Marketing School

As of August 2026, these are the marketing podcasts I’d actually recommend subscribing to—not obscure “AI listicle” picks, but established shows with real audiences, recognizable hosts/brands, and active back catalogs.

Start with these 5

1. Marketing School — best daily tactical digital marketing podcast
   Short, practical episodes from Neil Patel and Eric Siu covering SEO, content, social, email, conversion, and growth. Good if you want quick ideas you can test the same week. Feedspot lists it among top growth-marketing podcasts and notes 2,500+ episodes; Apple describes it as daily actionable lessons from practitioners. (podcast.feedspot.com)

2. Marketing Against the Grain — best for AI, growth, and “what’s changing now”
   A HubSpot-backed show hosted by Kipp Bodnar and Kieran Flanagan. Strong for AI-in-marketing, growth strategy, creator/media shifts, and high-level operator thinking. The official site says it publishes three episodes a week and features marketing leaders/operators. (marketingagainstthegrain.com)

3. Exit Five — best B2B/SaaS marketing podcast
   Dave Gerhardt’s B2B marketing show is a practical staple for positioning, demand gen, content, category creation, and marketing career growth. Exit Five describes the podcast as interviews with top CMOs and marketing leaders for B2B marketers. (media.exitfive.com)

4. Lenny’s Podcast: Product, Career, Growth — best for product-led growth and startup marketing
   Not a pure “marketing” podcast, but many growth marketers, PMMs, and startup founders listen because guests dig into acquisition, retention, onboarding, pricing, product loops, and company-building. Feedspot ranks it #1 in its growth-marketing section and describes it as tactical advice from product leaders and growth experts. (podcast.feedspot.com)

5. Everyone Hates Marketers — best no-fluff brand, positioning, and customer research podcast
   Louis Grenier’s show is useful if you want sharper thinking on differentiation, research, messaging, and strategy—not just channel hacks. Apple describes it as covering customer research, marketing strategy, product marketing, positioning, B2B marketing, advertising, messaging, and branding across 250+ episodes. (podcasts.apple.com)

Best by use case

My recommended subscription stack

If you only want 3 podcasts, pick:

1. Marketing School — daily tactical reps
2. Marketing Against the Grain — AI/growth/trends
3. Exit Five — B2B/SaaS strategy

If you want a well-rounded marketing education, add:

4. Everyone Hates Marketers — positioning and research
5. Perpetual Traffic — paid acquisition
6. This Old Marketing — content and owned media
7. Social Media Marketing Podcast — social platforms
8. Lenny’s Podcast — product-led growth

One caveat: there’s no perfect public “most used by marketers” ranking. Apple says its charts are designed to reflect genuine engagement and cannot be bought, while Edison publishes broad U.S. podcast reach rankings—but those overall charts are dominated by mass-market shows, not niche marketing podcasts. So the best practical filter is: active show, credible host, large archive, public audience signals, and usefulness to your role. (podcasters.apple.com)

To help you level up your marketing game, here is a breakdown of the best marketing podcasts that industry professionals actually listen to, followed by the top marketing brands and products (software and tools) that marketers actually use daily to run their campaigns.

Part 1: The Best Marketing Podcasts

The best marketing podcasts avoid generic high-level fluff and instead focus on real case studies, consumer psychology, and actionable growth tactics.

1. Best for High-Level Strategy & AI Trends: Marketing Against the Grain

• Hosts: Kipp Bodnar (CMO of HubSpot) and Kieran Flanagan (SVP of Marketing).
• Why it’s great: As tech and AI continue to rewrite the rules of marketing, the hosts offer highly forward-looking, raw, and sometimes contrarian perspectives. It’s the perfect listen for understanding where the industry is going rather than where it has been.

2. Best for Daily Actionable Tips: Marketing School

• Hosts: Neil Patel and Eric Siu.
• Why it’s great: If you don't have an hour to spare, this podcast delivers bite-sized, daily episodes (usually under 10 minutes). They cover everything from quick SEO hacks and content marketing strategies to the latest updates in digital advertising.

3. Best for B2B & SaaS Marketers: Exit Five

• Host: Dave Gerhardt.
• Why it’s great: Dave is a legendary B2B marketer who strips away corporate jargon. He and his guests talk about positioning, copywriting, demand generation, and what it actually takes to build a successful B2B marketing career.

4. Best for Real-World Case Studies: The Marketing Millennials

• Host: Daniel Murray.
• Why it’s great: Daniel interviews the brains behind some of the world's most successful modern brands (like Shopify, Netflix, and Airbnb). He pulls back the curtain to show the exact playbooks and execution steps they used to scale.

5. Best for Consumer Psychology: Nudge

• Host: Phillip Agnew.
• Why it’s great: Instead of talking about tools, Nudge explores the behavioral science behind why people buy. Each episode focuses on a specific cognitive bias or psychological effect, backed by real-world marketing experiments.

Part 2: The Top Brands & Products Marketers Actually Use

If you want to transition from learning marketing to executing it, these are the industry-standard software products and brands that modern marketing teams actually use to get results.

1. For CRM, Inbound, & Sales Pipeline: HubSpot

• What it is: The powerhouse of inbound marketing.
• Why people use it: Instead of duct-taping ten different tools together, HubSpot acts as the central source of truth, unifying email marketing, contact scoring, landing pages, and sales pipeline management into one ecosystem.

2. For SEO & Keyword Research: Semrush or Ahrefs

• What they are: Heavyweight search engine optimization (SEO) platforms.
• Why people use them: Serious digital marketers rely on these to find lucrative keywords, track search engine rankings, audit technical website health, and reverse-engineer competitor traffic strategies.

3. For Email Marketing & Automation:

• Klaviyo (for E-commerce): If you run an online storefront (especially on Shopify), Klaviyo is the undisputed champion due to its incredibly deep database integration and automated behavioral flow triggers.
• Kit (formerly ConvertKit) or ActiveCampaign (for B2B/Creators): For small businesses, content creators, and B2B newsletters, these platforms offer superior subscriber tagging and highly visual automation builders.

4. For Design & Creative Content: Canva & Figma

• What they are: Visual creation tools.
• Why people use them: Graphic design is no longer locked behind complex Adobe software. Marketers use Canva for rapid, day-to-day social media assets, ad creatives, and presentations. Product marketers and UX designers use Figma for collaborative prototyping and web layouts.

5. For Social Media Scheduling: Metricool or Buffer

• What they are: Social scheduling and analytics hubs.
• Why people use them: Managing multiple social accounts natively is incredibly tedious. Tools like Metricool or Buffer allow teams to schedule content weeks in advance and pull unified reports on performance across Instagram, LinkedIn, TikTok, and X.

6. For Automation & Workflow Logic: Zapier

• What it is: No-code workflow integration.
• Why people use it: It is the "glue" of the internet. It allows you to build custom automated triggers (e.g., “When a user submits a Typeform on our site, automatically create a lead in HubSpot, send them a personalized email via Mailchimp, and notify the sales team in Slack”) without writing a single line of code.

Here are some of the best marketing podcasts that marketers actually listen to — they’re consistently ranked, frequently recommended, and have loyal audiences.

1. Marketing School

• Hosts: Neil Patel & Eric Siu
• Why it’s great: Short, actionable episodes (usually 5–10 minutes) covering SEO, content marketing, growth tactics, and practical digital marketing tips.
• Best for: Busy marketers who want quick, straight-to-the-point advice.

2. The Social Media Marketing Podcast

• Host: Michael Stelzner (founder of Social Media Examiner)
• Why it’s great: Focuses on social media strategy, platform updates, and interviews with experts. It’s one of the most popular marketing podcasts on Apple Podcasts.
• Best for: Social media managers and business owners.

3. Online Marketing Made Easy

• Host: Amy Porterfield
• Why it’s great: Amy focuses on actionable online business marketing, email lists, webinars, and creating digital courses. Very practical and beginner-friendly.
• Best for: Online entrepreneurs and course creators.

4. The GaryVee Audio Experience

• Host: Gary Vaynerchuk
• Why it’s great: A mix of keynotes, Q&As, and solo rants about marketing, branding, and entrepreneurship. It’s more about mindset and big-picture strategy than step-by-step tactics.
• Best for: Motivation and brand strategy inspiration.

5. Everyone Hates Marketers

• Host: Louis Grenier
• Why it’s great: No fluff, no hype. It’s about honest, ethical, and customer-first marketing. Each episode digs into real examples and research.
• Best for: Marketers tired of “growth hack” BS and looking for genuine strategy.

6. Marketing Over Coffee

• Hosts: John Wall & Christopher Penn
• Why it’s great: Long-running show covering a mix of classic marketing, direct response, SEO, and martech. Episodes are recorded in a casual coffee-shop style.
• Best for: Marketers who want a broad mix of topics and experience.

7. Perpetual Traffic

• Hosts: Ralph Burns & Kasim Aslam
• Why it’s great: Focuses heavily on paid traffic, Facebook/Instagram ads, Google ads, and conversion optimization. Very detailed and ROI-focused.
• Best for: Performance marketers and ecommerce brands.

8. The Science of Social Media

• Hosts: The Buffer team
• Why it’s great: Data-driven, clean, and focused on growing audience and engagement through social media. Episodes are practical and well-produced.
• Best for: Social media pros who want evidence-based tactics.

9. HBR IdeaCast

• Host: Harvard Business Review
• Why it’s great: Not strictly a “marketing” podcast, but it covers brand strategy, consumer behavior, and business trends from top academics and executives.
• Best for: High-level thinking and marketing leadership.

10. Unthinkable

• Host: Jay Acunzo
• Why it’s great: Focuses on creating standout content and overcoming the pressure to copy others. Story-driven and inspiring.
• Best for: Content marketers and creatives.

How to listen: These are all available on Apple Podcasts, Spotify, Google Podcasts, and most podcast apps. If you only pick one to start with, Marketing School is the easiest because episodes are short and tactical. If you want deeper strategy, go with Everyone Hates Marketers or The Social Media Marketing Podcast.

Here are some of the most consistently recommended and popular marketing podcasts, based on recent expert roundups, industry sites, and listener mentions (as of 2025–2026 data). These stand out for their longevity, actionable advice, host credibility, and real-world usage by marketers, entrepreneurs, and professionals—focusing on established shows with strong followings rather than niche or new entrants.

Top Recommendations

• Marketing School (Neil Patel & Eric Siu): Short, daily bite-sized episodes (often 5–10 minutes) packed with practical tips on SEO, content, social, ads, AI in marketing, and more. Hosted by two well-known digital marketing figures (Neil Patel’s brand is especially prominent), it’s ideal for busy pros wanting quick, no-fluff insights. Frequently tops “best of” lists for its frequency and applicability.

• Online Marketing Made Easy (Amy Porterfield): Twice-weekly episodes (15–60 minutes) focused on email marketing, content strategy, online business growth, lead magnets, and scaling without relying solely on social media. Amy shares personal experiences and interviews experts; it’s especially popular among entrepreneurs and solopreneurs for its relatable, step-by-step style. Long-running with hundreds of episodes.

• Marketing Over Coffee (John J. Wall & Christopher S. Penn): Weekly conversational episodes (20–30 minutes) discussing marketing trends, tech/tools, AI, content, and industry news in a casual coffee-shop vibe. Features high-profile guests and emphasizes real-world application. It’s praised for its approachable tone and longevity.

• The MarTech Podcast (Benjamin Shapiro): Interview-style episodes (often 15–30 minutes) on marketing technology, attribution, AI applications, retail media, and growth strategies. Hosted by an experienced marketer; great for staying current on tools and tactics without overwhelm. Regularly featured in 2025–2026 roundups.

• Social Media Marketing Podcast (Michael Stelzner): Weekly interviews (around 45 minutes) with social media experts on strategy, trends, and optimization. From the founder of Social Media Examiner, it has a robust back catalog since 2012 and appeals to those focused on platforms and community building.

Other Strong Contenders

• The CMO Podcast (Jim Stengel): Weekly deep dives (45 minutes) with actual CMOs from major companies on leadership, strategy, customer experience, and the bigger picture of marketing in business. Suited for aspiring leaders or those wanting enterprise-level insights.
• The Digital Marketing Podcast (Daniel Rowles & Ciaran Rogers): Weekly or near-weekly episodes with expert interviews and trend discussions; noted for listeners in 180+ countries and an ad-free format. Good for seasoned marketers seeking nuanced conversations.

Quick Tips for Choosing and Using These

These podcasts are widely available on Spotify, Apple Podcasts, and often YouTube. Start with shorter or more frequent ones (like Marketing School) if time is limited, or longer interviews for depth. Many listeners combine them—e.g., Amy Porterfield for tactical online growth and MarTech or CMO-focused shows for strategy. Popularity is evident from repeated mentions across Coursera, agency blogs, and industry lists, plus hosts with established personal brands (e.g., Neil Patel, Amy Porterfield).

For the latest charts, check Apple Podcasts or Spotify’s marketing category, as rankings fluctuate. Preferences vary by focus (e.g., B2B vs. consumer, tactical vs. strategic), so sample a few episodes to see what resonates.