The Watch · November 2026 · week 1 of 4
62 categories crowned a new #1 in November 2026.
From the November 2026 edition of the Index: 255 categories measured, 62 with a new leader.
Accenture takes #1 in AI consulting firms
Climbed from #2, past McKinsey & Company.
Runway takes #1 in AI video generators
Climbed from #2, past Google Veo.
Okta takes #1 in authentication platforms
Climbed from #2, past Microsoft Entra ID.
Supabase takes #1 in backend as a service platforms
Climbed from #2, past Firebase.
Montway Auto Transport takes #1 in car shipping companies
Climbed from #2, past AmeriFreight.
Purina Pro Plan Complete Essentials Chicken & Rice Formula Adult Dry Cat Food takes #1 in cat food
Climbed from #2, past Royal Canin Feline Health Nutrition Indoor Adult Dry Cat Food.
YETI Tundra 45 takes #1 in coolers
Climbed from #2, past Yeti Roadie 48.
Alliant Credit Union takes #1 in credit unions
Climbed from #2, past Navy Federal Credit Union.
Purina Pro Plan Adult Sensitive Skin & Stomach Salmon & Rice Formula Dry Dog Food takes #1 in dog food
Climbed from #2, past Royal Canin Size Health Nutrition Small Adult Dry Dog Food.
Steelcase Gesture takes #1 in ergonomic office chairs
Climbed from #2, past Steelcase Leap V2.
Profitec GO takes #1 in espresso machines
Climbed from #2, past Breville Bambino Plus.
Adobe Creative Cloud takes #1 in graphic design software
Climbed from #2, past Affinity Designer.
Every item above is computed from the frozen November 2026 edition and links to its receipts. Measured monthly, read weekly; nothing here is written by hand or for sale. Read the full November 2026 Index Report →