AI Engines Don't Cite the Same Internet: What 12,700 Citations Reveal
New data from the CiteHawk AI Index: the engines barely cite the same sources, most AI citations live outside Google's first page, and the fan-out queries engines run are far less predictable than the industry assumes.
8 min read
AI SEO Agents: What They Actually Do (and When to Use One)
Every SEO tool now ships an 'agent'. Most are a chatbot with a new name. The useful ones share three traits: real data access, receipts for every claim, and a confirmation step before they touch anything.
8 min read
Does ChatGPT Give the Same Answer to Everyone? (And Why It Matters for Your Brand)
If you assumed ChatGPT delivers identical answers to everyone, you're wrong. The variation between responses has real consequences for how your brand shows up in AI search.
4 min read
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