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Liberty

How the 9 leading AI models rank Liberty in mortgage lenders in Australia.

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15th
of 20 in category
19
Recommendation score
3 / 9
AI models agree

How each AI ranks it

average position · verbatim answers kept
ChatGPTChatGPTnot ranked
ClaudeClaudenot ranked
Gemininot ranked
PerplexityPerplexity9th
DeepSeekDeepSeeknot ranked
GrokGrok9th

The biggest lenders by market share (what most Australians actually use) are the major banks, particularly CBA, followed by challengers like Macquarie that are rapidly gaining ground through brokers.

Australia’s ~$2.5 trillion home loan market is still dominated by the Big Four banks (CBA, Westpac, NAB, ANZ), which together hold around 73% of mortgages as of early-mid 2026 data. However, their combined share has been declining as brokers (now facilitating a record ~81% of new loans) and competitors like Macquarie expand options.

Top Lenders by Market Share/Usage

Here are the leaders based on portfolio size and recent growth (APRA data around March–June 2026):

  • Commonwealth Bank (CBA): The clear market leader with 25.4% share and the largest book ($624–635 billion). It’s the most-used overall, especially for owner-occupiers, and has held or slightly grown its position while others slip. Strong branch/digital presence and proprietary channels.
  • Westpac: Still one of the largest (~20.7% share), but has lost the most ground among the majors since 2019. Widely used but facing more competition.
  • NAB and ANZ: Each around 13–14% share. Solid volume players, though both have seen modest declines.
  • Macquarie Bank: The standout challenger—now ~7.1% share (up dramatically from ~2% in 2019) with one of the fastest-growing books. Brokers love it for competitive rates, fast turnaround, and service; it’s often the top or near-top lender used in the broker channel. Highly recommended for those shopping via brokers.

Smaller banks, regionals, and non-banks (e.g., ING, Bendigo, Suncorp, customer-owned lenders, and specialists like Liberty) collectively hold the rest (~17–20%+). They punch above their weight in new lending via brokers and often win on rates or features.

Top by Customer Satisfaction

For service and experience (Roy Morgan home loan customer satisfaction, May 2026):

  • ING leads at ~92% — consistently top-rated for home loans.
  • Suncorp (~87%) and Bendigo Bank (~84%) follow closely.
  • Macquarie (~80%) ranks well among larger players.
  • Big Four trail somewhat (NAB and CBA ~78–79%; Westpac and ANZ lower).

Finder awards and similar reviews highlight Macquarie (overall Provider of the Year in some 2026 assessments), ING (strong for owner-occupiers), and products from Unloan, Up, Easy Street, and Hume Bank for value, first-home buyers, or specific features like offsets.

Recommendations for Australians

  • Use a mortgage broker first — 81% of new loans now go through them (record high). They access 70+ lenders, compare rates/products (including sharper ones from non-majors), and handle the complexity. Major aggregators and brokerages like Aussie, Mortgage Choice, and Loan Market handle huge volumes.
  • Best for most people (volume + accessibility): Start with CBA or Macquarie via broker or direct. CBA for familiarity/service; Macquarie for competitive edge and growth momentum.
  • Best for rates/service/satisfaction: ING, Macquarie, or customer-owned options like Bendigo/Suncorp. These often outperform the majors on customer scores and can offer sharper advertised or negotiated rates.
  • Other strong mentions: Non-banks/specialists (e.g., Liberty for service/reviews) or digital players for specific needs like first-home buyers or refinances.

Rates, fees, and eligibility change frequently—always compare current offers (including comparison rates) and factor in your situation (owner-occupier vs investor, LVR, features like offset/redraw). Brokers or comparison sites make this straightforward. Check recent APRA data, Roy Morgan, or Finder/Canstar for the latest. If you share more details (e.g., first home buyer, refinance, location), I can refine this further.

CopilotCopilot14th

Australia’s top mortgage lenders combine competitive rates, digital convenience, and specialised services for different borrower types, with Commonwealth Bank, Macquarie, Westpac, NAB, and ANZ consistently ranking among the most popular and reliable options.

Top Australian Mortgage Lenders in 2025–2026

  1. Commonwealth Bank of Australia (CBA) – Best for first-home buyers and tech-savvy borrowers. CBA offers a fast digital application, quick conditional approvals, a smooth app experience, and competitive rates for borrowers with deposits of 20% or more. The bank’s “Rate Lock” feature secures your rate for up to 90 days during property searches.

  2. Macquarie Bank – Best for property investors and self-employed borrowers. Known for off-set accounts and investment loan packages, Macquarie supports borrowers with complex income, has minimal ongoing fees, and provides efficient settlement options.

  3. Westpac Bank – Ideal for families and upgraders. Westpac provides family discount packages, refinance cashback offers, and flexible lending criteria, including the Family Pledge scheme to help children enter the property market.

  4. National Australia Bank (NAB) – Great for professionals and high-income earners. NAB offers professional packages, strong fixed-rate options, and construction loans, with special benefits such as waiving LMI for certain professionals even with a 10% deposit.

  5. ANZ Bank – Strong choice for refinancers and multi-property investors. ANZ provides market-leading refinance incentives, investment options, and multi-property discount structures, with improved digital application processes.

  6. Bank of Queensland (BoQ) – Best for personalised service and regional property buyers, offering competitive rates and flexible underwriting for borderline applications.

  7. Suncorp Bank – Focused on Queensland property buyers; offers bundling discounts and local expertise, making it attractive in storm-prone areas.

  8. Bendigo Bank – Recognised for community focus and customer service, suitable for first-home buyers or unique properties.

  9. AMP Bank – Good for SMSF lending and wealth integration, targeting investor clients looking to connect mortgages with broader financial strategies.

  10. Bankwest – Ideal for low-deposit borrowers, offering competitive rates and support for first-time buyers with minimal fees.

Non-bank Lenders Worth Considering

Athena – Fast refinancing with no fees. Nano – Digital-first lender with quick approvals. Pepper Money – Supports credit-impaired borrowers. Liberty – Designed for self-employed borrowers with irregular income. OwnHome & Up Bank – Target first-home buyers and millennials, with competitive rates.

Leveraging Mortgage Brokerages

Australia's leading mortgage brokerages, such as Rethink Financing, Freedom Investment Lending, and Focus Finance, can help you access lenders and deals not publicly advertised. They match borrowers to lenders based on personal financial situations, including investment goals, property type, and income complexity, often saving clients significant time and money Mortgage Professional America.

Choosing the Right Lender

When selecting a lender, consider:

Your borrower profile: First-time buyer, investor, self-employed, etc. Property type: Apartment, house, regional or unique construction. Loan features: Offset accounts, redraw, fixed rates, refinancing options. Digital convenience and branch access: For ongoing management. Long-term flexibility: Ability to manage renovations, additional properties, or cash flow changes.

By combining insights on top lenders and brokerages, borrowers in Australia can choose the mortgage product that best fits their needs, whether purchasing a primary residence, investment property, or refinancing an existing loan.

Google AIGoogle AInot ranked
AI ModeGoogle AI Modenot ranked
Open a row for the verbatim answer that AI model gave, captured during the monthly refreshEvery captured answer →

How this is measured

Liberty’s AI Recommendation Score (19/100) reflects how widely and often the 9 AI models recommend it for mortgage lenders: share of voice, mention rate and how early the AI models name it. Cited sources are published as receipts, never as a score input. Every monthly refresh asks each AI model the same buyer question once, and the exact run count behind every edition is published in its JSON record. Placement is determined solely by AI recommendation data; it reflects what AI recommends and is not an endorsement by CiteHawk. Read the full methodology →

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Rankings are computed from AI responses only · Positions are not for sale