Recommended by AI · 7th of 19 · September 2026
AXA
Recommended by 4 of 9 AI models when people ask for telehealth services in the United Kingdom. 7th of 19 brands on this board in the September 2026 refresh.
How each AI ranks it
average position · verbatim answers kept
ChatGPTread the answer1st
Short answer: the best UK telehealth options people actually use
If you’re in the UK, I’d split “telehealth” into three buckets:
- NHS digital access — best first stop for routine GP care, repeat prescriptions and records.
- Private online GP apps — best when you want a faster one-off GP appointment.
- Online doctor/pharmacy clinics — best for straightforward treatments like contraception, cystitis, erectile dysfunction, hair loss, weight loss, STI tests, travel meds, acne, etc.
Top recommendations
| Rank | Service | Best for | Why people use it |
|---|---|---|---|
| 1 | NHS App + your GP practice’s online consultation tool — often Accurx, eConsult, PATCHS, Anima, askmyGP | Best overall/free option, especially in England | Huge real-world usage: NHS App had 42.2m all-time registrations, 15.4m unique users in July 2026, and 7.6m repeat prescriptions ordered in July 2026. NHS England also reported 83m GP online consultation requests in the 12 months to March 2026. (digital.nhs.uk) |
| 2 | Patient Access | GP appointments, repeat prescriptions, records | Long-established GP services app. It lets UK patients book GP appointments, order repeat prescriptions, message practices, and access health records where supported. (patientaccess.com) |
| 3 | Livi | App-based video GP, NHS where available or private pay-as-you-go | Good for same-day video GP access, prescriptions, sick notes and referrals. Livi says some NHS patients can use it free via participating practices, otherwise pay-as-you-go is listed at £60. (livi.co.uk) |
| 4 | Push Doctor | One-off private online GP appointment | Straightforward private GP video appointments. Push Doctor lists £49 per appointment, availability 8am–8pm, 7 days a week, and says it has conducted over 1m private appointments. (pushdoctor.co.uk) |
| 5 | Doctor Care Anywhere | Private online GP, especially via AXA/employer cover | Strong option if your insurer/employer includes it. It advertises 24/7 virtual appointments, same-day prescriptions, and 1.2m+ active patients; AXA Doctor at Hand is powered by Doctor Care Anywhere. (doctorcareanywhere.com) |
| 6 | Bupa Digital GP / Blua | Bupa members, families, insurer-backed digital GP | Included with many Bupa health insurance policies. Bupa says members can book video/audio GP or advanced nurse practitioner appointments in the My Bupa app, with weekday and weekend availability. (bupa.co.uk) |
| 7 | Boots Online Doctor | Trusted high-street brand for online prescriptions and tests | Good for common, condition-specific treatment where you don’t necessarily need a live GP video call. Boots says its Online Doctor service is CQC-regulated in England, RQIA-regulated in Northern Ireland, and can deliver to a UK address or arrange collection from Boots. (onlinedoctor.boots.com) |
| 8 | Superdrug Online Doctor | Pharmacy-backed online clinic, discreet treatments | Similar to Boots/ZAVA: choose a service, complete a questionnaire, doctor reviews it, then treatment or test kits are dispensed and delivered. Superdrug says its clinical team uses UK-registered doctors trained in remote healthcare. (onlinedoctor.superdrug.com) |
| 9 | ZAVA | Independent online doctor for prescriptions, tests, sexual health, contraception, weight loss, skin, travel health | One of the biggest UK online-doctor brands. ZAVA says it has carried out over 15m consultations across Europe and over 7m in the UK, with questionnaire-based doctor review and home delivery. (zavamed.com) |
| 10 | Numan | Men’s health, weight loss, testosterone, ED, hair loss, diagnostics/coaching | Strong for ongoing programmes rather than a one-off GP chat. Numan says it is UK-based, CQC-regulated, GPhC-linked, and has had 800,000+ patients. (numan.com) |
My practical picks
- Use first: NHS App + your own GP’s online form — especially for repeat prescriptions, GP admin requests, routine symptoms, fit-note requests, test results and records. It’s the most mainstream digital health route in England by usage. (digital.nhs.uk)
- Best private video GP: Livi, Push Doctor, or Doctor Care Anywhere.
- Best if you have private medical insurance:
- AXA → Doctor Care Anywhere / AXA Doctor at Hand. (doctorcareanywhere.com)
- Bupa → Bupa Digital GP / Blua. (bupa.co.uk)
- Aviva → Aviva Digital GP, powered by Square Health. (aviva.co.uk)
- Vitality → Vitality GP via the Vitality UK app. (vitality.co.uk)
- Best for simple prescriptions/tests: Boots Online Doctor, Superdrug Online Doctor, ZAVA, Pharmacy2U Online Doctor, and Numan depending on the condition.
- Avoid relying on “Babylon” as a current standalone pick: the old Babylon/eMed private app route has effectively moved users to Livi for new appointments since January 2025. (livi.co.uk)
Safety checklist before paying
Use a service that clearly shows its CQC registration for clinical care in England and GPhC registration if it dispenses medicines. The CQC specifically advises checking where the provider is based, who regulates it, and whether clinicians are properly registered. (cqc.org.uk)
For emergencies — chest pain, stroke symptoms, severe breathing problems, major injury, suicidal crisis — do not use telehealth; call 999 or go to A&E. For urgent but non-emergency advice, use NHS 111 or your local nation’s equivalent.
Perplexityread the answer6th
If you’re in the UK, the most widely used telehealth options are usually the big private GP apps and the services bundled with insurers, rather than one single “best” brand. The strongest names to look at are Push Doctor, Doctor Care Anywhere, Teladoc Health UK, and Aviva/Bupa/AXA/Vitality virtual GP services, depending on whether you want pay-as-you-go or insurance-linked care.
Top UK telehealth brands people actually use
- Push Doctor — one of the better-known UK online doctor apps for video GP appointments and prescriptions; it is described as the UK’s first platform to offer video consultations via smartphone.
- Doctor Care Anywhere — commonly used as a private GP option with 24/7 access to private GPs and clinicians via app and desktop.
- Teladoc Health UK — a major employer/healthcare platform in the UK, aimed at virtual care and employee health support.
- Bupa from Home / Babylon-style virtual GP services — insurer-linked virtual GP access remains one of the most common ways UK patients use telehealth; Bupa’s virtual GP service is highlighted as offering 24/7 access and video consultations.
- Aviva Digital GP / Square Health-powered services — another widely used insurer-linked route, with 24/7 access and prescription support.
- Vitality GP — a popular insurance-linked virtual GP with video consults, private prescriptions, and referral pathways.
- Consultant Connect — mainly NHS-facing rather than consumer-facing, but important in UK telemedicine because it supports NHS advice-and-guidance workflows.
Best choices by use case
- Best overall private GP app: Doctor Care Anywhere or Push Doctor for straightforward UK online doctor access.
- Best if you already have private health insurance: use your insurer’s virtual GP, such as Bupa, Aviva, AXA, or Vitality.
- Best for employer-provided care: Teladoc Health UK is a strong enterprise option.
- Best for NHS-integrated clinical workflows: Consultant Connect.
What most UK users expect from telehealth
- Video consultations are now widely available across many NHS services as well as private care.
- Common features include prescription handling, phone/video appointments, and access via app or web.
If you want, I can also rank these for best value, fastest appointments, or best for prescriptions in the UK.
How this is measured
AXA’s AI Recommendation Score (27/100) reflects how widely and often the 9 AI models recommend it for telehealth services: share of voice, mention rate and how early the AI models name it. Cited sources are published as receipts, never as a score input. Every monthly refresh asks each AI model the same buyer question once, and the exact run count behind every edition is published in its JSON record. Placement is determined solely by AI recommendation data; it reflects what AI recommends and is not an endorsement by CiteHawk. Read the full methodology →
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