H&R Block Online
How the 9 leading AI models rank H&R Block Online in tax software in Australia.
How each AI ranks it
average position · verbatim answers kept
ChatGPTread the answer3rd
Short answer: the top tax software people actually use in Australia
If you’re an individual employee with a fairly simple tax return, start with ATO myTax — it’s free and built into myGov. If you want a tax agent to check/lodge it, the most recognisable online options are Etax and H&R Block Australia. If you’re a sole trader/freelancer, look at Hnry or use Xero + an accountant. If you run a small business, the big three are Xero, MYOB and QuickBooks Online — with Xero the clear default in most Australian accounting/bookkeeping circles.
My recommendations by use case
| Rank | Product / brand | Best for | Why Australians use it |
|---|---|---|---|
| 1 | ATO myTax | Simple individual returns | Free, direct through myGov/ATO, with ATO pre-fill. Most people need to lodge by 31 October unless using a registered tax agent. (my.gov.au) |
| 2 | Etax | Individuals who want online tax-agent help | Well-known Australian online tax agent; offers accountant support, direct ATO lodgement and tax-agent review. Etax lists TPB registration details on its site. (etax.com.au) |
| 3 | H&R Block Australia | People who want online or in-person help | Strong national brand; offers online lodgement, expert help and in-person appointments, with “over 400 offices” advertised. (hrblock.com.au) |
| 4 | Hnry | Sole traders, freelancers, contractors | More than bookkeeping: it can set aside tax/GST, lodge BAS and lodge your tax return; pricing is 1% + GST of self-employed income, capped at $1,500 + GST per year. (hnry.com.au) |
| 5 | Xero | Small businesses and sole traders who want accountant-friendly software | The default pick for many Australian small businesses. Xero reported 2.101 million Australian customers at 31 March 2026, and supports accounting, payroll and tax-related workflows. (brandfolder.xero.com) |
| 6 | MYOB | Established small businesses, payroll, businesses already in the MYOB ecosystem | Longstanding Australian business software brand; MYOB plans include GST/BAS tracking/lodgement features and payroll/STP depending on plan. (myob.com) |
| 7 | QuickBooks Online Australia | Small businesses wanting a cheaper/clean cloud-accounting alternative | Supports Australian tax/BAS workflows, GST, mileage tracking and ATO lodgement features. (quickbooks.intuit.com) |
| 8 | One Click Life | Mobile-first simple tax returns | A simpler consumer-facing tax-return product; the company says it reached 250,000 Australian users in 2026. (oneclicklife.com.au) |
What I’d actually choose
- Simple salary/wages, bank interest, private health, a few deductions: use ATO myTax first. It’s free and usually enough.
- You want a tax agent but don’t want to visit anyone: use Etax or H&R Block Online.
- You want face-to-face help: use H&R Block or a local registered tax agent.
- Sole trader who hates tax admin: use Hnry.
- Sole trader or small business planning to grow: use Xero.
- Business already on MYOB or needing heavier payroll/inventory workflows: stay with or consider MYOB.
- Budget-conscious small business: compare QuickBooks Online against Xero/MYOB.
Important Australian-specific notes
Most Australians still use tax agents: the Tax Practitioners Board says registered tax agents lodged 61% of 2023–24 individual income tax returns and 95% of 2023–24 non-individual income tax returns. (tpb.gov.au)
If paying someone for tax advice or lodgement, make sure they’re a registered tax agent. The ATO software product register is also worth checking for business software that connects to ATO digital services, but the ATO explicitly says listing is not an endorsement. (softwaredevelopers.ato.gov.au)
Also: don’t assume US products like TurboTax are relevant here. For Australia, the mainstream names are myTax, Etax, H&R Block, Xero, MYOB, QuickBooks, Hnry and a few smaller online tax-return apps.
Clauderead the answer3rd
Here's a breakdown of the tax software Australians actually use, split by what you need it for:
For Individual Tax Returns (Employees, Simple Returns)
- myTax (via myGov) – The ATO's own free online lodgement portal. Most Australians with simple returns (salary/wages, basic deductions) use this directly — it's free, pre-fills data from your employer and banks, and is the default choice for most people.
- Etax – A popular paid alternative to myTax, aimed at people who want more guidance through deductions or a slightly more user-friendly interface than the ATO's portal. Xero, MYOB, QuickBooks, Hnry, Thriday, Etax, and One Click Life are among the commonly compared options in this space.
- H&R Block Online – Widely used by people who want a mix of DIY software with the option to have a professional review before lodging.
For Sole Traders & Small Businesses
The best tax software for Australian small business depends on how complex your GST, BAS and payroll needs are, not just the price tag. For most sole traders and small companies, Xero or MYOB cover day-to-day bookkeeping and BAS lodgement well, while dedicated tax-return tools suit simpler affairs.
- Xero – Extremely popular with small businesses and their accountants/bookkeepers. Xero, MYOB and QuickBooks each track GST, generate BAS figures, and connect to your bank feed.
- MYOB – A long-standing Australian favourite, particularly for businesses that want strong local support and payroll compliance built specifically for the Australian market.
- QuickBooks – Also widely used, especially by sole traders wanting straightforward invoicing plus tax/BAS features.
- Hnry – Increasingly popular with sole traders and contractors who want their tax (including GST and PAYG) automatically set aside and lodged for them.
- Thriday – A newer entrant combining business banking with automated bookkeeping and tax categorisation, gaining traction with small businesses and freelancers.
For Property Investors & Complex Situations
- TaxTank – a comprehensive Australian tax and personal finance software that helps individuals, investors, and sole traders easily manage their financial activities and optimize tax filings, providing live bank feeds, allowing users to track income, expenses, properties, investments, and budgeting in one centralized platform. Popular with property investors juggling multiple rental properties.
For Crypto Investors
- Koinly – The go-to for anyone trading cryptocurrency. It lets you connect your exchange accounts to calculate your capital gains, then generate a tax report that's accepted by the ATO for filing. It supports over 400 exchanges, 100 wallets and over 170 blockchains, making it one of the most comprehensive options for crypto tax reporting in Australia.
Quick Recommendation
- Simple employee return, no complications? → Just use myTax (free) or Etax if you want more hand-holding.
- Sole trader/freelancer? → Hnry (if you want tax handled automatically) or Xero/QuickBooks if you want more control over
Geminiread the answer3rd
Because tax needs differ depending on whether you are a standard PAYG employee, a property/share investor, a sole trader, or a small business owner, there is no "one size fits all" tax software in Australia.
To help you find the right fit, the top tax software and platforms that Australians actually use are broken down below by category.
1. For Standard Individual Taxpayers (PAYG Employees)
If your primary income comes from an employer and you have straightforward deductions (work-related expenses, donations, etc.), you have a few highly popular options.
- myTax (via myGov)
- What it is: The official, completely free online lodging tool provided by the Australian Taxation Office (ATO).
- Why people use it: It is by far the most popular option in Australia because it’s free. From late July onwards, the ATO automatically "pre-fills" most of your data (salary, bank interest, health insurance, and even some share dividends), meaning you often only need to manually enter your work-related deductions.
- Pro-tip: Pair this with the ATO App (myDeductions) throughout the financial year. You can snap photos of your receipts and log your work-related car trips on the go, then upload them directly into myTax when you're ready to lodge.
- Etax (etax.com.au)
- What it is: Australia's most popular online tax agent service.
- Why people use it: If you want the speed of an online form but don't quite trust yourself to do it alone, Etax bridges the gap. You fill in your details online, but a qualified, real-life accountant reviews your return before it is submitted to the ATO to check for errors or missed deductions.
- Cost: Starts at around $70–$130 (highly complex returns cost more), and the fee is fully tax-deductible on your next year's return.
- H&R Block Online
- What it is: The digital arm of one of Australia’s oldest and largest physical tax brands.
- Why people use it: Their "do-it-yourself" online platform is highly intuitive and uses a tiered pricing system (Starter, Standard, Deluxe, Premier) depending on how complex your investments or deductions are. Like Etax, you can easily access professional support if you get stuck.
- One Click Life
- What it is: A rapidly growing "life admin" and tax lodging portal.
- Why people use it: It is designed for maximum speed. Over 250,000 Aussies use it because it links directly to your ATO records and allows you to lodge a simple return in just a few clicks from your phone.
2. For Investors (Shares, ETFs, & Crypto)
If you trade shares, receive ETF distributions, or buy cryptocurrency, standard tax tools can struggle with the complex Capital Gains Tax (CGT) calculations. Most Aussies use specialized software to generate reports that can then be plugged straight into myTax or handed to an accountant.
- Sharesight (for Shares & ETFs)
- What it is: The gold-standard portfolio tracker for Australian share investors.
- Why people use it: Calculating tax on ETFs is notoriously difficult due to AMIT (Attribution Managed Investment Trust) tax components. Sharesight automatically tracks your dividend reinvestment plans (DRPs), handles trust distribution components, and generates an ATO-ready Taxable Income and Capital Gains Report.
- Cost: Free for up to 10 holdings; paid plans start around $9/month, or you can buy a one-off "Tax Pack".
- Summ (formerly Crypto Tax Calculator) (for Cryptocurrency)
- What it is: The market-leading crypto tax software tailored for Australian ATO regulations.
- Why people use it: It integrates seamlessly with major Australian exchanges (like Swyftx, CoinSpot, and BTC Markets) as well as global wallets and DeFi platforms. It categorizes your transactions, handles complex DeFi events, applies the ATO's 12-month 50% CGT discount where applicable, and exports a clean report for your tax return.
3. For Sole Traders, Freelancers, & Contractors
If you are self-employed with an ABN, standard accounting software can feel like overkill, but doing it manually is a headache.
- Hnry
- What it is: An all-in-one financial and tax service designed purely for Australian sole traders.
- Why people use it: Hnry acts as your business bank account. When a client pays your invoice into your Hnry account, Hnry automatically calculates and deducts your exact Income Tax, GST, and Superannuation contributions before forwarding the rest to your personal account. They also lodge your Business Activity Statements (BAS) and EOFY tax returns as part of the service.
- Cost: 1% + GST of your self-employed income (capped at $1,500 + GST per year).
- Rounded
- What it is: A beautifully designed invoicing and bookkeeping app built specifically for Australian sole traders.
- Why people use it: If you don't want a service that automatically takes a percentage of your income (like Hnry), Rounded is the best alternative. It lets you easily track expenses, send professional invoices, and automatically calculates your GST and BAS requirements so you can lodge them in minutes.
- Cost: Flat monthly subscription starting around $20–$30/month.
4. For Small Businesses (Pty Ltd Companies & Co-founders)
For businesses with employees, physical stock, or complex structures requiring Single Touch Payroll (STP) compliance.
- Xero
- What it is: The undisputed king of cloud accounting in Australia.
- Why people use it: Almost every accountant in Australia prefers Xero. It is incredibly robust, integrates with thousands of third-party business apps, makes bank reconciliation effortless, and makes lodging your quarterly BAS directly to the ATO incredibly simple.
- MYOB
- What it is: The historic local powerhouse that remains highly popular for Australian businesses.
- Why people use it: It is a strong, slightly more budget-friendly competitor to Xero (especially with their "Lite" and "Solo" plans). It handles STP and payroll smoothly and is highly trusted by local bookkeepers.
Summary Recommendation
- Got a simple PAYG job? Use myTax (free) or Etax (if you want an accountant's stamp of approval).
- Own shares or crypto? Use Sharesight and Summ to do your calculations.
- A sole trader/freelancer? Go with Hnry to completely automate your taxes, or Rounded if you prefer manual control.
- Running a growing company? Stick to Xero.
(Remember: Any fees you pay for tax preparation software or tax agents are generally tax-deductible in the following financial year!)
Perplexityread the answer3rd
If you’re an individual in Australia, the most-used and most practical options are myTax, Etax, and H&R Block Online; for sole traders or people who want year-round tracking, Hnry, Solo by MYOB, and TaxTank are the names that come up most often in Australia-focused roundups.
Here’s the simplest way to choose:
| Product | Best for | Why people use it |
|---|---|---|
| myTax (ATO) | Simple personal tax returns | Free and ATO-linked, which makes it the default option for straightforward returns. |
| Etax | Most people wanting an easy online return | Commonly ranked as the best overall in Australian comparisons because it balances ease, support, and price. |
| H&R Block Online | More complex returns | Used by people who want online filing plus access to tax help from a known tax brand. |
| TaxTank | Year-round tax tracking | Built for Australians who want ongoing tax calculations across income, expenses, property, and investments. |
| Solo by MYOB | Sole traders and freelancers | Mobile-first and designed specifically for sole traders and freelancers. |
| Hnry | Sole traders wanting automated tax handling | Frequently recommended in Australian “tax app” style comparisons for self-employed users. |
For most employees with a fairly standard return, myTax is the safest first choice because it is free and directly tied to the ATO. If you want a more guided experience, Etax is the most consistently recommended paid option in Australian comparison articles.
For self-employed people, the best-known products are usually Hnry, Solo by MYOB, and TaxTank, but they solve slightly different problems: Hnry and Solo are more business/freelancer-oriented, while TaxTank focuses on live tax calculation and year-round personal finance tracking.
If you want, I can also give you:
- the best tax software for employees
- the best tax software for sole traders
- the cheapest options
- or a “best overall” shortlist with prices
Grokread the answer4th
For most Australians, the best tax software depends on whether you need simple DIY lodgement, year-round tracking, assisted preparation, or full business accounting.
Popular options that people actually use (based on reviews, market mentions, ATO integration, and user feedback) include the ATO’s own free tools, online tax agents like Etax and H&R Block, specialist apps like TaxTank and Hnry, and accounting platforms like Xero.
Free ATO Tools (Best for Simple Tax Affairs)
- myTax (via myGov) and the ATO app with myDeductions: These are the most widely used options for individuals and sole traders with straightforward situations. myTax pre-fills data from employers, banks, and others, lets you lodge directly with the ATO, and is free. myDeductions helps track receipts, car trips, work expenses, and donations throughout the year for easy import. Millions use these annually; they’re straightforward for basic returns but offer limited guidance on complex deductions like rentals.
Assisted Online Tax Lodgement (Popular for Convenience and Expertise)
- Etax: A long-standing favourite Australian online tax agent (since 1998) with strong user reviews for ease of use, seamless processes, and reliable service. It handles preparation and lodgement with accountants.
- H&R Block: Highly rated for in-person or online help, with good feedback on customer service, speed, and value. Often tops or ranks near the top in satisfaction surveys alongside Etax and ITP (Income Tax Professionals).
These are go-to choices if you want professional review without a full accountant.
Year-Round Tax Tracking and Management Apps
- TaxTank: Frequently recommended for employees, property investors, share/crypto holders, and sole traders. It integrates bank feeds, calculates your tax position in real time using Australian rules, tracks deductions (including vehicles, work-from-home, and depreciation), and supports multiple income types. Users praise its proactive approach over end-of-year scrambles.
- Hnry: Popular with sole traders, freelancers, and contractors for its “set-and-forget” model. It calculates, deducts, and pays tax/GST/Medicare automatically from income, handles invoicing/expenses, and lodges returns via accountants. It’s a percentage of income (capped).
- Other mentions: propkt (strong for rental properties and depreciation tracking) and Thriday (all-in-one for sole traders combining banking, accounting, and tax).
Business/Accounting Software (Widely Used for Ongoing Compliance)
- Xero: The dominant platform in Australia for small businesses and many sole traders. Excellent bank feeds, ATO integration (GST/BAS/STP), invoicing, reporting, and a huge app ecosystem. It’s the top choice in practitioner surveys for usability and market share.
- MYOB and QuickBooks Online: Strong alternatives, especially MYOB for payroll/inventory depth and QuickBooks for cost-conscious users or freelancers. All handle Australian tax requirements well.
Quick Tips for Choosing
- Simple employee/PAYG: Start with the free ATO app + myTax.
- Complex (rentals, investments, multiple incomes): TaxTank or an online agent like Etax/H&R Block.
- Sole trader/contractor: Hnry or Xero/Thriday.
- Business with staff/inventory: Xero or MYOB.
- Always ensure ATO compatibility. Many tools integrate directly or export reports for myTax/accountants. Costs range from free to subscription-based (e.g., ~$50–$150+/year for apps) or percentage-based.
Check current pricing, trials, and ATO updates, as features evolve. For complex situations, consider a registered tax agent. These options reflect what’s commonly discussed and reviewed in 2025–2026 Australian sources.
Sources AI cited for H&R Block Online
Pages on hrblock.com.au that AI models referenced in their answers about tax software. Receipts for the ranking, not an input to it.
How this is measured
H&R Block Online’s AI Recommendation Score (38/100) reflects how widely and often the 9 AI models recommend it for tax software: share of voice, mention rate and how early the AI models name it. Cited sources are published as receipts, never as a score input. Every monthly refresh asks each AI model the same buyer question once, and the exact run count behind every edition is published in its JSON record. Placement is determined solely by AI recommendation data; it reflects what AI recommends and is not an endorsement by CiteHawk. Read the full methodology →
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