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FOOD, APPAREL & LIFESTYLE

Best skincare brands, according to AI

We asked the six leading AI assistants what they recommend in skincare brands, then ranked the brands by how often AI puts them first.

6 AI assistants15 brands rankedUpdated June 2026
#1

La Roche-Posay

laroche-posay.com

Recommended by 6 of 6 assistants
ChatGPTClaudePerplexityDeepSeekGrok
  1. 2

    CeraVe

    5/6 AIs
    ChatGPTClaudeDeepSeekGrok
  2. 3

    SkinCeuticals

    4/6 AIs
    ClaudeDeepSeekGrok
  3. 4

    Neutrogena

    5/6 AIs
    ChatGPTClaudeDeepSeekGrok
  4. 5

    The Ordinary

    5/6 AIs
    ChatGPTClaudeDeepSeekGrok
  5. 6

    Cetaphil

    6/6 AIs
    ChatGPTClaudePerplexityDeepSeekGrok
  6. 7

    Eucerin

    1/6 AIs
    Perplexity
  7. 8

    Paula's Choice

    4/6 AIs
    ChatGPTGrokDeepSeek
  8. 9

    Vaseline

    1/6 AIs
    Claude
  9. 10

    Drunk Elephant

    4/6 AIs
    ChatGPTClaudeDeepSeekGrok
  10. 11

    EltaMD

    2/6 AIs
    Claude
  11. 12

    Olay

    4/6 AIs
    ChatGPTClaudeDeepSeek
  12. 13

    Sofie Pavitt

    1/6 AIs
    Perplexity
  13. 14

    Augustinus Bader

    2/6 AIs
    ClaudePerplexity
  14. 15

    Clinique

    3/6 AIs
    ChatGPTClaudeDeepSeek

How this ranking is built

Each of the 6 assistants — ChatGPT, Claude, Gemini, Perplexity, DeepSeek and Grok — was asked “What are the best skincare brands? Recommend the top brands or products that people actually use, as a ranked list from best to worst. For each, give just the name.” multiple times. Brands are scored by a position-weighted measure across every answer (being named first, often, and by more assistants all rank a brand higher), then refreshed monthly. This reflects what AI recommends — it is not an endorsement by CiteHawk.

Questions about skincare brands & AI

Why does AI recommend these skincare brands?

AI assistants surface brands they encounter most often as authoritative answers — through reviews, comparisons, directories and citations across the web. Brands with strong, consistent presence in those sources get recommended first.

How often is this updated?

The AI Index is refreshed monthly across all 6 assistants, so the ranking tracks how AI’s recommendations shift over time.

How do I get my brand on this list?

Run a free check to see exactly where AI ranks you in skincare brands, then improve your AI visibility with CiteHawk — the same way the brands above earned their spots.

Is your brand on this list?

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