Choose an evidence-led next step

Transcript

Recommendations helps turn visibility findings into possible next actions. Read the reason behind a recommendation before choosing it. A suggested action is not a promise of a ranking improvement.

Look at the evidence and the affected source or question. Decide whether the recommendation fits your brand and your priorities. Keep the measurement date in mind.

Select a useful action that your team can carry out. Be specific about the page, content, or source involved. Avoid changing several things at once without a way to assess the result.

After acting, return to the evidence and a later collection. Look for a measured change without assuming that your edit caused it. A clear record helps your team learn what to investigate next.