Feature guides / Watch
Find the questions worth investigating
Prompts are the questions you test across AI models.
About 1 minute
AI-generated narration. Captions and a written transcript are available.
Transcript
Prompts are the questions you test across AI models. Discovery questions ask for options without naming your brand. Branded questions ask about your brand directly. They answer different measurement questions.
Use the available filters to narrow the question list. Choose a question that reflects what a buyer might ask. Keep the selected scope in mind when comparing results.
Open a question to inspect its collected answers. Check the AI model and the collection date. A failed or missing answer is different from an answer that does not name your brand.
Look at which brands the answer names and which sources it uses. Choose one question to investigate further. Your goal is to understand the evidence before deciding what to change.
