Feature guides / Watch
Move from a finding to a content draft
Content gives your team a place to work on content for your visibility goals.
About 1 minute
AI-generated narration. Captions and a written transcript are available.
Transcript
Content gives your team a place to work on content for your visibility goals. Start with a real question or finding, so the draft has a clear purpose.
Use the content list to find an existing piece or see the available creation options. Choose the right brand and context before starting. Availability can depend on your plan and permissions.
Treat generated content as a draft. Check brand facts, claims, sources, and the reader’s intent. Your team remains responsible for the final wording and where it is published.
Keep the question that prompted the work in view. Once content is published, use later evidence to investigate whether visibility changes. A draft alone does not change the answers AI models produce.
