Feature guides / Watch
Understand where your brand stands
Rankings shows the brands named in your category and where your brand stands in the collected answers.
About 1 minute
AI-generated narration. Captions and a written transcript are available.
Transcript
Rankings shows the brands named in your category and where your brand stands in the collected answers. Start with the latest collection date. These rankings describe this measurement, not the entire market.
Share of voice shows how brand mentions are divided. Mention rate shows how often a brand is named. Citation rate measures citations. These are different questions, so compare the same metric across brands.
Use By platform to compare results across AI models. A blended result can hide differences between models. Check the coverage shown with the results before interpreting a gap.
Return to the brand rankings. Find the competitor or metric you want to understand, then investigate the underlying answers. Start with one clear difference rather than treating rank alone as an explanation.
