Pacific Mortgage Group
How the 9 leading AI models rank Pacific Mortgage Group in mortgage lenders in Australia.
How each AI ranks it
average position · verbatim answers kept
ChatGPTread the answer15th
Short answer: the best Australian mortgage shortlist
If you’re in Australia, I’d shortlist Macquarie, ING, Unloan, Up, CBA/CommBank, Westpac, NAB, ANZ/Suncorp, Bendigo Bank, and a couple of customer-owned or online lenders like People First Bank, Greater Bank/Newcastle Permanent, loans.com.au, Homestar, Tiimely Home or Pacific Mortgage Group.
But I’d split them into two buckets:
- Lenders people actually use at scale: CBA, Westpac, NAB, ANZ/Suncorp, Macquarie, ING.
- Lenders often sharper on price/features: Unloan, Up, Macquarie, ING, loans.com.au, Homestar, Tiimely, customer-owned banks.
Australia’s mortgage market is still dominated by the Big Four: CBA, Westpac, NAB and ANZ hold roughly 72% of owner-occupier housing loan value and 76% of investor housing loan value, while CBA alone is around a quarter of the market. Macquarie has been the standout challenger, growing quickly and now sitting as the clear “fifth force” in home lending. (savvy.com.au)
My practical top picks
| Pick | Best for | Why I’d consider it |
|---|---|---|
| Macquarie Bank — Basic Home Loan / Offset Home Loan | Best all-round non-Big-Four lender | Strong digital experience, broker-friendly, competitive basic and offset options, and meaningful market adoption. Macquarie offers both a Basic Home Loan and Offset Home Loan, with features such as multiple offsets on the offset product and no ongoing fee on the basic product. (macquarie.com.au) |
| ING — Mortgage Simplifier / Orange Advantage | Customer satisfaction + simple banking | Roy Morgan ranked ING highest for home-loan customer satisfaction among major reported banks in mid-2026, at 92.1%. ING’s Mortgage Simplifier is its lower-frills option, while Orange Advantage is the offset/package-style loan. (roymorgan.com) |
| Unloan | Low-cost digital variable loan, refinance/purchase under 80% LVR | Unloan is CommBank-owned, digital-first, fee-light, and includes an automatic annual loyalty discount. It’s best if you want simple variable lending and don’t need offset; it currently uses redraw rather than offset and generally lends up to 80% LVR. (unloan.com.au) |
| Up Home | First-home buyers and app-first borrowers who love offsets | Up won Finder’s Best First Home Buyer Home Loan and was highly commended for value; Canstar also named Up an Outstanding Value – Home Lender and Variable Home Lender in 2026. Its big drawcard is the app experience and many offset-style saver accounts. (finder.com.au) |
| CBA / CommBank — Digi Home Loan, Standard Variable + Everyday Offset | Convenience, app, branches, first-home-buyer support | CBA is Australia’s largest home lender, with about 25% market share in March 2026. It’s often not the absolute cheapest, but it has huge distribution, a strong app, many specialists, and offset options such as Everyday Offset linked to eligible loans. (brokernews.com.au) |
| Westpac — Flexi First / Rocket Repay | Big-bank borrower wanting online-variable or offset options | Westpac remains the second-largest major mortgage lender by share, despite losing ground since 2019. Its Flexi First Option is its basic online variable product, while Rocket Repay is its variable product with 100% offset access. (brokernews.com.au) |
| NAB | Big-four option with decent satisfaction | NAB had the highest Roy Morgan home-loan satisfaction among the Big Four in May 2026, and Canstar named NAB the most satisfied Major Bank overall in its 2026 banking satisfaction awards. Worth checking if you want a mainstream lender but aren’t wedded to CBA or Westpac. (roymorgan.com) |
| ANZ / Suncorp Bank | Broker channel, existing ANZ/Suncorp customers | Suncorp Bank ranked second in Roy Morgan’s mid-2026 home-loan satisfaction results, after ING, and is now ANZ-owned. ANZ itself is still one of the Big Four, but I’d compare it carefully rather than assume it’s cheapest. (roymorgan.com) |
| Bendigo Bank | Customer service / regional-bank feel | Bendigo Bank ranked third in Roy Morgan’s May 2026 home-loan satisfaction results, behind ING and Suncorp. It’s a good one to compare if you want a more relationship-led bank rather than a pure online lender. (roymorgan.com) |
| People First Bank / customer-owned banks | Customer-owned banking and service | Canstar’s 2026 home-loan customer satisfaction winner was People First Bank, scoring strongly for value for money and customer service. Also compare customer-owned lenders such as Bank Australia, Great Southern Bank, Greater Bank/Newcastle Permanent and Teachers Mutual depending on your state and eligibility. (canstar.com.au) |
If you want the “best product” by borrower type
- Best simple low-fee digital loan: Unloan Variable Home Loan — especially for owner-occupiers or investors with ≤80% LVR who don’t need offset. (unloan.com.au)
- Best app-first offset-style loan: Up Home Variable Rate — particularly attractive for first-home buyers and people who actively use offsets/savers. (finder.com.au)
- Best all-round challenger bank: Macquarie Offset Home Loan or Basic Home Loan — good mix of scale, digital capability, broker access and product flexibility. (macquarie.com.au)
- Best customer-satisfaction major-ish lender: ING Mortgage Simplifier / Orange Advantage — strong customer satisfaction and straightforward products. (roymorgan.com)
- Best big-bank convenience: CBA Standard Variable/Digi Home Loan with Everyday Offset, or Westpac Flexi First/Rocket Repay — not always the cheapest, but widely used and easy to service. (commbank.com.au)
- Best customer-owned/service-led option: People First Bank, Bendigo Bank, Greater Bank/Newcastle Permanent, Bank Australia, Teachers Mutual — compare rates and eligibility case-by-case. (canstar.com.au)
What I’d actually do in Australia
I’d get quotes from at least one Big Four bank, Macquarie, ING, Unloan or Up, and one customer-owned bank. Then I’d run them through a broker or comparison process, because brokers now write 81.6% of new residential home loans in Australia as of the June 2026 quarter. That doesn’t mean every broker will show every lender, so ask directly: “Which lenders on your panel are not being included, and why?” (mfaa.com.au)
My ranked shortlist
- Macquarie — best all-rounder.
- ING — best for customer satisfaction.
- Unloan — best low-fee simple digital variable loan.
- Up — best app-first/offset-style loan, especially first-home buyers.
- CBA — best big-bank convenience and scale.
- Westpac — strong big-bank competitor, especially basic variable/offset options.
- NAB — worth comparing among the Big Four.
- Suncorp / ANZ — useful if policy fit or broker pricing is strong.
- Bendigo Bank — good relationship/customer-satisfaction option.
- People First / Greater Bank / Newcastle Permanent / loans.com.au / Homestar / Tiimely — compare if you’re rate-sensitive and comfortable with smaller or online lenders.
Bottom line: for most Australians, I’d start with Macquarie, ING, Unloan and Up, then use CBA/Westpac/NAB/ANZ as big-bank benchmarks. Don’t pick on brand alone — compare the comparison rate, offset/redraw, annual fees, cashback, LVR tier, package fees, discharge fees, and whether the lender will actually approve your property and income type.
Perplexityread the answer11th
The best mortgage lenders in Australia are usually not just the cheapest on headline rate—they’re the lenders people actually use because they combine competitive rates, decent features, and reliable service. For most borrowers, the standout names in current comparison and awards pages are Macquarie Bank, ING, CBA, Westpac, NAB, and several strong non-bank lenders like Unloan and Athena.
If you want the most practical shortlist, these are the top brands/products people commonly choose:
- Macquarie Bank Offset Home Loan Package — often rated among the best overall for offset features, app experience, and investor/refinancer appeal.
- ING Orange Advantage / ING home loans — commonly praised for customer satisfaction and broad mainstream appeal.
- CBA home loans — one of the most used lenders in Australia and frequently recommended for first-home buyers and borrowers who want a major-bank option.
- Westpac Flexi First Option — often competitive among the big four, with strong features like offsets and a solid mainstream presence.
- NAB home loans — a common pick for borrowers who want a big bank, and often noted for self-employed/business-friendly lending.
- Unloan Variable Home Loan — a popular low-cost digital option, especially for refinancers and borrowers focused on redraw and simplicity.
- Athena Home Loans — a well-known non-bank challenger with a reputation for competitive pricing and low ongoing fees.
For different borrower types, the best fit usually looks like this:
- First-home buyers: CBA or Bendigo Bank are often highlighted for first-home buyer support and scheme participation.
- Refinancing: Unloan and Macquarie are frequently recommended.
- Offset account users: Macquarie and Westpac are commonly strong choices.
- Self-employed borrowers: NAB and Liberty Financial are often better fits than the big “lowest-rate” lenders.
- Lowest-rate shoppers: Non-bank lenders such as Reduce Home Loans, Pacific Mortgage Group, and other challenger lenders often show the sharpest advertised rates, but features and eligibility can be more limited.
A useful rule of thumb in Australia is that the big four banks are not usually the cheapest on rate, but they remain among the most used because of brand familiarity, branch access, and broader lending flexibility. At the same time, comparison sites and awards show that Macquarie, ING, Unloan, and Athena are often where value-conscious borrowers end up in 2026.
If you want, I can narrow this down to the best 5 lenders for your exact situation—for example first home buyer, refinancing, investor, self-employed, or low deposit.
How this is measured
Pacific Mortgage Group’s AI Recommendation Score (13/100) reflects how widely and often the 9 AI models recommend it for mortgage lenders: share of voice, mention rate and how early the AI models name it. Cited sources are published as receipts, never as a score input. Every monthly refresh asks each AI model the same buyer question once, and the exact run count behind every edition is published in its JSON record. Placement is determined solely by AI recommendation data; it reflects what AI recommends and is not an endorsement by CiteHawk. Read the full methodology →
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Rankings are computed from AI responses only · Positions are not for sale