brand trust insights, crisis management, and public affairs campaigns — serving Fortune 500 companies and government entities worldwide. Edelman Digital has led major campaigns for brands like Unilever, Microsoft, and HP, and for Dove's "Real Beauty" campaign, their digital team amplified user-generated content and influencer-led storytelling for viral social traction. --- ### 2. 🏅 **Burson** (formerly BCW + Hill & Knowlton) WPP merged Burson Cohn & Wolfe and Hill+Knowlton Strategies into a single entity in July 2024, now operating as **Burson** — one of the largest PR firms in the world by headcount and global footprint. The combined firm has significant depth in healthcare, energy, finance, and regulated industries. Burson specializes in integrated communications, aligning messaging across PR, advertising, internal operations, and policy engagement — especially critical in complex, regulated markets. --- ### 3. 🏅 **Weber Shandwick** Weber Shandwick has written the playbook for how institutions communicate under pressure. With deep roots in crisis comms, public affairs, and social-first storytelling

DeepSeekranked #1⌄

It sounds like you're asking for a list of top PR agencies, but with a twist—**products that people actually use** often aren’t the agencies themselves, but the brands or campaigns they have helped launch. PR agencies work behind the scenes, so the "product" you see is usually a brand's reputation or a viral campaign. Still, I can give you a two-part answer: ### Part 1: Top PR Agencies (by reputation, client list, and global reach) These are widely considered the best in the industry, handling major brands you know. 1. **Edelman** — The world’s largest independent PR firm. Known for its annual *Trust Barometer* and for handling major corporate crises (e.g., Starbucks, Microsoft, Dove). 2. **Weber Shandwick** — A giant in consumer tech and corporate reputation. Famous for launching the "Intel Inside" campaign. 3. **Brunswick Group** — The go-to for high-stakes financial PR, M&A, and crisis management. Clients include Fortune 500 CEOs and governments. 4. **Ogilvy PR** — Part of the Ogilvy network. Known for PR that blends advertising, storytelling, and data. 5. **BCW (Burson Cohn & Wolfe)** — A merger of two legendary firms. Strong in healthcare, tech, and public affairs. 6. **FleishmanHillard** — A top player for B2B and tech (Apple, Amazon, Google have used them). 7. **Ketchum** — Known for consumer brands, food, and CSR (Corporate Social Responsibility) campaigns (e.g., KFC’s turnaround in Japan). 8. **Finn Partners** — Independent and mid-sized, with a strong reputation in travel, health, and purpose-driven PR. 9. **M&C Saatchi** — More of a UK/EU powerhouse, known for creative campaigns that actually make news. 10. **The Hoffman Agency** — A niche player for tech B2B, especially in Silicon Valley and Asia. **Note on "products people use":** These agencies rarely promote themselves as products. They are service providers. The "product" you actually *use* is the result of their work—e.g., Apple's reputation, Nike's "Dream Crazy" campaign, or Airbnb's trust-building efforts.