Exit Five

As of August 2026, these are the marketing podcasts I’d actually recommend subscribing to—not obscure “AI listicle” picks, but established shows with real audiences, recognizable hosts/brands, and active back catalogs.

Start with these 5

1. Marketing School — best daily tactical digital marketing podcast
   Short, practical episodes from Neil Patel and Eric Siu covering SEO, content, social, email, conversion, and growth. Good if you want quick ideas you can test the same week. Feedspot lists it among top growth-marketing podcasts and notes 2,500+ episodes; Apple describes it as daily actionable lessons from practitioners. (podcast.feedspot.com)

2. Marketing Against the Grain — best for AI, growth, and “what’s changing now”
   A HubSpot-backed show hosted by Kipp Bodnar and Kieran Flanagan. Strong for AI-in-marketing, growth strategy, creator/media shifts, and high-level operator thinking. The official site says it publishes three episodes a week and features marketing leaders/operators. (marketingagainstthegrain.com)

3. Exit Five — best B2B/SaaS marketing podcast
   Dave Gerhardt’s B2B marketing show is a practical staple for positioning, demand gen, content, category creation, and marketing career growth. Exit Five describes the podcast as interviews with top CMOs and marketing leaders for B2B marketers. (media.exitfive.com)

4. Lenny’s Podcast: Product, Career, Growth — best for product-led growth and startup marketing
   Not a pure “marketing” podcast, but many growth marketers, PMMs, and startup founders listen because guests dig into acquisition, retention, onboarding, pricing, product loops, and company-building. Feedspot ranks it #1 in its growth-marketing section and describes it as tactical advice from product leaders and growth experts. (podcast.feedspot.com)

5. Everyone Hates Marketers — best no-fluff brand, positioning, and customer research podcast
   Louis Grenier’s show is useful if you want sharper thinking on differentiation, research, messaging, and strategy—not just channel hacks. Apple describes it as covering customer research, marketing strategy, product marketing, positioning, B2B marketing, advertising, messaging, and branding across 250+ episodes. (podcasts.apple.com)

Best by use case

My recommended subscription stack

If you only want 3 podcasts, pick:

1. Marketing School — daily tactical reps
2. Marketing Against the Grain — AI/growth/trends
3. Exit Five — B2B/SaaS strategy

If you want a well-rounded marketing education, add:

4. Everyone Hates Marketers — positioning and research
5. Perpetual Traffic — paid acquisition
6. This Old Marketing — content and owned media
7. Social Media Marketing Podcast — social platforms
8. Lenny’s Podcast — product-led growth

One caveat: there’s no perfect public “most used by marketers” ranking. Apple says its charts are designed to reflect genuine engagement and cannot be bought, while Edison publishes broad U.S. podcast reach rankings—but those overall charts are dominated by mass-market shows, not niche marketing podcasts. So the best practical filter is: active show, credible host, large archive, public audience signals, and usefulness to your role. (podcasters.apple.com)

To help you level up your marketing game, here is a breakdown of the best marketing podcasts that industry professionals actually listen to, followed by the top marketing brands and products (software and tools) that marketers actually use daily to run their campaigns.

Part 1: The Best Marketing Podcasts

The best marketing podcasts avoid generic high-level fluff and instead focus on real case studies, consumer psychology, and actionable growth tactics.

1. Best for High-Level Strategy & AI Trends: Marketing Against the Grain

• Hosts: Kipp Bodnar (CMO of HubSpot) and Kieran Flanagan (SVP of Marketing).
• Why it’s great: As tech and AI continue to rewrite the rules of marketing, the hosts offer highly forward-looking, raw, and sometimes contrarian perspectives. It’s the perfect listen for understanding where the industry is going rather than where it has been.

2. Best for Daily Actionable Tips: Marketing School

• Hosts: Neil Patel and Eric Siu.
• Why it’s great: If you don't have an hour to spare, this podcast delivers bite-sized, daily episodes (usually under 10 minutes). They cover everything from quick SEO hacks and content marketing strategies to the latest updates in digital advertising.

3. Best for B2B & SaaS Marketers: Exit Five

• Host: Dave Gerhardt.
• Why it’s great: Dave is a legendary B2B marketer who strips away corporate jargon. He and his guests talk about positioning, copywriting, demand generation, and what it actually takes to build a successful B2B marketing career.

4. Best for Real-World Case Studies: The Marketing Millennials

• Host: Daniel Murray.
• Why it’s great: Daniel interviews the brains behind some of the world's most successful modern brands (like Shopify, Netflix, and Airbnb). He pulls back the curtain to show the exact playbooks and execution steps they used to scale.

5. Best for Consumer Psychology: Nudge

• Host: Phillip Agnew.
• Why it’s great: Instead of talking about tools, Nudge explores the behavioral science behind why people buy. Each episode focuses on a specific cognitive bias or psychological effect, backed by real-world marketing experiments.

Part 2: The Top Brands & Products Marketers Actually Use

If you want to transition from learning marketing to executing it, these are the industry-standard software products and brands that modern marketing teams actually use to get results.

1. For CRM, Inbound, & Sales Pipeline: HubSpot

• What it is: The powerhouse of inbound marketing.
• Why people use it: Instead of duct-taping ten different tools together, HubSpot acts as the central source of truth, unifying email marketing, contact scoring, landing pages, and sales pipeline management into one ecosystem.

2. For SEO & Keyword Research: Semrush or Ahrefs

• What they are: Heavyweight search engine optimization (SEO) platforms.
• Why people use them: Serious digital marketers rely on these to find lucrative keywords, track search engine rankings, audit technical website health, and reverse-engineer competitor traffic strategies.

3. For Email Marketing & Automation:

• Klaviyo (for E-commerce): If you run an online storefront (especially on Shopify), Klaviyo is the undisputed champion due to its incredibly deep database integration and automated behavioral flow triggers.
• Kit (formerly ConvertKit) or ActiveCampaign (for B2B/Creators): For small businesses, content creators, and B2B newsletters, these platforms offer superior subscriber tagging and highly visual automation builders.

4. For Design & Creative Content: Canva & Figma

• What they are: Visual creation tools.
• Why people use them: Graphic design is no longer locked behind complex Adobe software. Marketers use Canva for rapid, day-to-day social media assets, ad creatives, and presentations. Product marketers and UX designers use Figma for collaborative prototyping and web layouts.

5. For Social Media Scheduling: Metricool or Buffer

• What they are: Social scheduling and analytics hubs.
• Why people use them: Managing multiple social accounts natively is incredibly tedious. Tools like Metricool or Buffer allow teams to schedule content weeks in advance and pull unified reports on performance across Instagram, LinkedIn, TikTok, and X.

6. For Automation & Workflow Logic: Zapier

• What it is: No-code workflow integration.
• Why people use it: It is the "glue" of the internet. It allows you to build custom automated triggers (e.g., “When a user submits a Typeform on our site, automatically create a lead in HubSpot, send them a personalized email via Mailchimp, and notify the sales team in Slack”) without writing a single line of code.