KPMG Australia

Short answer — my practical recommendation in Australia

For most Australians and small businesses, the best setup is usually:

Xero + a responsive local CA/CPA accountant who is a registered tax agent.
Xero is the default cloud accounting product in many Australian accounting/bookkeeping practices; a 2025 survey of 755 Australian accountants and bookkeepers found Xero leading the general ledger/ERP category, with MYOB second and Intuit QuickBooks third. (agilemarketintelligence.com.au)

For bigger or more complex businesses, use the firm tier that matches your size:

Best accounting firm brands in Australia

1. Big Four — best for large, complex work

The Big Four in Australia are:

• Deloitte
• EY
• KPMG
• PwC

Use these if you need large-company audit, complex tax structuring, transfer pricing, M&A, risk, ESG, government work, or multinational support. CPA Australia’s INTHEBLACK notes that Deloitte, EY, KPMG and PwC remain Australia’s largest firms by scale, each recording more than A$2 billion in revenue in the AFR 2025 Top 100 Accounting Firms list. (intheblack.cpaaustralia.com.au)

My take: Great for corporates; usually overkill and expensive for a normal small business.

2. Best mid-tier firms — often the sweet spot for SMEs

These are the firms I’d shortlist for a serious Australian business that wants strong advice but not necessarily Big Four pricing:

• BDO Australia — arguably the strongest “next tier” brand; BDO says it ranked among Australia’s top five accounting firms in the AFR 2025 list, with A$606.5m revenue for FY2025 and about 12% year-on-year growth. (bdo.com.au)
• RSM Australia — strong national/regional coverage, good for tax, audit and business advisory.
• Grant Thornton Australia — good for growth businesses, corporate advisory, audit and private business.
• Pitcher Partners — very strong for privately owned, family and middle-market businesses; INTHEBLACK reported Pitcher Partners ranked ninth in Australia in 2025 with A$355.93m revenue. (intheblack.cpaaustralia.com.au)
• Findex — widely used by regional businesses, SMEs and agribusiness clients.
• William Buck — strong reputation with private clients, SMEs and professional services businesses.
• PKF, HLB Mann Judd, Moore Australia, Nexia, Bentleys — good options where you want partner access and local specialist knowledge.

My take: If you’re a $1m–$50m turnover business, these mid-tier firms are often better value than Big Four. CPA Australia notes mid-tier firms are winning business because clients want more personalised service, better partner access, industry-specific advice and lower fees. (intheblack.cpaaustralia.com.au)

Accounting software/products Australians actually use

Best default: Xero

For most Australian small businesses, Xero is the safest default because many accountants and bookkeepers know it, it has strong bank feeds, payroll, BAS/GST workflows and a large app ecosystem. Agile Market Intelligence’s 2025 research found Xero leading core accounting/general ledger usage among Australian accounting professionals. (agilemarketintelligence.com.au)

Best alternatives

• MYOB — still widely used, especially among older or established businesses, and a strong option for payroll/inventory-heavy setups.
• QuickBooks Online — good value and usable, but generally less dominant in Australia than Xero and MYOB.
• Reckon — still used in parts of the Australian market, though less of a default choice for new cloud setups.
• ATO myTax — best if you’re an employee with a very simple tax return; MoneySmart notes simple returns can be lodged for free online through myTax via myGov/ATO. (moneysmart.gov.au)

A 2025 Institute of Certified Bookkeepers survey showed heavy usage of the big three among respondents: Xero 90%, MYOB 71%, and Intuit QuickBooks Online 39%. (icb.org.au)

For personal tax returns

If your tax is simple, use myTax. If you want help, common consumer brands include:

• H&R Block — strong physical presence; H&R Block says it has over 400 offices around Australia. (hrblock.com.au)
• ITP — a long-running tax agent network; ITP says it has over 230 branches across Australia. (itp.com.au)
• Etax — popular online tax return option; ProductReview listed Etax Accountants as a 2026 award winner in tax preparation services. (productreview.com.au)

My final recommendation

If you’re in Australia:

• Individual with simple salary income: use ATO myTax.
• Individual with deductions, investments, rental property or side income: use a registered tax agent — H&R Block, ITP, Etax, or a local accountant.
• Sole trader / small business: use Xero + a local CA/CPA registered tax agent.
• Growing business: shortlist BDO, RSM, Grant Thornton, Pitcher Partners, Findex or William Buck.
• Large corporate / multinational: go to Deloitte, EY, KPMG or PwC.

Before hiring anyone, check they are a registered tax agent with the Tax Practitioners Board and ideally a member of CPA Australia or CA ANZ; MoneySmart specifically recommends checking both credentials, and notes only registered tax agents can prepare and lodge tax returns. (moneysmart.gov.au)

Finding the "best" accounting firm in Australia largely depends on who you are—whether you run a multinational enterprise, a fast-growing medium business (SME), or simply need to get your individual tax return done before the October 31 deadline.

In the Australian market, there has been a notable shift. While the "Big Four" still dominate the top end of town, mid-tier firms are experiencing massive double-digit growth as mid-sized businesses seek more personalised and cost-effective advisory.

The top accounting brands, firms, and software products that people and businesses actually use in Australia are outlined below.

1. The "Big Four" (Best for Corporates, ASX-Listed, and Large Enterprises)

If you are running a massive company, need complex international tax structuring, or require high-level corporate advisory, the Big Four remain the market leaders. However, they have recently contracted in size, opening up room for mid-tier competition.

• Deloitte Australia: Currently ranked as one of the most reputable advisory and accounting employers in the country. They are highly regarded for their technology integration and digital transformation consulting.
• KPMG Australia: Strong in audit, corporate tax, and deal advisory, with a huge footprint across major capital cities.
• EY (Ernst & Young) Australia: Deeply trusted for assurance, transaction advisory, and corporate tax compliance.
• PwC (PricewaterhouseCoopers) Australia: Despite restructuring its public sector consulting arm (which spun off into Scyne Advisory), PwC remains a powerhouse for private corporate tax, audit, and wealth advisory.

2. The Mid-Tier Powerhouses (Best for SMEs, Family Businesses, and High Net Worths)

For small-to-medium enterprises (SMEs) and family-owned businesses, the mid-tier is where the best value lies. These firms provide the technical capability of the Big Four but with a much more hands-on, relationship-driven approach.

• BDO Australia: One of the most popular mid-tier firms. BDO is highly respected for its audit, tax, and advisory services, particularly for mid-market and growing businesses.
• Pitcher Partners: Widely regarded as the premier firm for middle-market family businesses. They have a reputation for being highly pragmatic and deeply embedded in local business communities.
• RSM Australia: RSM has a massive regional and metropolitan footprint. They are excellent for growing businesses, cyber security advisory, and cloud accounting transitions.
• William Buck: Experiencing a massive surge in popularity. They specialise heavily in family-owned businesses, wealth management, and mid-market corporate advisory.
• Findex: One of the largest accounting and financial advisory networks in Australia by office count. They are highly accessible in regional Australia and offer heavily integrated wealth management.
• Kelly+Partners: A rapidly growing, ASX-listed network that has gained massive traction by targeting private business owners. They integrate tax, wealth, and business advisory seamlessly.

3. For Individuals, Sole Traders, and Micro-Businesses

If you just need your annual tax return lodged, want to claim your work-related deductions, or run a small side hustle, you don't need a high-end corporate firm.

• H&R Block Australia: With over 400 offices across the country, H&R Block is the go-to high-street brand for everyday Aussies wanting to maximise their tax refunds at the end of the financial year (EOFY).
• ITP (The Income Tax Professionals): Another highly popular, affordable national franchise specialising in individual and small business tax returns.
• Hnry: While not a traditional "firm," Hnry has taken the Australian freelance and sole-trader market by storm. It functions as a digital tax agent, automatically calculating and paying your GST, income tax, and Medicare levy every time you get paid.

4. The Accounting "Products" Australians Actually Use

In Australia, accounting is heavily defined by software. To work effectively with any of the firms listed above, you will almost certainly need to use one of the following platforms to handle your Single Touch Payroll (STP Phase 2), superannuation, GST, and Business Activity Statements (BAS).

• Xero (The Undisputed King): Born in New Zealand but adopted as Australia’s favorite cloud accounting platform. It is user-friendly, has a massive app ecosystem, and is the absolute default software that almost every local accountant and bookkeeper prefers you use.
• MYOB: The classic Australian accounting software. While many have migrated to Xero, MYOB remains heavily used by larger mid-market businesses that require robust inventory tracking and advanced payroll capabilities.
• QuickBooks Online (Intuit): A very solid, often more affordable alternative to Xero, widely used by smaller startups and sole traders.

Summary Recommendation:

• If you are a large corporate/enterprise: Choose Deloitte or KPMG.
• If you are a growing business, SME, or family business: Go with BDO, Pitcher Partners, or William Buck.
• If you are a sole trader/freelancer: Use Hnry to automate your tax.
• If you are an individual wanting a simple tax return: Walk into your local H&R Block.
• The software you should use: Xero.

Australia’s accounting landscape combines global giants like the Big 4 with top mid-tier and outsourced firms, offering audit, tax, advisory, and cloud-based accounting services widely used across industries.

1. PwC Australia (PricewaterhouseCoopers)

🟢 Highlights: Leading multinational firm providing audit, tax advisory, bookkeeping, risk management, and ESG consulting. Works with ASX-listed companies and government clients. 📋 Services Used: Financial reporting, ATO compliance, legal services, cybersecurity solutions, Microsoft Dynamics 365, SAP. 📌 Locations: Major offices across Australian cities ⭐ Reputation: Part of Big 4; trusted for strategic advisory and compliance 1

2. Deloitte Australia

🟢 Highlights: Offers audit, tax, strategy consulting, financial advisory, and technology services with cloud integration. Known for innovation and sector expertise. 📋 Services Used: Payroll management, tax, statutory reporting, SAP, Salesforce, AWS, Workday. 📌 Locations: 16 offices nationwide, employing over 12,000 professionals. 1

3. KPMG Australia

🟢 Highlights: Provides audit, tax advisory, risk and compliance, and IT advisory. Serves multiple industries including banking, healthcare, and government. 📋 Services Used: Payroll, accounts payable/receivable, superannuation, SAP, Oracle, Microsoft, Workday. 📌 Locations: Operates nationwide with 10,000+ professionals 1

4. EY Australia (Ernst & Young)

🟢 Highlights: Specialises in corporate tax, audit, advisory, IPO transactions, strategy, and risk management. Major influence in financial services and technology sectors. 📋 Services Used: Management accounting, cash flow analysis, SAP, Microsoft, Shopify integration. 📌 Locations: Offices across 9 major cities, with over 9,800 professionals 1

5. Grant Thornton Australia

🟢 Highlights: Focuses on audit, tax planning, business advisory, and risk management for SMEs and industry sectors including retail, manufacturing, and healthcare. 📋 Services Used: Corporate finance, risk advisory, cloud accounting via Xero. 📌 Locations: Melbourne-based with national reach 1

6. Perth Bookkeeping Services

🟢 Highlights: Specialist firm for payroll, BAS preparation, financial reporting, and accounts management, ideal for SMEs. 📋 Services Used: Xero, QuickBooks, MYOB, Microsoft, Reckon for real-time bookkeeping 1

7. Specialist Outsourced Firms in Australia

Talent Formula: Cloud-based bookkeeping, payroll, SMSF, virtual CFO, using Xero, MYOB, NetSuite. hammerjack: Large-scale outsourced accounting, real-time financial tracking via Xero, QuickBooks, MYOB. Whiz Consulting: Virtual accounting services, SOC 2 and ISO 27001 certified for secure financial operations. Sapphire Digital Accounting: Full F&A solutions, GST, payroll, and audit support leveraging Xero, QuickBooks, Sage, MYOB. 🟢 Highlights: These outsourced firms offer flexible, scalable, and cost-efficient accounting solutions, widely used by SMEs and fast-growing businesses 1

How to Choose the Right Firm

When selecting an accounting partner in Australia, consider:

Core needs: bookkeeping, payroll, BAS/GST, tax planning, advisory. Industry expertise relevant to your business sector. Cloud accounting and software platforms used (Xero, MYOB, QuickBooks, SAP). Compliance knowledge for ATO, GST, and regulatory obligations. Client reviews, reputation, and data security practices.

These firms blend compliance expertise, technological adoption, and strategic advisory, making them practical choices for businesses seeking reliable financial management and growth in Australia.