How AI Actually Chooses What to Recommend

How an assistant turns the open web into a shortlist, written down end to end. Sources, citations, consensus, and where brands fall out of the funnel.

5 pagesPDFJuly 2026

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What's inside

The two memories: what the model knows versus what it looks up
Chunk-level retrieval and why page structure decides what gets quoted
The answer-versus-citation split, and which one moves buying decisions
Where brands fall out of the funnel, stage by stage

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